{"id":6914,"date":"2026-08-05T17:20:49","date_gmt":"2026-08-05T07:20:49","guid":{"rendered":"https:\/\/mediaplusdigital.co\/au\/?p=6914"},"modified":"2026-08-05T17:20:49","modified_gmt":"2026-08-05T07:20:49","slug":"ndis-marketing","status":"publish","type":"post","link":"https:\/\/mediaplusdigital.co\/au\/ndis-marketing\/","title":{"rendered":"NDIS Marketing: What Providers Can and Cannot Say Online"},"content":{"rendered":"<p class=\"p1\">NDIS providers are marketing under three rulebooks simultaneously, and most provider websites breach at least one of them.<\/p>\n<p class=\"p1\">There is the NDIS Code of Conduct, enforced by the NDIS Quality and Safeguards Commission. There are the NDIA brand and logo guidelines, protecting the NDIS name and trade marks. And there is Australian Consumer Law, enforced by the ACCC like any other business.<\/p>\n<p class=\"p1\">The Code of Conduct applies to <b>registered and unregistered providers alike<\/b>. A common assumption among unregistered providers is that the rules are lighter for them. They are not.<\/p>\n<p class=\"p1\">This guide covers what you can say, what you cannot, and how to build visibility that reaches the people who actually make referral decisions.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/div>\n<label for=\"ez-toc-cssicon-toggle-item-6ac0911ab9c7d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac0911ab9c7d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mediaplusdigital.co\/au\/ndis-marketing\/#The_claims_that_will_get_you_in_trouble\" >The claims that will get you in trouble<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mediaplusdigital.co\/au\/ndis-marketing\/#You_are_marketing_to_four_audiences_not_one\" >You are marketing to four audiences, not one<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mediaplusdigital.co\/au\/ndis-marketing\/#Accessibility_is_not_optional_here\" >Accessibility is not optional here<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mediaplusdigital.co\/au\/ndis-marketing\/#The_search_demand\" >The search demand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mediaplusdigital.co\/au\/ndis-marketing\/#The_pages_an_NDIS_provider_should_build\" >The pages an NDIS provider should build<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mediaplusdigital.co\/au\/ndis-marketing\/#Google_Business_Profile\" >Google Business Profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/mediaplusdigital.co\/au\/ndis-marketing\/#Schema_markup\" >Schema markup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/mediaplusdigital.co\/au\/ndis-marketing\/#Frequently_asked_questions\" >Frequently asked questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/mediaplusdigital.co\/au\/ndis-marketing\/#Can_unregistered_NDIS_providers_advertise\" >Can unregistered NDIS providers advertise?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/mediaplusdigital.co\/au\/ndis-marketing\/#Can_NDIS_providers_use_the_NDIS_logo\" >Can NDIS providers use the NDIS logo?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/mediaplusdigital.co\/au\/ndis-marketing\/#Why_cant_I_say_%E2%80%9CNDIS_approved%E2%80%9D\" >Why can&#8217;t I say &#8220;NDIS approved&#8221;?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/mediaplusdigital.co\/au\/ndis-marketing\/#Should_NDIS_providers_market_to_participants_or_support_coordinators\" >Should NDIS providers market to participants or support coordinators?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/mediaplusdigital.co\/au\/ndis-marketing\/#Can_NDIS_providers_ask_for_reviews\" >Can NDIS providers ask for reviews?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/mediaplusdigital.co\/au\/ndis-marketing\/#Where_to_start\" >Where to start<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"p2\"><span class=\"ez-toc-section\" id=\"The_claims_that_will_get_you_in_trouble\"><\/span>The claims that will get you in trouble<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\"><b>&#8220;Registered NDIS provider&#8221; when you are not registered.<\/b> You may describe your business as a registered provider only if you are registered with the NDIS Commission. Nor can you use anything that implies it, such as &#8220;official NDIS provider&#8221; or &#8220;NDIS accredited&#8221;.<\/p>\n<p class=\"p1\"><b>&#8220;NDIS approved&#8221;.<\/b> The NDIA does not approve goods or services. The phrase is misleading by definition, and it is on a great many provider websites.<\/p>\n<p class=\"p1\"><b>&#8220;100% NDIS funded&#8221;.<\/b> Same problem. Funding depends on a participant&#8217;s plan and their goals, not on your service.<\/p>\n<p class=\"p1\"><b>The NDIS logo.<\/b> No provider, person or business may use the NDIS logo without written consent from the NDIA. That covers websites, advertising, vehicles, buildings, email signatures, stationery and business cards. Providers put it on vans constantly and it is not permitted.<\/p>\n<p class=\"p1\"><b>Inflated outcomes and urgency.<\/b> The Code of Conduct requires honesty, integrity and transparency, and respect for each participant&#8217;s choice and control. Claims about results you cannot substantiate, and pressure tactics aimed at people choosing supports, cut against both the Code and Australian Consumer Law.<\/p>\n<p class=\"p1\"><b>What unregistered providers can say.<\/b> You can state the truth: that you support plan managed and self managed participants. That is accurate, useful to the reader, and permitted. What you cannot do is claim registration, use registered provider logos, or imply NDIA endorsement.<\/p>\n<p class=\"p1\">Check the current position with the <a href=\"https:\/\/www.ndiscommission.gov.au\/rules-and-standards\/ndis-code-conduct\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"s1\">NDIS Quality and Safeguards Commission<\/span><\/a> and the <a href=\"https:\/\/www.ndis.gov.au\/contact\/ndis-logo-guidelines\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"s1\">NDIS logo guidelines<\/span><\/a> before publishing, since guidance is updated periodically.<\/p>\n<h2 class=\"p2\"><span class=\"ez-toc-section\" id=\"You_are_marketing_to_four_audiences_not_one\"><\/span>You are marketing to four audiences, not one<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\">This is the strategic point most NDIS providers miss. Participants are not the only decision makers, and often not the main ones.<\/p>\n<table class=\"t1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">Audience<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">What they need from your site<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">Where they find you<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Support coordinators<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Capacity, specialisations, intake speed, reliability<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Referral networks, direct search, provider lists<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Plan managers<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Invoicing process, pricing compliance, admin ease<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Direct relationships<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Participants<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Plain language, what the service feels like, accessibility<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Google, social, word of mouth<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Families and carers<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Trust, safety, staff screening, communication<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Google, community groups, Facebook groups<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"p1\"><b>Support coordinators are the highest value audience and the most neglected.<\/b> A single coordinator manages a caseload and refers continuously. Winning one coordinator can be worth more than a hundred participant enquiries, and almost no provider website speaks to them directly.<\/p>\n<p class=\"p1\">Build a page specifically for support coordinators covering current capacity and waitlist, the exact referral process, your intake turnaround, geographic coverage, specialisations and complexity you can handle, staff qualifications and screening, and a direct contact for referrals. Keep the capacity information current, because a coordinator who refers to a provider with no availability will not refer again.<\/p>\n<h2 class=\"p2\"><span class=\"ez-toc-section\" id=\"Accessibility_is_not_optional_here\"><\/span>Accessibility is not optional here<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\">If your service is for people with disability and your website cannot be used by people with disability, that is a credibility problem before it is a compliance one. It is also a ranking factor, because many accessibility improvements overlap with what search engines reward.<\/p>\n<p class=\"p1\">The essentials:<\/p>\n<ul class=\"ul1\">\n<li class=\"li3\"><b>Colour contrast<\/b> meeting WCAG AA at minimum. This is the most commonly failed item and the easiest to fix<\/li>\n<li class=\"li3\"><b>Full keyboard navigation<\/b>, with a visible focus indicator<\/li>\n<li class=\"li3\"><b>Alt text on every meaningful image<\/b>, written descriptively<\/li>\n<li class=\"li3\"><b>Proper heading hierarchy<\/b>, one H1 then nested H2s and H3s in order, which screen readers use to navigate<\/li>\n<li class=\"li3\"><b>Captions on video<\/b> and transcripts where practical<\/li>\n<li class=\"li3\"><b>Text that resizes<\/b> to 200% without breaking layout<\/li>\n<li class=\"li3\"><b>Forms with real labels<\/b>, not placeholder text standing in for labels<\/li>\n<li class=\"li1\"><b>Plain language<\/b>, short sentences, no jargon<\/li>\n<\/ul>\n<p class=\"p1\"><b>Add an Easy Read version<\/b> of your key pages. Easy Read uses simple language with supporting images and is widely used across the disability sector. Very few provider websites offer it, and for participants with intellectual disability it is the difference between understanding your service and leaving.<\/p>\n<p class=\"p1\">Fast, simple pages also help. Many participants browse on older devices or limited data. Our guide to <a href=\"https:\/\/mediaplusdigital.co\/au\/core-web-vitals-explained\/\"><span class=\"s1\">Core Web Vitals<\/span><\/a> covers the performance side, and <a href=\"https:\/\/mediaplusdigital.co\/au\/responsive-web-design-best-practices\/\"><span class=\"s1\">responsive web design best practices<\/span><\/a> covers building layouts that hold up at large text sizes and on small screens.<\/p>\n<h2 class=\"p4\"><span class=\"ez-toc-section\" id=\"The_search_demand\"><\/span>The search demand<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table class=\"t1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p3\">Search term<\/p>\n<\/td>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p3\">Monthly searches (AU)<\/p>\n<\/td>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p3\">Difficulty<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p3\">ndis providers near me<\/p>\n<\/td>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p3\">800<\/p>\n<\/td>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p3\">Moderate<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p3\">ndis marketing<\/p>\n<\/td>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p3\">250<\/p>\n<\/td>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p3\">Very low<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p3\">seo for ndis providers<\/p>\n<\/td>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p3\">150<\/p>\n<\/td>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p3\">Very low<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"p1\">The volumes look modest, and that is because most of the real demand sits in service and location specific searches rather than generic ones. &#8220;Support coordination Geelong&#8221;, &#8220;SIL vacancies Brisbane&#8221;, &#8220;NDIS occupational therapy Parramatta&#8221;, &#8220;NDIS plan management Perth&#8221; are where participants and coordinators actually search.<\/p>\n<p class=\"p1\">That fragmentation is good news. Each of those is winnable with a properly built page, and few providers build them. Our guide to <a href=\"https:\/\/mediaplusdigital.co\/au\/keyword-mapping\/\"><span class=\"s1\">keyword mapping<\/span><\/a> covers assigning one service and region per page so they do not compete, and <a href=\"https:\/\/mediaplusdigital.co\/au\/what-is-local-seo\/\"><span class=\"s1\">what local SEO is<\/span><\/a> covers the fundamentals behind regional visibility.<\/p>\n<h2 class=\"p5\"><span class=\"ez-toc-section\" id=\"The_pages_an_NDIS_provider_should_build\"><\/span>The pages an NDIS provider should build<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol class=\"ol1\">\n<li class=\"li3\"><b>One page per service you deliver.<\/b> Support coordination, SIL, SDA, community participation, therapeutic supports, plan management, respite. Each with what it involves, who it suits, and how it is funded in a plan.<\/li>\n<li class=\"li3\"><b>A support coordinator referral page.<\/b> Covered above. Highest leverage page on the site.<\/li>\n<li class=\"li3\"><b>Location pages<\/b> for each region you genuinely service, with real capacity information.<\/li>\n<li class=\"li3\"><b>&#8220;How NDIS funding works&#8221; content<\/b> for each service, explaining which budget category it falls under and what a participant needs in their plan. This is the content participants and families actually search for and it builds trust before contact.<\/li>\n<li class=\"li3\"><b>A vacancies page<\/b> if you deliver SIL or SDA. Coordinators search these constantly and they need to be current.<\/li>\n<li class=\"li3\"><b>Staff and safeguarding page.<\/b> Screening checks, qualifications, training, supervision. Families want this and few providers publish it.<\/li>\n<li class=\"li1\"><b>Easy Read versions<\/b> of your main service pages.<\/li>\n<\/ol>\n<p class=\"p1\">Keep the enquiry path short on every one of them. Families and coordinators often make contact from a phone, so a four field form and a visible phone number beat a long intake questionnaire. Our <a href=\"https:\/\/mediaplusdigital.co\/au\/cro-checklist\/\"><span class=\"s1\">conversion rate optimisation checklist<\/span><\/a> and guide to <a href=\"https:\/\/mediaplusdigital.co\/au\/what-is-a-cta\/\"><span class=\"s1\">calls to action<\/span><\/a> cover the detail.<\/p>\n<h2 class=\"p2\"><span class=\"ez-toc-section\" id=\"Google_Business_Profile\"><\/span>Google Business Profile<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\">Set the primary category to the most specific match available, such as &#8220;Disability services and support organisation&#8221; or a therapy specific category if that is your main service. Complete the services list, keep hours accurate, and add photos of your actual spaces so participants can see whether they are accessible.<\/p>\n<p class=\"p1\">If you deliver services in participants&#8217; homes rather than at your premises, set it up as a service area business and hide the address. Our <a href=\"https:\/\/mediaplusdigital.co\/au\/google-my-business-optimisation-checklist\/\"><span class=\"s1\">Google Business Profile optimisation checklist<\/span><\/a> covers the setup.<\/p>\n<p class=\"p1\">Reviews are permitted, unlike in AHPRA regulated health services, but be thoughtful. Soliciting reviews from participants carries a power imbalance the Code of Conduct is concerned with. Ask families and coordinators, keep the request neutral, and never make it a condition of anything.<\/p>\n<h2 class=\"p5\"><span class=\"ez-toc-section\" id=\"Schema_markup\"><\/span>Schema markup<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p6\"><span class=\"s2\">{<\/span><span class=\"s3\"><br \/>\n<\/span><span class=\"s4\"><span class=\"Apple-converted-space\">\u00a0 <\/span><\/span><span class=\"s5\">&#8220;@context&#8221;<\/span><span class=\"s2\">:<\/span> &#8220;https:\/\/schema.org&#8221;<span class=\"s2\">,<\/span><span class=\"s3\"><br \/>\n<\/span><span class=\"s4\"><span class=\"Apple-converted-space\">\u00a0 <\/span><\/span><span class=\"s5\">&#8220;@type&#8221;<\/span><span class=\"s2\">:<\/span> &#8220;LocalBusiness&#8221;<span class=\"s2\">,<\/span><span class=\"s3\"><br \/>\n<\/span><span class=\"s4\"><span class=\"Apple-converted-space\">\u00a0 <\/span><\/span><span class=\"s5\">&#8220;additionalType&#8221;<\/span><span class=\"s2\">:<\/span> &#8220;https:\/\/schema.org\/SocialService&#8221;<span class=\"s2\">,<\/span><span class=\"s3\"><br \/>\n<\/span><span class=\"s4\"><span class=\"Apple-converted-space\">\u00a0 <\/span><\/span><span class=\"s5\">&#8220;name&#8221;<\/span><span class=\"s2\">:<\/span> &#8220;Your NDIS Provider&#8221;<span class=\"s2\">,<\/span><span class=\"s3\"><br \/>\n<\/span><span class=\"s4\"><span class=\"Apple-converted-space\">\u00a0 <\/span><\/span><span class=\"s5\">&#8220;telephone&#8221;<\/span><span class=\"s2\">:<\/span> &#8220;+61-3-XXXX-XXXX&#8221;<span class=\"s2\">,<\/span><span class=\"s3\"><br \/>\n<\/span><span class=\"s4\"><span class=\"Apple-converted-space\">\u00a0 <\/span><\/span><span class=\"s5\">&#8220;areaServed&#8221;<\/span><span class=\"s2\">:<\/span> <span class=\"s6\">[<\/span><span class=\"s3\"><br \/>\n<\/span><span class=\"s4\"><span class=\"Apple-converted-space\">\u00a0 \u00a0 <\/span><\/span><span class=\"s2\">{<\/span> <span class=\"s5\">&#8220;@type&#8221;<\/span><span class=\"s2\">:<\/span> &#8220;City&#8221;<span class=\"s2\">,<\/span> <span class=\"s5\">&#8220;name&#8221;<\/span><span class=\"s2\">:<\/span> &#8220;Geelong&#8221; <span class=\"s2\">}<\/span><span class=\"s6\">,<\/span><span class=\"s3\"><br \/>\n<\/span><span class=\"s4\"><span class=\"Apple-converted-space\">\u00a0 \u00a0 <\/span><\/span><span class=\"s2\">{<\/span> <span class=\"s5\">&#8220;@type&#8221;<\/span><span class=\"s2\">:<\/span> &#8220;City&#8221;<span class=\"s2\">,<\/span> <span class=\"s5\">&#8220;name&#8221;<\/span><span class=\"s2\">:<\/span> &#8220;Ballarat&#8221; <span class=\"s2\">}<\/span><span class=\"s3\"><br \/>\n<\/span><span class=\"s4\"><span class=\"Apple-converted-space\">\u00a0 <\/span><\/span><span class=\"s6\">]<\/span><span class=\"s2\">,<\/span><span class=\"s3\"><br \/>\n<\/span><span class=\"s4\"><span class=\"Apple-converted-space\">\u00a0 <\/span><\/span><span class=\"s5\">&#8220;hasOfferCatalog&#8221;<\/span><span class=\"s2\">:<\/span> <span class=\"s2\">{<\/span><span class=\"s3\"><br \/>\n<\/span><span class=\"s4\"><span class=\"Apple-converted-space\">\u00a0 \u00a0 <\/span><\/span><span class=\"s5\">&#8220;@type&#8221;<\/span><span class=\"s2\">:<\/span> &#8220;OfferCatalog&#8221;<span class=\"s2\">,<\/span><span class=\"s3\"><br \/>\n<\/span><span class=\"s4\"><span class=\"Apple-converted-space\">\u00a0 \u00a0 <\/span><\/span><span class=\"s5\">&#8220;name&#8221;<\/span><span class=\"s2\">:<\/span> &#8220;Disability Support Services&#8221;<span class=\"s2\">,<\/span><span class=\"s3\"><br \/>\n<\/span><span class=\"s4\"><span class=\"Apple-converted-space\">\u00a0 \u00a0 <\/span><\/span><span class=\"s5\">&#8220;itemListElement&#8221;<\/span><span class=\"s2\">:<\/span> <span class=\"s6\">[<\/span><span class=\"s3\"><br \/>\n<\/span><span class=\"s4\"><span class=\"Apple-converted-space\">\u00a0 \u00a0 \u00a0 <\/span><\/span><span class=\"s2\">{<\/span> <span class=\"s5\">&#8220;@type&#8221;<\/span><span class=\"s2\">:<\/span> &#8220;Offer&#8221;<span class=\"s2\">,<\/span> <span class=\"s5\">&#8220;itemOffered&#8221;<\/span><span class=\"s2\">:<\/span> <span class=\"s2\">{<\/span> <span class=\"s5\">&#8220;@type&#8221;<\/span><span class=\"s2\">:<\/span> &#8220;Service&#8221;<span class=\"s2\">,<\/span> <span class=\"s5\">&#8220;name&#8221;<\/span><span class=\"s2\">:<\/span> &#8220;Support Coordination&#8221; <span class=\"s2\">}<\/span> <span class=\"s2\">}<\/span><span class=\"s6\">,<\/span><span class=\"s3\"><br \/>\n<\/span><span class=\"s4\"><span class=\"Apple-converted-space\">\u00a0 \u00a0 \u00a0 <\/span><\/span><span class=\"s2\">{<\/span> <span class=\"s5\">&#8220;@type&#8221;<\/span><span class=\"s2\">:<\/span> &#8220;Offer&#8221;<span class=\"s2\">,<\/span> <span class=\"s5\">&#8220;itemOffered&#8221;<\/span><span class=\"s2\">:<\/span> <span class=\"s2\">{<\/span> <span class=\"s5\">&#8220;@type&#8221;<\/span><span class=\"s2\">:<\/span> &#8220;Service&#8221;<span class=\"s2\">,<\/span> <span class=\"s5\">&#8220;name&#8221;<\/span><span class=\"s2\">:<\/span> &#8220;Supported Independent Living&#8221; <span class=\"s2\">}<\/span> <span class=\"s2\">}<\/span><span class=\"s3\"><br \/>\n<\/span><span class=\"s4\"><span class=\"Apple-converted-space\">\u00a0 \u00a0 <\/span><\/span><span class=\"s6\">]<\/span><span class=\"s3\"><br \/>\n<\/span><span class=\"s4\"><span class=\"Apple-converted-space\">\u00a0 <\/span><\/span><span class=\"s2\">}<\/span><span class=\"s3\"><br \/>\n<\/span><span class=\"s2\">}<\/span><\/p>\n<h2 class=\"p2\"><span class=\"ez-toc-section\" id=\"Frequently_asked_questions\"><\/span>Frequently asked questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"Can_unregistered_NDIS_providers_advertise\"><\/span><b>Can unregistered NDIS providers advertise?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p1\">Yes, within the rules. You can state that you support plan managed and self managed participants. You cannot describe yourself as registered, use registered provider logos, or imply NDIA endorsement. The Code of Conduct applies to you regardless of registration status.<\/p>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"Can_NDIS_providers_use_the_NDIS_logo\"><\/span><b>Can NDIS providers use the NDIS logo?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p1\">Not without written consent from the NDIA. This applies to websites, vehicles, buildings, business cards and advertising.<\/p>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"Why_cant_I_say_%E2%80%9CNDIS_approved%E2%80%9D\"><\/span><b>Why can&#8217;t I say &#8220;NDIS approved&#8221;?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p1\">The NDIA does not approve goods or services, so the claim is misleading by definition and creates exposure under Australian Consumer Law.<\/p>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"Should_NDIS_providers_market_to_participants_or_support_coordinators\"><\/span><b>Should NDIS providers market to participants or support coordinators?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p1\">Both, with different content. Coordinators refer continuously and are the higher value audience, yet almost no provider site has a page built for them.<\/p>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"Can_NDIS_providers_ask_for_reviews\"><\/span><b>Can NDIS providers ask for reviews?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p1\">There is no equivalent of the AHPRA testimonial prohibition, so reviews are permitted. Be careful about soliciting them from participants given the power imbalance, and keep any request neutral.<\/p>\n<h2 class=\"p2\"><span class=\"ez-toc-section\" id=\"Where_to_start\"><\/span>Where to start<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\">Audit your website for the four claims above. &#8220;NDIS approved&#8221;, &#8220;100% funded&#8221;, any implication of registration you do not hold, and the NDIS logo. Those are the urgent fixes.<\/p>\n<p class=\"p1\">Then build the support coordinator page, because it is the highest return page on an NDIS provider website and hardly anyone has one.<\/p>\n<p class=\"p1\">Our <a href=\"https:\/\/mediaplusdigital.co\/au\/search-engine-optimization-seo\/\"><span class=\"s1\">SEO<\/span><\/a> and <a href=\"https:\/\/mediaplusdigital.co\/au\/web-design-development\/\"><span class=\"s1\">web design<\/span><\/a> teams work with Australian service providers on compliant, accessible sites. <a href=\"https:\/\/mediaplusdigital.co\/au\/contact-us\/\"><span class=\"s1\">Contact us<\/span><\/a> for a review of your current site.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NDIS providers are marketing under three rulebooks simultaneously, and most provider websites breach at least one of them. There is the NDIS Code of Conduct, enforced by the NDIS Quality and Safeguards Commission. There are the NDIA brand and logo guidelines, protecting the NDIS name and trade marks. And there is Australian Consumer Law, enforced [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":6915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-6914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"_links":{"self":[{"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/posts\/6914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/comments?post=6914"}],"version-history":[{"count":0,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/posts\/6914\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/media\/6915"}],"wp:attachment":[{"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/media?parent=6914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/categories?post=6914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/tags?post=6914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}