\n| \n Film vertical, on a phone, in natural light<\/p>\n<\/td>\n | \n Over-produce until it looks like a TV commercial<\/p>\n<\/td>\n<\/tr>\n |
\n| \n Back claims with proof (receipts, data, results)<\/p>\n<\/td>\n | \n Make vague ethical claims you cannot evidence<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n <\/span>2. Put short-form video first<\/span><\/h3>\nShort vertical video is the default format for this audience. Aim to hook in the first two to three seconds and land the point fast.<\/p>\n How to do it in Australia:<\/b> build a repeatable content engine that ships several TikToks, Reels and Shorts a week. Ride trending sounds and formats while they are hot (most trends last two to four weeks). Batch-film so you are never scrambling for content.<\/p>\n<\/span>3. Make your values genuine, not a campaign<\/span><\/h3>\nSix in ten Australian Gen Z say they will pay more for brands with positive social impact (Yellow, 2023). But they can tell the difference between a real commitment and a marketing angle bolted on for a month.<\/p>\n How to do it in Australia:<\/b> pick causes that connect to your actual business, then show the receipts. If you claim sustainability, publish the supplier, the certification or the numbers. Vague virtue signalling backfires with this group faster than saying nothing.<\/p>\n<\/span>4. Choose creators over polished ads<\/span><\/h3>\nA relatable creator beats a glossy brand ad most of the time. Micro and mid-tier creators (roughly 10,000 to 100,000 followers) often deliver better engagement and trust than mega-influencers, and they cost less.<\/p>\n How to do it in Australia:<\/b> brief loosely. Give creators the message and the boundaries, then let them speak in their own voice. Prioritise Australian creators whose audience matches your customer, and (post-ban) confirm they are 16 or over and posting compliant content.<\/p>\n<\/span>5. Remove friction from buying<\/span><\/h3>\nGen Z expects to discover and buy in the same place. Every extra tap loses sales.<\/p>\n How to do it in Australia:<\/b> set up TikTok Shop and Instagram Shopping, offer BNPL options this audience already uses (Afterpay, Zip), and make mobile checkout fast. If Instagram is a sales channel for you, our Instagram e-commerce strategy<\/span><\/a> guide walks through the setup.<\/p>\n |