What is PPC advertising?

Pay Per Click (PPC) advertising is a paid digital marketing model where advertisers pay each time someone clicks on their ads, usually on search engines or display networks.

PPC campaigns work by bidding on keywords that trigger ads when users search or browse relevant content. Advertisers pay only when their ads are clicked.

Is PPC effective for driving conversions?

Yes. When properly targeted and optimised, PPC advertising can drive qualified traffic and boost conversions quickly.

What are Instagram Ads?

Instagram Ads are paid advertisements that appear in users’ feeds, stories, reels or explore pages. They allow businesses to promote products or services using highly visual content such as images and videos.

Why should businesses use Instagram Ads?

Instagram Ads help businesses reach targeted audiences based on demographics, interests and behaviours, making it easier to build brand awareness and drive engagement or sales.

What types of Instagram Ads are available?

Instagram Ads formats include image ads, video ads, carousel ads, stories ads and reels ads. Each format allows brands to deliver creative content that encourages engagement and conversions.

How do you measure the success of Instagram Ads campaigns?

Campaign performance is measured using metrics such as reach, engagement rate, click-through rate, conversions and return on ad spend. These insights help optimise campaigns for better results.