How to Track AI Overview Traffic: What You Can Measure and What You Cannot
Quick answer: Google Search Console now has a Generative AI performance report showing impressions from AI Overviews and AI Mode separately, but it reports impressions only, with no clicks, position or query data. GA4 added a native AI Assistant channel that captures ChatGPT, Gemini and Claude referrals, though Perplexity and Copilot need a custom channel […]
SEO for Lawyers in Australia: Practice Areas, State Rules and Trust
There is no single strategy for legal SEO in Australia, because a conveyancing practice and a family law practice are running different businesses that happen to share a profession. Conveyancing is transactional, price sensitive and high volume. The client compares three quotes, picks on fee and turnaround, and never thinks about it again. Family law […]
SEO for Dentists in Australia: Ranking Without Breaching AHPRA
Almost every SEO guide written for dentists in Australia contains advice that could get the practice fined. The advice is usually some version of “embed your Google reviews on your homepage as social proof”. For a plumber, that is the single best thing you can do. For a dentist, it is a breach of the […]
SEO for Restaurants in Australia: Winning “Near Me” and Owning Your Bookings
“Restaurants near me” draws around 107,000 searches a month in Australia, at essentially zero keyword difficulty. That number is misleading in an important way. You cannot rank a web page for it. Google answers it entirely through the map pack, using proximity, prominence and relevance. Which means for a restaurant, the single most important SEO […]
SEO for Builders in Australia: Ranking for Jobs That Take a Year to Close
Everything that works for a plumber fails for a builder. A plumber wins by being the first credible result when someone has water through the ceiling. The decision takes sixty seconds. A builder is dealing with someone who is going to spend $400,000 on a knockdown rebuild, will research for eight months, will talk to […]
SEO for Tradies in Australia: How to Get More Local Jobs From Google
Most tradies do not have a marketing problem. They have a lead ownership problem. If your work comes from hipages or Airtasker, every job starts from zero. On hipages you pay a subscription plus a credit to unlock each lead, and industry reviews put those credits between $30 and $80 depending on trade and location. […]
SEO for Plumbers in Australia: Winning the Emergency Search
Plumbing is the most emergency driven trade in Australia, and that single fact should determine how a plumber approaches search. When someone has water coming through the ceiling, they do not read your About page. They do not compare three quotes. They open Google, look at the first two or three results that seem credible, […]
SEO for Electricians in Australia: The Keyword Sets That Bring in Real Work
Electrical searches split into three groups that behave nothing alike, and treating them as one is why most electrician websites underperform. There is emergency work, where someone has no power at 9pm and will call the first credible result. There is planned residential work, where someone spends two weeks deciding who installs their EV charger. […]
What Are Backlinks? A Practical Guide to Building Links That Rank
A backlink is a link from one website to another. When another site points a link at one of your pages, that link is a backlink for you, also called an inbound link or incoming link. Backlinks matter because search engines read them as signals of trust. If reputable sites link to your content, Google […]
Off-Page vs On-Page SEO: What the Difference Means for Your Rankings
On-page SEO covers everything you change on your own website to help it rank, such as content, title tags, headings, internal links and structured data. Off-page SEO covers everything that happens away from your site that builds its authority and reputation, mainly backlinks, brand mentions, digital PR and reviews. Put simply, on-page work shapes what […]