{"id":6701,"date":"2026-04-24T21:55:00","date_gmt":"2026-04-24T11:55:00","guid":{"rendered":"https:\/\/mediaplusdigital.co\/au\/?p=6701"},"modified":"2026-04-24T22:03:44","modified_gmt":"2026-04-24T12:03:44","slug":"google-ads-optimization-checklist","status":"publish","type":"post","link":"https:\/\/mediaplusdigital.co\/au\/google-ads-optimization-checklist\/","title":{"rendered":"Google Ads Optimization Checklist: 40+ Action Items for Better ROAS"},"content":{"rendered":"<p class=\"p2\">Running <a href=\"https:\/\/mediaplusdigital.co\/au\/google-ads-service\/\"><span class=\"s2\">Google Ads<\/span><\/a> without a systematic optimization routine is like driving with your eyes closed &#8211; you might get somewhere, but you&#8217;ll waste a lot of fuel along the way. This checklist covers everything you need to audit and optimize, organized by priority.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/div>\n<label for=\"ez-toc-cssicon-toggle-item-6ac0974a41ae4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac0974a41ae4\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mediaplusdigital.co\/au\/google-ads-optimization-checklist\/#Account_Structure\" >Account Structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mediaplusdigital.co\/au\/google-ads-optimization-checklist\/#Keyword_Strategy\" >Keyword Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mediaplusdigital.co\/au\/google-ads-optimization-checklist\/#Ad_Copy_Optimization\" >Ad Copy Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mediaplusdigital.co\/au\/google-ads-optimization-checklist\/#Ad_Assets_Extensions\" >Ad Assets (Extensions)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mediaplusdigital.co\/au\/google-ads-optimization-checklist\/#Bidding_Strategy\" >Bidding Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mediaplusdigital.co\/au\/google-ads-optimization-checklist\/#Quality_Score\" >Quality Score<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/mediaplusdigital.co\/au\/google-ads-optimization-checklist\/#Landing_Page_Optimization\" >Landing Page Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/mediaplusdigital.co\/au\/google-ads-optimization-checklist\/#Conversion_Tracking\" >Conversion Tracking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/mediaplusdigital.co\/au\/google-ads-optimization-checklist\/#Audience_Targeting_and_Remarketing\" >Audience Targeting and Remarketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/mediaplusdigital.co\/au\/google-ads-optimization-checklist\/#Performance_Max_Campaigns\" >Performance Max Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/mediaplusdigital.co\/au\/google-ads-optimization-checklist\/#Google_Shopping_Optimization\" >Google Shopping Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/mediaplusdigital.co\/au\/google-ads-optimization-checklist\/#Weekly_and_Monthly_Optimization_Routine\" >Weekly and Monthly Optimization Routine<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/mediaplusdigital.co\/au\/google-ads-optimization-checklist\/#Weekly\" >Weekly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/mediaplusdigital.co\/au\/google-ads-optimization-checklist\/#Monthly\" >Monthly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/mediaplusdigital.co\/au\/google-ads-optimization-checklist\/#Quarterly\" >Quarterly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/mediaplusdigital.co\/au\/google-ads-optimization-checklist\/#Common_Google_Ads_Mistakes\" >Common Google Ads Mistakes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/mediaplusdigital.co\/au\/google-ads-optimization-checklist\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"p3\"><span class=\"ez-toc-section\" id=\"Account_Structure\"><\/span><b>Account Structure<\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"ul1\">\n<li class=\"li4\">Organise campaigns by business goal (lead gen, ecommerce, brand awareness) &#8211; not by keyword theme alone.<\/li>\n<li class=\"li4\">Separate Search, Display, Shopping, and Performance Max into distinct campaigns &#8211; never mix network types.<\/li>\n<li class=\"li4\">Use a clear, consistent naming convention (e.g., [Country]-[Campaign Type]-[Product\/Service]-[Target]).<\/li>\n<li class=\"li4\">Limit ad groups to 15-20 tightly themed keywords each.<\/li>\n<li class=\"li2\">Create separate campaigns for brand and non-brand keywords &#8211; they have fundamentally different performance profiles.<\/li>\n<\/ul>\n<h2 class=\"p3\"><span class=\"ez-toc-section\" id=\"Keyword_Strategy\"><\/span><b>Keyword Strategy<\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"ul1\">\n<li class=\"li4\">Review search terms report weekly &#8211; add irrelevant terms as negative keywords.<\/li>\n<li class=\"li4\">Build a comprehensive negative keyword list and apply it at account and campaign level.<\/li>\n<li class=\"li4\">Use phrase match and exact match for control; use broad match only with smart bidding and sufficient conversion data.<\/li>\n<li class=\"li4\">Remove keywords with zero impressions over 90 days &#8211; they add clutter without value.<\/li>\n<li class=\"li4\">Identify high-CPC, low-conversion keywords and pause or restructure them.<\/li>\n<\/ul>\n<p class=\"p2\">Understanding <a href=\"https:\/\/mediaplusdigital.co\/au\/google-ads-cost-in-australia\/\"><span class=\"s2\">Google Ads costs in Australia<\/span><\/a> helps you benchmark your keyword CPCs against industry averages.<\/p>\n<h2 class=\"p3\"><span class=\"ez-toc-section\" id=\"Ad_Copy_Optimization\"><\/span><b>Ad Copy Optimization<\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"ul1\">\n<li class=\"li4\">Run at least 2-3 Responsive Search Ads (RSAs) per ad group with unique headlines and descriptions.<\/li>\n<li class=\"li4\">Include primary keyword in Headline 1 &#8211; this improves Quality Score and click-through rate.<\/li>\n<li class=\"li4\">Use specific numbers, benefits, and calls-to-action (&#8220;Get a Free Quote&#8221;, &#8220;Save 30%&#8221;, &#8220;Ships Free Australia-Wide&#8221;).<\/li>\n<li class=\"li4\">Pin your most important headline to Position 1 and your strongest CTA to a description position.<\/li>\n<li class=\"li4\">Test different value propositions &#8211; price, speed, quality, guarantee, social proof.<\/li>\n<li class=\"li2\">Review ad strength indicator &#8211; aim for &#8220;Good&#8221; or &#8220;Excellent&#8221; on every RSA.<\/li>\n<\/ul>\n<h2 class=\"p3\"><span class=\"ez-toc-section\" id=\"Ad_Assets_Extensions\"><\/span><b>Ad Assets (Extensions)<\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"ul1\">\n<li class=\"li4\">Add sitelink extensions (minimum 4) pointing to your most important pages.<\/li>\n<li class=\"li4\">Add callout extensions highlighting key benefits (Free Shipping, 24\/7 Support, Australian Owned).<\/li>\n<li class=\"li4\">Add structured snippets for service categories, product types, or brands.<\/li>\n<li class=\"li4\">Enable call extensions with your business phone number.<\/li>\n<li class=\"li4\">Add location extensions if you have a physical presence.<\/li>\n<li class=\"li4\">Add price extensions for products\/services with clear pricing.<\/li>\n<li class=\"li2\">Use image extensions to make your ads more visual (especially for ecommerce).<\/li>\n<\/ul>\n<h2 class=\"p3\"><span class=\"ez-toc-section\" id=\"Bidding_Strategy\"><\/span><b>Bidding Strategy<\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"ul1\">\n<li class=\"li4\">Use smart bidding (Target CPA, Target ROAS, Maximize Conversions) once you have 30+ conversions per month per campaign.<\/li>\n<li class=\"li4\">Start with Maximize Clicks or Manual CPC if you have insufficient conversion data.<\/li>\n<li class=\"li4\">Set bid adjustments for devices, locations, and time of day based on performance data.<\/li>\n<li class=\"li4\">Review bid strategy reports monthly &#8211; check if your target CPA\/ROAS is achievable with current budgets.<\/li>\n<li class=\"li2\">Don&#8217;t change bidding strategies too frequently &#8211; allow 2-4 weeks for the algorithm to learn.<\/li>\n<\/ul>\n<h2 class=\"p3\"><span class=\"ez-toc-section\" id=\"Quality_Score\"><\/span><b>Quality Score<\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"ul1\">\n<li class=\"li4\">Check Quality Score for your top keywords &#8211; aim for 7+ across Expected CTR, Ad Relevance, and Landing Page Experience.<\/li>\n<li class=\"li4\">Improve Expected CTR by writing more compelling, keyword-relevant ad copy.<\/li>\n<li class=\"li4\">Improve Ad Relevance by tightening ad group themes &#8211; each ad group should target closely related keywords.<\/li>\n<li class=\"li2\">Improve Landing Page Experience by ensuring your <a href=\"https:\/\/mediaplusdigital.co\/au\/landing-page-development\/\"><span class=\"s2\">landing pages<\/span><\/a> are fast, mobile-responsive, and relevant to the ad and keyword.<\/li>\n<\/ul>\n<h2 class=\"p3\"><span class=\"ez-toc-section\" id=\"Landing_Page_Optimization\"><\/span><b>Landing Page Optimization<\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"ul1\">\n<li class=\"li4\">Each ad group should point to a relevant, specific landing page &#8211; not your homepage.<\/li>\n<li class=\"li4\">Ensure landing page headline matches the ad headline (message match).<\/li>\n<li class=\"li4\">Page load time under 3 seconds on mobile &#8211; test with Google PageSpeed Insights.<\/li>\n<li class=\"li4\">Include a clear, prominent CTA above the fold.<\/li>\n<li class=\"li4\">Add trust signals: reviews, security badges, guarantees, client logos.<\/li>\n<li class=\"li2\">Test landing page variations &#8211; even small changes can improve conversion rates by 10-30%.<\/li>\n<\/ul>\n<h2 class=\"p3\"><span class=\"ez-toc-section\" id=\"Conversion_Tracking\"><\/span><b>Conversion Tracking<\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"ul1\">\n<li class=\"li4\">Verify all conversion actions are firing correctly &#8211; check with Google Tag Assistant.<\/li>\n<li class=\"li4\">Use Google Ads conversion tracking AND import Google Analytics goals for cross-referencing.<\/li>\n<li class=\"li4\">Implement Enhanced Conversions for better attribution accuracy (hashed first-party data).<\/li>\n<li class=\"li4\">Set appropriate conversion windows (30-day click, 1-day view is standard for most businesses).<\/li>\n<li class=\"li4\">Assign accurate conversion values &#8211; especially for ecommerce and lead generation.<\/li>\n<li class=\"li2\">Track micro-conversions (form starts, button clicks, scroll depth) alongside macro-conversions (purchases, form submissions).<\/li>\n<\/ul>\n<h2 class=\"p3\"><span class=\"ez-toc-section\" id=\"Audience_Targeting_and_Remarketing\"><\/span><b>Audience Targeting and Remarketing<\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"ul1\">\n<li class=\"li4\">Add in-market and affinity audiences as observation layers to search campaigns &#8211; review data monthly for bid adjustments.<\/li>\n<li class=\"li4\">Build remarketing lists: all visitors (30\/90\/180 days), cart abandoners, past purchasers, high-value customers.<\/li>\n<li class=\"li4\">Create Customer Match audiences from your email list for targeting and exclusion.<\/li>\n<li class=\"li4\">Exclude past converters from acquisition campaigns to avoid wasting budget.<\/li>\n<li class=\"li2\">Use similar\/lookalike audiences to expand reach beyond your known customer base.<\/li>\n<\/ul>\n<h2 class=\"p3\"><span class=\"ez-toc-section\" id=\"Performance_Max_Campaigns\"><\/span><b>Performance Max Campaigns<\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"ul1\">\n<li class=\"li4\">Provide strong creative assets: at least 5 headlines, 5 descriptions, 5 images, 1 video, logo, and final URL.<\/li>\n<li class=\"li4\">Use audience signals (custom segments, your data) to guide the algorithm &#8211; don&#8217;t leave it blank.<\/li>\n<li class=\"li4\">Monitor asset group performance &#8211; replace underperforming creative regularly.<\/li>\n<li class=\"li4\">Check the insights tab for search themes, audience segments, and placement data.<\/li>\n<li class=\"li2\">Run Performance Max alongside standard Search campaigns for brand terms to maintain control.<\/li>\n<\/ul>\n<h2 class=\"p3\"><span class=\"ez-toc-section\" id=\"Google_Shopping_Optimization\"><\/span><b>Google Shopping Optimization<\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"ul1\">\n<li class=\"li4\">Optimise product titles with primary keywords, brand, colour, size, and material.<\/li>\n<li class=\"li4\">Use high-quality product images with clean white backgrounds.<\/li>\n<li class=\"li4\">Keep product feed accurate: correct pricing, availability, GTINs, and shipping information.<\/li>\n<li class=\"li4\">Add custom labels to segment products by margin, best-seller status, or seasonal relevance.<\/li>\n<li class=\"li2\">Use negative keywords to block irrelevant search queries from triggering your Shopping ads.<\/li>\n<\/ul>\n<h2 class=\"p5\"><span class=\"ez-toc-section\" id=\"Weekly_and_Monthly_Optimization_Routine\"><\/span><b>Weekly and Monthly Optimization Routine<\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"p6\"><span class=\"ez-toc-section\" id=\"Weekly\"><\/span><b>Weekly<\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"ul1\">\n<li class=\"li4\">Review search terms report and add negative keywords.<\/li>\n<li class=\"li4\">Check budget pacing &#8211; are campaigns running out of budget too early?<\/li>\n<li class=\"li4\">Monitor conversion tracking for any drops or anomalies.<\/li>\n<li class=\"li2\">Review top-performing and worst-performing ads.<\/li>\n<\/ul>\n<h3 class=\"p6\"><span class=\"ez-toc-section\" id=\"Monthly\"><\/span><b>Monthly<\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"ul1\">\n<li class=\"li4\">Full keyword performance review &#8211; pause underperformers, add new opportunities.<\/li>\n<li class=\"li4\">A\/B test new ad copy variations.<\/li>\n<li class=\"li4\">Review audience performance and adjust bid modifiers.<\/li>\n<li class=\"li4\">Analyse Quality Score trends and take action on low scorers.<\/li>\n<li class=\"li4\">Review landing page performance (bounce rate, conversion rate, load speed).<\/li>\n<li class=\"li2\">Check competitor activity using Auction Insights report.<\/li>\n<\/ul>\n<h3 class=\"p6\"><span class=\"ez-toc-section\" id=\"Quarterly\"><\/span><b>Quarterly<\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"ul1\">\n<li class=\"li4\">Full account structure review &#8211; restructure underperforming campaigns.<\/li>\n<li class=\"li4\">Review bidding strategy effectiveness.<\/li>\n<li class=\"li4\">Refresh ad creative and landing pages.<\/li>\n<li class=\"li4\">Update negative keyword lists comprehensively.<\/li>\n<li class=\"li2\">Align Google Ads strategy with broader digital marketing goals.<\/li>\n<\/ul>\n<h3 class=\"p3\"><span class=\"ez-toc-section\" id=\"Common_Google_Ads_Mistakes\"><\/span><b>Common Google Ads Mistakes<\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"ul1\">\n<li class=\"li4\">Not using negative keywords &#8211; you&#8217;re paying for irrelevant clicks.<\/li>\n<li class=\"li4\">Sending all traffic to the homepage instead of dedicated landing pages.<\/li>\n<li class=\"li4\">Using broad match keywords without smart bidding &#8211; a recipe for wasted spend.<\/li>\n<li class=\"li4\">Not tracking conversions properly &#8211; you can&#8217;t optimise what you can&#8217;t measure.<\/li>\n<li class=\"li4\">Changing too many things at once &#8211; isolate variables so you know what actually improved results.<\/li>\n<li class=\"li4\">Ignoring mobile performance &#8211; mobile traffic often converts differently than desktop.<\/li>\n<li class=\"li4\">Setting and forgetting &#8211; Google Ads requires ongoing optimization, not a one-time setup.<\/li>\n<li class=\"li2\">Chasing vanity metrics (impressions, clicks) instead of business outcomes (conversions, revenue, ROAS).<\/li>\n<\/ul>\n<h2 class=\"p3\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><b>Final Thoughts<\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p4\">Google Ads optimization is never &#8216;done&#8217; &#8211; it&#8217;s a continuous process of testing, learning, and refining. Use this checklist as your recurring audit framework, and you&#8217;ll consistently improve your ROAS over time.<\/p>\n<p class=\"p7\"><span class=\"s3\">Want expert <a href=\"https:\/\/mediaplusdigital.co\/au\/google-ads-service\/\"><span class=\"s2\">Google Ads management<\/span><\/a>? <a href=\"https:\/\/mediaplusdigital.co\/au\/contact-us\"><span class=\"s2\">Get in touch with MediaPlus Digital Australia<\/span><\/a> for a free Google Ads audit and consultation.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Running Google Ads without a systematic optimization routine is like driving with your eyes closed &#8211; you might get somewhere, but you&#8217;ll waste a lot of fuel along the way. This checklist covers everything you need to audit and optimize, organized by priority. Account Structure Organise campaigns by business goal (lead gen, ecommerce, brand awareness) [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":6704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[32,34],"tags":[],"class_list":["post-6701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-digital-marketing"],"_links":{"self":[{"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/posts\/6701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/comments?post=6701"}],"version-history":[{"count":0,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/posts\/6701\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/media\/6704"}],"wp:attachment":[{"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/media?parent=6701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/categories?post=6701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/tags?post=6701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}