{"id":6985,"date":"2026-08-24T17:53:49","date_gmt":"2026-08-24T07:53:49","guid":{"rendered":"https:\/\/mediaplusdigital.co\/au\/?p=6985"},"modified":"2026-08-24T17:53:49","modified_gmt":"2026-08-24T07:53:49","slug":"types-of-b2b-marketing","status":"publish","type":"post","link":"https:\/\/mediaplusdigital.co\/au\/types-of-b2b-marketing\/","title":{"rendered":"Types of B2B Marketing: 8 Approaches and When Each One Works"},"content":{"rendered":"
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Quick answer:<\/b> B2B marketing is usually grouped into content marketing, search and paid media, account based marketing, email, events, partner and channel marketing, outbound, and product led growth. Which ones suit you depends on two things: your average deal value and how many realistic customers exist in your market. Small market plus large deals favours ABM and events. Large market plus smaller deals favours search, content and product led.<\/p>\n<\/blockquote>\n

Asking which type of B2B marketing is best is the wrong question. They solve different problems, and the right mix is determined by arithmetic rather than preference.<\/p>\n

Two numbers decide it:<\/p>\n

Your average deal value.<\/b> This sets how much you can spend acquiring a customer.<\/p>\n

The size of your addressable market.<\/b> If there are 200 companies in Australia who could ever buy from you, running broad search campaigns is wasteful. If there are 200,000, personally researching each one is impossible.<\/p>\n

Plot yourself on that grid before reading further.<\/p>\n\n\n\n\n\n
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Small market (under ~1,000 targets)<\/p>\n<\/td>\n

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Large market<\/p>\n<\/td>\n<\/tr>\n

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High deal value<\/b><\/b><\/p>\n<\/td>\n

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ABM, events, outbound, partner<\/p>\n<\/td>\n

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Search, content, ABM for top accounts<\/p>\n<\/td>\n<\/tr>\n

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Lower deal value<\/b><\/b><\/p>\n<\/td>\n

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Partner and channel, community<\/p>\n<\/td>\n

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Search, content, product led growth<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Table of Contents<\/div>\n