\n| \n Trust block<\/p>\n<\/td>\n | \n Licence number, insurance, years operating, memberships<\/p>\n<\/td>\n<\/tr>\n |
\n| \n Call to action<\/p>\n<\/td>\n | \n Phone plus a short form<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n On pricing.<\/b> Most tradies refuse to publish numbers and it costs them. You do not need a fixed price list. A range (“Switchboard upgrades typically run $1,200 to $2,500 depending on board size and whether rewiring is needed”) filters out people who were never going to book, lifts conversion from those who will, and earns featured snippets because nobody else answers the question.<\/p>\n On licence numbers.<\/b> In NSW, contractors are legally required to display their licence number on advertising, quotes and correspondence. Beyond compliance, a visible licence number is a trust signal most competitors bury on a Terms page.<\/p>\n<\/span>Step 5: Add schema markup<\/span><\/h2>\nSchema tells Google exactly what your business is instead of making it guess. Most tradie sites skip it entirely, which is why it is worth doing.<\/p>\n {<\/span>
\n<\/span>\u00a0 <\/span><\/span>“@context”<\/span>:<\/span> “https:\/\/schema.org”,<\/span>
\n<\/span>\u00a0 <\/span><\/span>“@type”<\/span>:<\/span> “Electrician”,<\/span>
\n<\/span>\u00a0 <\/span><\/span>“name”<\/span>:<\/span> “Your Business Name”,<\/span>
\n<\/span>\u00a0 <\/span><\/span>“telephone”<\/span>:<\/span> “+61-3-XXXX-XXXX”,<\/span>
\n<\/span>\u00a0 <\/span><\/span>“priceRange”<\/span>:<\/span> “$$”,<\/span>
\n<\/span>\u00a0 <\/span><\/span>“areaServed”<\/span>:<\/span> [<\/span>
\n<\/span>\u00a0 \u00a0 <\/span><\/span>{<\/span> “@type”<\/span>:<\/span> “City”,<\/span> “name”<\/span>:<\/span> “Brunswick” }<\/span>,<\/span>
\n<\/span>\u00a0 \u00a0 <\/span><\/span>{<\/span> “@type”<\/span>:<\/span> “City”,<\/span> “name”<\/span>:<\/span> “Coburg” }<\/span>
\n<\/span>\u00a0 <\/span><\/span>]<\/span>,<\/span>
\n<\/span>\u00a0 <\/span><\/span>“hasOfferCatalog”<\/span>:<\/span> {<\/span>
\n<\/span>\u00a0 \u00a0 <\/span><\/span>“@type”<\/span>:<\/span> “OfferCatalog”,<\/span>
\n<\/span>\u00a0 \u00a0 <\/span><\/span>“name”<\/span>:<\/span> “Electrical Services”,<\/span>
\n<\/span>\u00a0 \u00a0 <\/span><\/span>“itemListElement”<\/span>:<\/span> [<\/span>
\n<\/span>\u00a0 \u00a0 \u00a0 <\/span><\/span>{<\/span> “@type”<\/span>:<\/span> “Offer”,<\/span> “itemOffered”<\/span>:<\/span> {<\/span> “@type”<\/span>:<\/span> “Service”,<\/span> “name”<\/span>:<\/span> “Switchboard Upgrade” }<\/span> }<\/span>,<\/span>
\n<\/span>\u00a0 \u00a0 \u00a0 <\/span><\/span>{<\/span> “@type”<\/span>:<\/span> “Offer”,<\/span> “itemOffered”<\/span>:<\/span> {<\/span> “@type”<\/span>:<\/span> “Service”,<\/span> “name”<\/span>:<\/span> “EV Charger Installation” }<\/span> }<\/span>
\n<\/span>\u00a0 \u00a0 <\/span><\/span>]<\/span>
\n<\/span>\u00a0 <\/span><\/span>}<\/span>
\n<\/span>}<\/span><\/p>\nUse the specific type where one exists. Schema.org has Electrician<\/span>, Plumber<\/span>, HVACBusiness<\/span>, RoofingContractor<\/span>, HousePainter<\/span> and GeneralContractor<\/span>. Falling back to generic LocalBusiness<\/span> throws away the specificity. Add FAQPage<\/span> schema to your FAQ blocks too.<\/p>\nOne rule: never mark up your Google reviews as AggregateRating<\/span> on your own site. Self serving review markup breaches Google’s guidelines and can trigger a manual action.<\/p>\n<\/span>Step 6: Local links tradies can actually get<\/span><\/h2>\n |