{"id":6962,"date":"2026-08-19T12:43:49","date_gmt":"2026-08-19T02:43:49","guid":{"rendered":"https:\/\/mediaplusdigital.co\/au\/?p=6962"},"modified":"2026-08-19T12:46:23","modified_gmt":"2026-08-19T02:46:23","slug":"what-should-a-business-website-include","status":"publish","type":"post","link":"https:\/\/mediaplusdigital.co\/au\/what-should-a-business-website-include\/","title":{"rendered":"What Should a Business Website Include?"},"content":{"rendered":"<blockquote>\n<p class=\"p1\"><b>Quick answer:<\/b> A business website needs a homepage, one page per service or product, an about page, contact details visible on every page, social proof, and a clear next step. Australian businesses also need to consider privacy policy obligations, Australian Consumer Law compliance, and Spam Act requirements if collecting email addresses.<\/p>\n<\/blockquote>\n<p class=\"p1\">Most articles answering this question are written for the American market. They cover the pages well and skip the part that actually creates risk for an Australian business: privacy obligations, consumer law, and Spam Act requirements. Both halves are below.<\/p>\n<p class=\"p1\">This is an inventory, not a strategy guide. If you want to know how to judge whether a site is any good once it exists, that is a separate question covered in <a href=\"https:\/\/mediaplusdigital.co\/au\/what-makes-a-website-good\/\"><span class=\"s1\">what makes a website good<\/span><\/a>. Here we are listing what actually has to be on it.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/div>\n<label for=\"ez-toc-cssicon-toggle-item-6ac09a747a712\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac09a747a712\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mediaplusdigital.co\/au\/what-should-a-business-website-include\/#The_pages\" >The pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mediaplusdigital.co\/au\/what-should-a-business-website-include\/#What_belongs_on_every_page\" >What belongs on every page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mediaplusdigital.co\/au\/what-should-a-business-website-include\/#What_belongs_on_the_homepage\" >What belongs on the homepage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mediaplusdigital.co\/au\/what-should-a-business-website-include\/#What_belongs_on_a_service_page\" >What belongs on a service page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mediaplusdigital.co\/au\/what-should-a-business-website-include\/#Trust_elements_Australian_buyers_look_for\" >Trust elements Australian buyers look for<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mediaplusdigital.co\/au\/what-should-a-business-website-include\/#The_legal_and_compliance_side\" >The legal and compliance side<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/mediaplusdigital.co\/au\/what-should-a-business-website-include\/#Technical_elements_that_are_easy_to_miss\" >Technical elements that are easy to miss<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/mediaplusdigital.co\/au\/what-should-a-business-website-include\/#Conversion_elements\" >Conversion elements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/mediaplusdigital.co\/au\/what-should-a-business-website-include\/#If_you_sell_online\" >If you sell online<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/mediaplusdigital.co\/au\/what-should-a-business-website-include\/#The_minimum_viable_business_website\" >The minimum viable business website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/mediaplusdigital.co\/au\/what-should-a-business-website-include\/#Frequently_asked_questions\" >Frequently asked questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/mediaplusdigital.co\/au\/what-should-a-business-website-include\/#What_are_the_most_important_pages_on_a_business_website\" >What are the most important pages on a business website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/mediaplusdigital.co\/au\/what-should-a-business-website-include\/#Does_an_Australian_business_website_need_a_privacy_policy\" >Does an Australian business website need a privacy policy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/mediaplusdigital.co\/au\/what-should-a-business-website-include\/#Do_I_need_to_show_my_ABN_on_my_website\" >Do I need to show my ABN on my website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/mediaplusdigital.co\/au\/what-should-a-business-website-include\/#How_many_pages_should_a_small_business_website_have\" >How many pages should a small business website have?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/mediaplusdigital.co\/au\/what-should-a-business-website-include\/#What_makes_a_business_website_look_professional\" >What makes a business website look professional?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/mediaplusdigital.co\/au\/what-should-a-business-website-include\/#Where_to_start\" >Where to start<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"p3\"><span class=\"ez-toc-section\" id=\"The_pages\"><\/span>The pages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table class=\"t1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p4\">Page<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p4\">Required?<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p4\">What it does<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Home<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Essential<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Orients the visitor and routes them onward<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Service or product pages, one per offering<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Essential<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">The pages that rank and convert<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p4\">About<\/p>\n<\/td>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p4\">Essential<\/p>\n<\/td>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p4\">Establishes who you are and why you can be trusted<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Contact<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Essential<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Capture, plus the details people look for<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Pricing or how we quote<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Strongly recommended<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Filters unqualified enquiries<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Case studies or portfolio<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Strongly recommended<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Proof you have done this before<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Testimonials or reviews<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Recommended<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Third party validation<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p4\">FAQ<\/p>\n<\/td>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p4\">Recommended<\/p>\n<\/td>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p4\">Handles objections and captures search traffic<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Team<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Situational<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Matters most in professional services<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Blog or resources<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Later<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Long term search traffic<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p4\">Privacy policy<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p4\">See legal section<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p4\">Legal and trust<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p4\">Terms and conditions<\/p>\n<\/td>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p4\">Situational<\/p>\n<\/td>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p4\">Necessary for ecommerce and paid services<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"p1\"><b>The mistake almost everyone makes<\/b> is building one &#8220;Services&#8221; page listing eight offerings in a paragraph each. That page ranks for none of them and converts poorly for all of them. Split it, one page per service you actually want more of.<\/p>\n<h2 class=\"p5\"><span class=\"ez-toc-section\" id=\"What_belongs_on_every_page\"><\/span>What belongs on every page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\">These appear site wide, not just on the contact page:<\/p>\n<ul class=\"ul1\">\n<li class=\"li4\"><b>Business name and logo,<\/b> linking back to the homepage<\/li>\n<li class=\"li4\"><b>Phone number as a tap-to-call link<\/b> on mobile, not plain text<\/li>\n<li class=\"li4\"><b>Email address or enquiry link<\/b><b><\/b><\/li>\n<li class=\"li4\"><b>Primary call to action,<\/b> visible without scrolling<\/li>\n<li class=\"li4\"><b>Navigation<\/b> that does not change between pages<\/li>\n<li class=\"li4\"><b>Footer<\/b> with contact details, ABN, key links and copyright<\/li>\n<li class=\"li6\"><b>Search<\/b>, once you pass roughly 30 pages<\/li>\n<\/ul>\n<h2 class=\"p5\"><span class=\"ez-toc-section\" id=\"What_belongs_on_the_homepage\"><\/span>What belongs on the homepage<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\">Above the fold, a visitor should be able to answer four questions without scrolling:<\/p>\n<ol class=\"ol1\">\n<li class=\"li4\">What do you do?<\/li>\n<li class=\"li4\">Do you serve my area or my situation?<\/li>\n<li class=\"li4\">Why you rather than someone else?<\/li>\n<li class=\"li1\">What do I do next?<\/li>\n<\/ol>\n<p class=\"p1\">Then below that:<\/p>\n<ul class=\"ul1\">\n<li class=\"li4\">Services summary, each linking to its own page<\/li>\n<li class=\"li4\">Proof: logos, review rating, project count, years operating<\/li>\n<li class=\"li4\">A short explanation of how working with you goes<\/li>\n<li class=\"li4\">Recent work or case study<\/li>\n<li class=\"li6\">Final call to action<\/li>\n<\/ul>\n<h2 class=\"p3\"><span class=\"ez-toc-section\" id=\"What_belongs_on_a_service_page\"><\/span>What belongs on a service page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table class=\"t1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"td4\" valign=\"top\">\n<p class=\"p4\">Section<\/p>\n<\/td>\n<td class=\"td4\" valign=\"top\">\n<p class=\"p4\">Purpose<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td4\" valign=\"top\">\n<p class=\"p4\">H1 naming the service and location<\/p>\n<\/td>\n<td class=\"td4\" valign=\"top\">\n<p class=\"p4\">Ranking and orientation<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td4\" valign=\"top\">\n<p class=\"p4\">Call to action above the fold<\/p>\n<\/td>\n<td class=\"td4\" valign=\"top\">\n<p class=\"p4\">Capture the ready buyer<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td5\" valign=\"top\">\n<p class=\"p4\">The problem in the customer&#8217;s words<\/p>\n<\/td>\n<td class=\"td5\" valign=\"top\">\n<p class=\"p4\">Recognition<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td4\" valign=\"top\">\n<p class=\"p4\">What the service involves<\/p>\n<\/td>\n<td class=\"td4\" valign=\"top\">\n<p class=\"p4\">Reduces uncertainty<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td4\" valign=\"top\">\n<p class=\"p4\">Pricing guidance or how you quote<\/p>\n<\/td>\n<td class=\"td4\" valign=\"top\">\n<p class=\"p4\">Filters and converts<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td4\" valign=\"top\">\n<p class=\"p4\">Proof specific to this service<\/p>\n<\/td>\n<td class=\"td4\" valign=\"top\">\n<p class=\"p4\">Credibility<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td4\" valign=\"top\">\n<p class=\"p4\">Process and timeline<\/p>\n<\/td>\n<td class=\"td4\" valign=\"top\">\n<p class=\"p4\">Sets expectations<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td4\" valign=\"top\">\n<p class=\"p4\">FAQ<\/p>\n<\/td>\n<td class=\"td4\" valign=\"top\">\n<p class=\"p4\">Objection handling<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td4\" valign=\"top\">\n<p class=\"p4\">Closing call to action<\/p>\n<\/td>\n<td class=\"td4\" valign=\"top\">\n<p class=\"p4\">Capture the persuaded<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 class=\"p7\"><span class=\"ez-toc-section\" id=\"Trust_elements_Australian_buyers_look_for\"><\/span>Trust elements Australian buyers look for<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"ul1\">\n<li class=\"li4\"><b>ABN.<\/b> Put it in the footer. It is a low effort credibility signal and buyers do check<\/li>\n<li class=\"li4\"><b>Licence or registration numbers<\/b> where your trade or profession requires them. In some states, contractors are legally required to display licence numbers on advertising<\/li>\n<li class=\"li4\"><b>Public liability insurance,<\/b> where relevant<\/li>\n<li class=\"li4\"><b>Industry association membership<\/b> with logos<\/li>\n<li class=\"li4\"><b>Real photos of real people.<\/b> Stock photography of models in an office reads as generic<\/li>\n<li class=\"li4\"><b>Physical address or at least a suburb.<\/b> Total anonymity is a red flag<\/li>\n<li class=\"li4\"><b>Google reviews embedded live,<\/b> not typed out as text<\/li>\n<li class=\"li1\"><b>Years in business and a specific volume figure.<\/b> &#8220;Over 1,200 installs across Melbourne since 2014&#8221; beats &#8220;many satisfied customers&#8221;<\/li>\n<\/ul>\n<p class=\"p1\">Note one exception. If you are a registered health practitioner, testimonials in advertising are restricted under the National Law, and you cannot embed patient reviews on your own site. That rule catches a lot of businesses out.<\/p>\n<h2 class=\"p5\"><span class=\"ez-toc-section\" id=\"The_legal_and_compliance_side\"><\/span>The legal and compliance side<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\">This is where Australian business websites most often fall short. None of the following is legal advice, and you should confirm your obligations with a qualified adviser.<\/p>\n<p class=\"p1\"><b>Privacy policy.<\/b> The Privacy Act 1988 has historically exempted most businesses with annual turnover under $3 million. That exemption is being removed through the Privacy and Other Legislation Amendment Act 2024, with commencement reported for December 2026, which would bring an estimated 2.5 million additional Australian businesses under the full Australian Privacy Principles. Timing and detail have moved during the reform process, so verify the current position on the OAIC website. The practical advice regardless of your turnover: if you collect names, emails, phone numbers or use analytics and tracking, publish a privacy policy now. It costs little and it is becoming mandatory.<\/p>\n<p class=\"p1\"><b>Australian Consumer Law.<\/b> Your site must not mislead or deceive. That covers pricing claims, comparative statements, fake urgency, and testimonials. Consumer guarantees cannot be excluded, so avoid terms claiming otherwise.<\/p>\n<p class=\"p1\"><b>Spam Act 2003.<\/b> If you collect email addresses for marketing you need consent, accurate sender identification, and a working unsubscribe in every message. A newsletter signup box with no consent wording and no privacy link is a common gap.<\/p>\n<p class=\"p1\"><b>Pricing display.<\/b> Prices shown to consumers must include GST and be a single total figure where a total can be calculated. Component pricing rules apply.<\/p>\n<p class=\"p1\"><b>Cookies and tracking.<\/b> Australia has no standalone cookie law equivalent to the EU, but if you use analytics or advertising pixels, disclose it in the privacy policy. If you have EU or UK visitors, their rules may apply to you.<\/p>\n<p class=\"p1\"><b>Accessibility.<\/b> Not universally mandated for private business, but the Disability Discrimination Act has been applied to websites, and WCAG 2.1 AA is the practical benchmark. It is also good design.<\/p>\n<h2 class=\"p7\"><span class=\"ez-toc-section\" id=\"Technical_elements_that_are_easy_to_miss\"><\/span>Technical elements that are easy to miss<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"ul1\">\n<li class=\"li4\"><b>SSL certificate.<\/b> A site served over plain HTTP is flagged as not secure and loses visitors instantly<\/li>\n<li class=\"li4\"><b>Mobile responsive layout.<\/b> Not optional. Most traffic is mobile<\/li>\n<li class=\"li4\"><b>Fast load on mobile data,<\/b> not just office wifi. See our explainer on <a href=\"https:\/\/mediaplusdigital.co\/au\/core-web-vitals-explained\/\"><span class=\"s1\">Core Web Vitals<\/span><\/a><\/li>\n<li class=\"li4\"><b>Custom domain and business email.<\/b> A Gmail address on a business site undercuts everything else<\/li>\n<li class=\"li4\"><b>Analytics installed<\/b> and conversions configured, or you are guessing<\/li>\n<li class=\"li4\"><b>Google Business Profile linked<\/b> and consistent with the site<\/li>\n<li class=\"li4\"><b>XML sitemap and sensible URLs<\/b><b><\/b><\/li>\n<li class=\"li4\"><b>Favicon and social share images,<\/b> so links do not look broken when shared<\/li>\n<li class=\"li4\"><b>A real 404 page<\/b> that routes people back<\/li>\n<li class=\"li4\"><b>Backups and updates.<\/b> Covered in our <a href=\"https:\/\/mediaplusdigital.co\/au\/website-maintennace\/\"><span class=\"s1\">website maintenance<\/span><\/a> service<\/li>\n<li class=\"li6\"><b>Reliable hosting.<\/b> See <a href=\"https:\/\/mediaplusdigital.co\/au\/what-is-web-hosting\/\"><span class=\"s1\">what web hosting is<\/span><\/a><\/li>\n<\/ul>\n<h2 class=\"p5\"><span class=\"ez-toc-section\" id=\"Conversion_elements\"><\/span>Conversion elements<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\">Having the pages is not the same as getting enquiries:<\/p>\n<ul class=\"ul1\">\n<li class=\"li4\"><b>One clear primary action per page.<\/b> Competing calls to action cancel each other out<\/li>\n<li class=\"li4\"><b>A short form.<\/b> Four fields converts better than ten. Ask only what you need to make the first call<\/li>\n<li class=\"li4\"><b>Multiple contact routes.<\/b> Phone, form, email. Roughly a third of people cannot call right now<\/li>\n<li class=\"li4\"><b>A useful thank you page.<\/b> Tell them when you will respond, give the phone number for urgent matters<\/li>\n<li class=\"li1\"><b>Response time stated.<\/b> &#8220;We reply within one business day&#8221; reduces hesitation<\/li>\n<\/ul>\n<p class=\"p8\"><span class=\"s2\">Our guides to <a href=\"https:\/\/mediaplusdigital.co\/au\/what-is-a-cta\/\"><span class=\"s1\">calls to action<\/span><\/a> and the <a href=\"https:\/\/mediaplusdigital.co\/au\/cro-checklist\/\"><span class=\"s1\">conversion rate optimisation checklist<\/span><\/a> cover this in depth.<\/span><\/p>\n<h2 class=\"p5\"><span class=\"ez-toc-section\" id=\"If_you_sell_online\"><\/span>If you sell online<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\">Ecommerce adds requirements:<\/p>\n<ul class=\"ul1\">\n<li class=\"li4\">Product pages with multiple images, specifications and stock status<\/li>\n<li class=\"li4\">A secure <a href=\"https:\/\/mediaplusdigital.co\/au\/payment-gateway\/\"><span class=\"s1\">payment gateway<\/span><\/a> with recognised methods<\/li>\n<li class=\"li4\">Shipping costs and delivery timeframes stated before checkout<\/li>\n<li class=\"li4\">Returns and refunds policy consistent with consumer guarantees<\/li>\n<li class=\"li4\">Order confirmation and tracking<\/li>\n<li class=\"li4\">GST inclusive pricing<\/li>\n<li class=\"li1\">Guest checkout, because forced account creation costs sales<\/li>\n<\/ul>\n<p class=\"p1\">Our <a href=\"https:\/\/mediaplusdigital.co\/au\/ecommerce-website-launch-checklist\/\"><span class=\"s1\">ecommerce website launch checklist<\/span><\/a> covers the full pre launch list, and <a href=\"https:\/\/mediaplusdigital.co\/au\/how-to-start-ecommerce-business-in-singapore\/\"><span class=\"s1\">how to start an ecommerce business in Singapore<\/span><\/a> covers the wider setup for that market.<\/p>\n<h2 class=\"p5\"><span class=\"ez-toc-section\" id=\"The_minimum_viable_business_website\"><\/span>The minimum viable business website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\">If you are starting with nothing and need to launch quickly, this is the smallest set that still works:<\/p>\n<ol class=\"ol1\">\n<li class=\"li4\">Home page answering the four questions<\/li>\n<li class=\"li4\">One page per main service<\/li>\n<li class=\"li4\">About page with real photos and real history<\/li>\n<li class=\"li4\">Contact page with phone, email, form and location<\/li>\n<li class=\"li4\">Privacy policy<\/li>\n<li class=\"li4\">Tap-to-call in the header on mobile<\/li>\n<li class=\"li4\">SSL, mobile responsive, analytics installed<\/li>\n<li class=\"li1\">Google Business Profile claimed and linked<\/li>\n<\/ol>\n<p class=\"p1\">That is roughly six to eight pages and it beats a twenty page site with no clear action on any of them.<\/p>\n<h2 class=\"p5\"><span class=\"ez-toc-section\" id=\"Frequently_asked_questions\"><\/span>Frequently asked questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"What_are_the_most_important_pages_on_a_business_website\"><\/span><b>What are the most important pages on a business website?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p1\">Home, individual service pages, about and contact. Service pages do most of the ranking and converting work, which is why splitting them out matters.<\/p>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"Does_an_Australian_business_website_need_a_privacy_policy\"><\/span><b>Does an Australian business website need a privacy policy?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p1\">If you collect personal information, publish one. The small business exemption under the Privacy Act is being removed through reform legislation, so businesses previously exempt are coming into scope. Check the current position with the OAIC.<\/p>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"Do_I_need_to_show_my_ABN_on_my_website\"><\/span><b>Do I need to show my ABN on my website?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p1\">There is no general requirement to display it on a website, though it is required on tax invoices. Putting it in the footer is a simple credibility signal and most established Australian businesses do.<\/p>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"How_many_pages_should_a_small_business_website_have\"><\/span><b>How many pages should a small business website have?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p1\">Usually six to fifteen. One per service you want more of, plus the core pages. Quality per page matters more than count.<\/p>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"What_makes_a_business_website_look_professional\"><\/span><b>What makes a business website look professional?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p1\">Consistency, real photography, clear structure, fast loading, and visible contact details. Most of what reads as unprofessional is inconsistency and stock imagery rather than budget.<\/p>\n<h2 class=\"p5\"><span class=\"ez-toc-section\" id=\"Where_to_start\"><\/span>Where to start<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\">Work through the minimum viable list above and check what is missing. For most Australian businesses the gaps are the same: no individual service pages, no privacy policy, no visible phone number on mobile, and no clear next step.<\/p>\n<p class=\"p1\">If you would rather have it built properly the first time, our <a href=\"https:\/\/mediaplusdigital.co\/au\/web-design-development\/\"><span class=\"s1\">web design and development<\/span><\/a> team works with Australian businesses. <a href=\"https:\/\/mediaplusdigital.co\/au\/contact-us\/\"><span class=\"s1\">Get in touch<\/span><\/a> and we will audit what you have against this list.<\/p>\n<p class=\"p1\"><i>This article is general information, not legal advice. Privacy, consumer and spam law obligations change. Confirm your position with a qualified adviser and check the OAIC and ACCC websites for current requirements.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quick answer: A business website needs a homepage, one page per service or product, an about page, contact details visible on every page, social proof, and a clear next step. Australian businesses also need to consider privacy policy obligations, Australian Consumer Law compliance, and Spam Act requirements if collecting email addresses. Most articles answering this [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":6965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-6962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-design-and-development"],"_links":{"self":[{"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/posts\/6962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/comments?post=6962"}],"version-history":[{"count":1,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/posts\/6962\/revisions"}],"predecessor-version":[{"id":6966,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/posts\/6962\/revisions\/6966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/media\/6965"}],"wp:attachment":[{"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/media?parent=6962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/categories?post=6962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/tags?post=6962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}