{"id":6882,"date":"2026-08-03T15:16:46","date_gmt":"2026-08-03T05:16:46","guid":{"rendered":"https:\/\/mediaplusdigital.co\/au\/?p=6882"},"modified":"2026-08-03T15:18:58","modified_gmt":"2026-08-03T05:18:58","slug":"web-design-for-tradies","status":"publish","type":"post","link":"https:\/\/mediaplusdigital.co\/au\/web-design-for-tradies\/","title":{"rendered":"Web Design for Tradies: What a Tradie Website Needs to Actually Win Jobs"},"content":{"rendered":"<p class=\"p1\">A tradie website has one job: turn a stranger who is standing in their laundry looking at a leak into a phone call.<\/p>\n<p class=\"p1\">That sounds obvious, and yet most tradie sites are built as brochures. A hero image of a van, a paragraph about family values, a list of services with no detail, and a contact form at the bottom of a page nobody scrolls to. It looks fine on a desktop in a designer&#8217;s office and performs badly in the situation it was built for.<\/p>\n<p class=\"p1\">The situation it was built for is this: someone on a phone, often one handed, often stressed, comparing three tabs at once, deciding within about eight seconds whether you look like a real business. Everything below follows from that.<\/p>\n<p class=\"p1\">This guide covers structure and conversion for trade businesses specifically. For the underlying design theory, our articles on <a href=\"https:\/\/mediaplusdigital.co\/au\/essential-web-design-principles\/\"><span class=\"s1\">essential web design principles<\/span><\/a> and <a href=\"https:\/\/mediaplusdigital.co\/au\/visual-hierarchy-principles\/\"><span class=\"s1\">visual hierarchy<\/span><\/a> go deeper.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/div>\n<label for=\"ez-toc-cssicon-toggle-item-6ac1ec9d6ca7e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac1ec9d6ca7e\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mediaplusdigital.co\/au\/web-design-for-tradies\/#The_five_second_test_your_site_probably_fails\" >The five second test your site probably fails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mediaplusdigital.co\/au\/web-design-for-tradies\/#The_site_structure_that_actually_ranks_and_converts\" >The site structure that actually ranks and converts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mediaplusdigital.co\/au\/web-design-for-tradies\/#The_service_page_blueprint\" >The service page blueprint<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mediaplusdigital.co\/au\/web-design-for-tradies\/#Design_for_how_tradie_customers_actually_browse\" >Design for how tradie customers actually browse<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mediaplusdigital.co\/au\/web-design-for-tradies\/#The_quote_form_fewer_fields_more_jobs\" >The quote form: fewer fields, more jobs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mediaplusdigital.co\/au\/web-design-for-tradies\/#The_trust_stack\" >The trust stack<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/mediaplusdigital.co\/au\/web-design-for-tradies\/#Seven_things_to_fix_on_an_existing_tradie_site_this_week\" >Seven things to fix on an existing tradie site this week<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/mediaplusdigital.co\/au\/web-design-for-tradies\/#Frequently_asked_questions\" >Frequently asked questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/mediaplusdigital.co\/au\/web-design-for-tradies\/#Do_tradies_really_need_a_website_when_they_have_Google_Business_Profile\" >Do tradies really need a website when they have Google Business Profile?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/mediaplusdigital.co\/au\/web-design-for-tradies\/#How_many_pages_should_a_tradie_website_have\" >How many pages should a tradie website have?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/mediaplusdigital.co\/au\/web-design-for-tradies\/#Should_I_put_prices_on_my_website\" >Should I put prices on my website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/mediaplusdigital.co\/au\/web-design-for-tradies\/#How_long_does_a_tradie_website_take_to_build\" >How long does a tradie website take to build?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/mediaplusdigital.co\/au\/web-design-for-tradies\/#Will_a_new_website_improve_my_Google_rankings\" >Will a new website improve my Google rankings?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/mediaplusdigital.co\/au\/web-design-for-tradies\/#Where_to_start\" >Where to start<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"p2\"><span class=\"ez-toc-section\" id=\"The_five_second_test_your_site_probably_fails\"><\/span>The five second test your site probably fails<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\">Open your website on your phone right now. Without scrolling, can a stranger answer these four questions?<\/p>\n<ol class=\"ol1\">\n<li class=\"li3\">What trade is this and what do they do?<\/li>\n<li class=\"li3\">Do they cover my suburb?<\/li>\n<li class=\"li3\">Are they licensed and insured?<\/li>\n<li class=\"li1\">How do I contact them right now?<\/li>\n<\/ol>\n<p class=\"p1\">If any answer requires scrolling, you are losing jobs. The top of a tradie homepage should carry the trade and location in the headline (&#8220;Licensed Electricians in Brunswick and Melbourne&#8217;s Inner North&#8221;), a tap-to-call button, the licence number, and a one line response promise.<\/p>\n<p class=\"p1\">The tap-to-call button deserves emphasis. It must be a button, not a phone number in text. On a mobile, tapping a properly coded <span class=\"s2\">tel:<\/span> link opens the dialler with the number loaded. Making someone memorise ten digits and switch apps costs you calls you will never know you lost.<\/p>\n<h2 class=\"p2\"><span class=\"ez-toc-section\" id=\"The_site_structure_that_actually_ranks_and_converts\"><\/span>The site structure that actually ranks and converts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\">Here is the page architecture for a trade business. This is the same matrix logic covered in our <a href=\"https:\/\/mediaplusdigital.co\/au\/seo-for-tradies\/\"><span class=\"s1\">SEO for tradies guide<\/span><\/a>, viewed from the build side.<\/p>\n<table class=\"t1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">Page<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">Purpose<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">Priority<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Home<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Orientation and fast contact<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Essential<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p3\">Service page per job type<\/p>\n<\/td>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p3\">Ranking and conversion. The workhorses<\/p>\n<\/td>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p3\">Essential<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Suburb pages (top 3 to 5)<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Local ranking<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">High<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">Gallery or projects<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">Proof<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">High<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">About<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">Trust and E-E-A-T<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">High<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Pricing or how we quote<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Filters and converts<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Underrated<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">Reviews<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">Social proof<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">Medium<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">Contact<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">Capture<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">Essential<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">Blog<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">Long term traffic<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">Later<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"p1\">Most tradies need 12 to 18 pages, not 5 and not 200. One page per service you genuinely want more of, plus suburb pages only where you have real work history.<\/p>\n<p class=\"p1\"><b>Do not build a single &#8220;Services&#8221; page.<\/b> A page listing twelve services in twelve short paragraphs ranks for none of them and converts poorly for all of them. Split it.<\/p>\n<h2 class=\"p2\"><span class=\"ez-toc-section\" id=\"The_service_page_blueprint\"><\/span>The service page blueprint<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\">This is the page that does the work. Build every one of them the same way:<\/p>\n<ol class=\"ol1\">\n<li class=\"li3\"><b>H1 with service and location.<\/b> &#8220;Hot Water System Replacement in Coburg&#8221;<\/li>\n<li class=\"li3\"><b>Tap-to-call button and response time.<\/b> Above the fold, always<\/li>\n<li class=\"li3\"><b>The symptoms section.<\/b> Write the problem in the customer&#8217;s words, not trade language. Not &#8220;thermostatic mixing valve failure&#8221; but &#8220;no hot water, or hot water that runs out after two minutes&#8221;<\/li>\n<li class=\"li3\"><b>What the job involves.<\/b> The actual steps. People are more likely to book when they understand what they are buying<\/li>\n<li class=\"li3\"><b>How long it takes.<\/b> &#8220;Most replacements are done in half a day&#8221;<\/li>\n<li class=\"li3\"><b>Price guidance.<\/b> A range, a callout fee, or your quoting process<\/li>\n<li class=\"li3\"><b>Photos of that exact job type.<\/b> Three is enough<\/li>\n<li class=\"li3\"><b>Trust block.<\/b> Licence number, insurance, years operating, association membership<\/li>\n<li class=\"li3\"><b>Suburbs covered<\/b><b><\/b><\/li>\n<li class=\"li3\"><b>FAQ.<\/b> Six to eight real questions<\/li>\n<li class=\"li1\"><b>Form plus phone.<\/b> Repeat the call to action<\/li>\n<\/ol>\n<p class=\"p1\"><b>On publishing prices.<\/b> Most tradies refuse, and it is usually the wrong call. You are not committing to a fixed quote. A range (&#8220;Gas hot water replacements typically run $1,800 to $3,200 installed, depending on unit size and whether the connections need reworking&#8221;) does three things: it removes the tyre kickers who were never going to book, it increases trust from the ones who will, and it captures searches that competitors ignore. Tradies who publish ranges usually report fewer enquiries and more booked jobs.<\/p>\n<h2 class=\"p2\"><span class=\"ez-toc-section\" id=\"Design_for_how_tradie_customers_actually_browse\"><\/span>Design for how tradie customers actually browse<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\"><b>Assume one thumb and a cracked screen.<\/b> Tap targets need to be at least 44 pixels. Buttons stacked vertically, not side by side. No hover effects, because there is no cursor.<\/p>\n<p class=\"p1\"><b>Assume patchy reception.<\/b> A significant share of your traffic is on 4G, sometimes in a regional area or a basement. Every megabyte matters. Hero videos are the worst offender on tradie sites: a 12MB background video looks impressive on the designer&#8217;s fibre connection and produces a blank white screen on a phone with two bars. Compress images to WebP, lazy load anything below the fold, and keep the page under 1MB where you can. Our explainer on <a href=\"https:\/\/mediaplusdigital.co\/au\/core-web-vitals-explained\/\"><span class=\"s1\">Core Web Vitals<\/span><\/a> covers how Google measures this.<\/p>\n<p class=\"p1\"><b>Assume they are comparing you against two other tabs.<\/b> Whatever makes you different needs to be visible without scrolling. &#8220;Same day service&#8221;, &#8220;30 years in the trade&#8221;, &#8220;we clean up after ourselves&#8221;, &#8220;fixed price before we start&#8221;. Vague claims like &#8220;quality workmanship&#8221; do not differentiate because every competitor says it.<\/p>\n<p class=\"p1\"><b>Assume they might be at work and cannot call.<\/b> Give a second option. An SMS link, a short form, or a callback request. Roughly a third of enquiries come from people who cannot talk right now.<\/p>\n<h2 class=\"p2\"><span class=\"ez-toc-section\" id=\"The_quote_form_fewer_fields_more_jobs\"><\/span>The quote form: fewer fields, more jobs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\">Form design is where tradie sites lose the most conversions, and the fix is usually deletion.<\/p>\n<p class=\"p1\"><b>Ask for four fields.<\/b> Name, phone, suburb, and a short description of the job. That is it. Every additional field measurably reduces completions. You do not need their email if you are going to call them. You do not need their street address before you have spoken to them. You definitely do not need a dropdown of 14 service categories.<\/p>\n<p class=\"p1\"><b>Photo upload is the exception worth adding.<\/b> Let customers attach a photo of the problem. It costs one field, dramatically improves your ability to quote accurately over the phone, and customers like it because it feels like progress.<\/p>\n<p class=\"p1\"><b>Set expectations on the button.<\/b> &#8220;Get a Quote&#8221; is weak. &#8220;Send Photos, Get a Price Today&#8221; tells them what happens next. Our guide to <a href=\"https:\/\/mediaplusdigital.co\/au\/what-is-a-cta\/\"><span class=\"s1\">calls to action<\/span><\/a> covers the wording.<\/p>\n<p class=\"p1\"><b>Fix the thank you page.<\/b> Most tradie forms dump the user on a blank &#8220;Thanks, we&#8217;ll be in touch&#8221; message. Use that page. Tell them when you will call, give the phone number for urgent jobs, and link to your reviews so they keep reading about you instead of going back to Google and clicking your competitor.<\/p>\n<h2 class=\"p2\"><span class=\"ez-toc-section\" id=\"The_trust_stack\"><\/span>The trust stack<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\">Trade services are high trust purchases. You are asking a stranger to let you into their home. These elements do the reassuring:<\/p>\n<ul class=\"ul1\">\n<li class=\"li3\"><b>Licence number, displayed openly.<\/b> In NSW, contractors are legally required to display their licence number on advertising and correspondence, and other states have their own requirements. Beyond the legal side, a visible licence number separates you from the unlicensed.<\/li>\n<li class=\"li3\"><b>Public liability insurance,<\/b> with the cover amount stated.<\/li>\n<li class=\"li3\"><b>Real photos of real people.<\/b> Stock photos of models in clean hi-vis read as fake to Australian customers. A slightly rough photo of your actual crew beats a polished stock image every time.<\/li>\n<li class=\"li3\"><b>Association logos.<\/b> Master Plumbers, Master Electricians Australia, HIA, Master Builders.<\/li>\n<li class=\"li3\"><b>Google reviews embedded live,<\/b> not typed out as text. Typed testimonials with a first name and an initial look invented, because most of them are.<\/li>\n<li class=\"li3\"><b>Years in business and job count.<\/b> &#8220;Over 4,000 jobs across Melbourne&#8217;s north since 2011&#8221; is specific and credible.<\/li>\n<li class=\"li4\"><b>A real address or at least a real suburb.<\/b> Total anonymity reads as a red flag.<\/li>\n<\/ul>\n<p class=\"p2\">The gallery that sells versus the gallery that bores<\/p>\n<p class=\"p1\">Most tradie galleries are a grid of 60 untitled photos. Nobody looks past the first row.<\/p>\n<p class=\"p1\">Structure it as before and after pairs, grouped by job type, with one line of context each. &#8220;Switchboard upgrade, 1960s weatherboard in Coburg. Old ceramic fuses replaced with a compliant board and safety switches. Half day job.&#8221;<\/p>\n<p class=\"p1\">That single caption does several things: it proves you have done this exact job, it names the suburb for local relevance, it sets a duration expectation, and it uses the language customers search with. Twelve captioned jobs beat sixty bare photos.<\/p>\n<p class=\"p2\">What a tradie website should cost<\/p>\n<p class=\"p1\">Rough Australian ranges as of 2026:<\/p>\n<table class=\"t1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">Option<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">Cost<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">Suits<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">DIY site builder<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">$300 to $600 a year<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Testing an idea, brand new sole trader<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Template site set up by a freelancer<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">$1,500 to $4,000<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Sole trader with a clear service list<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Custom WordPress build, SEO structured<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">$5,000 to $15,000<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Established business investing in search<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p3\">Larger build with integrations and booking<\/p>\n<\/td>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p3\">$15,000 upwards<\/p>\n<\/td>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p3\">Multi crew operations<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"p1\">The number that matters more than the build cost is what it earns. A $2,000 site that converts 3% of visitors is worse business than a $9,000 site converting 9%, at any traffic level. Our breakdowns of <a href=\"https:\/\/mediaplusdigital.co\/au\/website-design-price-in-australia\/\"><span class=\"s1\">website design prices in Australia<\/span><\/a> and <a href=\"https:\/\/mediaplusdigital.co\/au\/website-development-cost\/\"><span class=\"s1\">website development costs<\/span><\/a> go through what drives the variation.<\/p>\n<p class=\"p1\"><b>On DIY builders.<\/b> Wix and Squarespace are fine for a first site and genuinely better than no site. The constraint appears when you want the service and suburb page structure that ranks, where a properly configured <a href=\"https:\/\/mediaplusdigital.co\/au\/wordpress-website-development\/\"><span class=\"s1\">WordPress build<\/span><\/a> gives you more room. Our comparison of the <a href=\"https:\/\/mediaplusdigital.co\/au\/pros-and-cons-of-wordpress\/\"><span class=\"s1\">pros and cons of WordPress<\/span><\/a> covers the trade offs.<\/p>\n<h2 class=\"p2\"><span class=\"ez-toc-section\" id=\"Seven_things_to_fix_on_an_existing_tradie_site_this_week\"><\/span>Seven things to fix on an existing tradie site this week<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\">If you already have a site and do not want a rebuild, these deliver the most for the least:<\/p>\n<ol class=\"ol1\">\n<li class=\"li3\">Add a sticky tap-to-call button that stays visible while scrolling on mobile<\/li>\n<li class=\"li3\">Put your licence number in the header or footer, on every page<\/li>\n<li class=\"li3\">Cut your quote form down to four fields and add photo upload<\/li>\n<li class=\"li3\">Compress every image and remove any background video<\/li>\n<li class=\"li3\">Split your &#8220;Services&#8221; page into one page per service<\/li>\n<li class=\"li3\">Add captions with suburb names to your gallery photos<\/li>\n<li class=\"li1\">Embed live Google reviews instead of typed testimonials<\/li>\n<\/ol>\n<p class=\"p1\">Our list of <a href=\"https:\/\/mediaplusdigital.co\/au\/website-design-mistakes\/\"><span class=\"s1\">common website design mistakes<\/span><\/a> covers the wider set of issues, and the <a href=\"https:\/\/mediaplusdigital.co\/au\/website-maintenance-checklist\/\"><span class=\"s1\">website maintenance checklist<\/span><\/a> keeps things healthy afterwards.<\/p>\n<h2 class=\"p2\"><span class=\"ez-toc-section\" id=\"Frequently_asked_questions\"><\/span>Frequently asked questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"Do_tradies_really_need_a_website_when_they_have_Google_Business_Profile\"><\/span><b>Do tradies really need a website when they have Google Business Profile?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p1\">The profile drives the map pack and will generate calls on its own. The website is what converts the researchers, holds your service and suburb pages, and gives Google something to rank organically. The two feed each other, and a profile linked to a weak site underperforms.<\/p>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"How_many_pages_should_a_tradie_website_have\"><\/span><b>How many pages should a tradie website have?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p1\">Usually 12 to 18. One per service you want more of, three to five suburb pages where you have genuine work history, plus home, about, gallery, pricing and contact.<\/p>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"Should_I_put_prices_on_my_website\"><\/span><b>Should I put prices on my website?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p1\">Ranges, yes. Fixed prices, only where you genuinely have them. Publishing a range filters out unqualified enquiries and picks up search traffic your competitors are ignoring.<\/p>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"How_long_does_a_tradie_website_take_to_build\"><\/span><b>How long does a tradie website take to build?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p1\">A template based site takes two to three weeks. A custom build with a proper service and suburb structure takes six to ten weeks, with most of that time spent on content rather than design.<\/p>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"Will_a_new_website_improve_my_Google_rankings\"><\/span><b>Will a new website improve my Google rankings?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p1\">Not by itself. A rebuild that adds proper service pages, faster load times and structured data usually helps considerably. A rebuild that just changes the visual design typically changes nothing, and can lose ground if URLs move without redirects. Our <a href=\"https:\/\/mediaplusdigital.co\/au\/website-go-live-checklist\/\"><span class=\"s1\">website go live checklist<\/span><\/a> covers protecting rankings through a migration.<\/p>\n<h2 class=\"p2\"><span class=\"ez-toc-section\" id=\"Where_to_start\"><\/span>Where to start<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\">Run the five second test on your phone. If a stranger cannot tell what you do, whether you cover their suburb, whether you are licensed, and how to reach you without scrolling, that is the first fix and it is usually a half day of work.<\/p>\n<p class=\"p1\">If you want the full structure built, our <a href=\"https:\/\/mediaplusdigital.co\/au\/web-design-development\/\"><span class=\"s1\">web design and development<\/span><\/a> team builds sites for Australian service businesses, and the <a href=\"https:\/\/mediaplusdigital.co\/au\/conversion-rate-optimization-cro\/\"><span class=\"s1\">conversion rate optimisation<\/span><\/a> team works on existing sites that get traffic but not enough calls. <a href=\"https:\/\/mediaplusdigital.co\/au\/contact-us\/\"><span class=\"s1\">Get in touch<\/span><\/a> and we will review your current site against this checklist.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A tradie website has one job: turn a stranger who is standing in their laundry looking at a leak into a phone call. That sounds obvious, and yet most tradie sites are built as brochures. A hero image of a van, a paragraph about family values, a list of services with no detail, and a [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":6885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-6882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-en"],"_links":{"self":[{"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/posts\/6882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/comments?post=6882"}],"version-history":[{"count":0,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/posts\/6882\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/media\/6885"}],"wp:attachment":[{"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/media?parent=6882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/categories?post=6882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/tags?post=6882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}