{"id":6694,"date":"2026-04-24T21:36:30","date_gmt":"2026-04-24T11:36:30","guid":{"rendered":"https:\/\/mediaplusdigital.co\/au\/?p=6694"},"modified":"2026-04-24T21:40:21","modified_gmt":"2026-04-24T11:40:21","slug":"how-to-increase-brand-awareness","status":"publish","type":"post","link":"https:\/\/mediaplusdigital.co\/au\/how-to-increase-brand-awareness\/","title":{"rendered":"How to Increase Brand Awareness: 12 Strategies That Actually Work"},"content":{"rendered":"<p class=\"p2\">Brand awareness is the foundation of every marketing funnel. Before anyone can consider your product, visit your website, or make a purchase, they need to know you exist. Yet many businesses skip straight to conversion-focused tactics without building the awareness that makes those tactics effective.<\/p>\n<p class=\"p3\">This guide covers 12 proven strategies to increase brand awareness &#8211; from <a href=\"https:\/\/mediaplusdigital.co\/au\/social-media-ads-sma\/\"><span class=\"s2\">social media advertising<\/span><\/a> to SEO, content marketing, and beyond.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/div>\n<label for=\"ez-toc-cssicon-toggle-item-6ac0ac4b661cb\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac0ac4b661cb\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mediaplusdigital.co\/au\/how-to-increase-brand-awareness\/#What_Is_Brand_Awareness\" >What Is Brand Awareness?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mediaplusdigital.co\/au\/how-to-increase-brand-awareness\/#1_Invest_in_Social_Media_Advertising\" >1. Invest in Social Media Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mediaplusdigital.co\/au\/how-to-increase-brand-awareness\/#2_Build_a_Consistent_Content_Strategy\" >2. Build a Consistent Content Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mediaplusdigital.co\/au\/how-to-increase-brand-awareness\/#3_Leverage_SEO_for_Organic_Visibility\" >3. Leverage SEO for Organic Visibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mediaplusdigital.co\/au\/how-to-increase-brand-awareness\/#4_Use_Influencer_and_Creator_Partnerships\" >4. Use Influencer and Creator Partnerships<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mediaplusdigital.co\/au\/how-to-increase-brand-awareness\/#5_Run_Google_Display_and_YouTube_Ads\" >5. Run Google Display and YouTube Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/mediaplusdigital.co\/au\/how-to-increase-brand-awareness\/#6_Develop_a_Strong_Visual_Identity\" >6. Develop a Strong Visual Identity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/mediaplusdigital.co\/au\/how-to-increase-brand-awareness\/#7_Create_Shareable_Content\" >7. Create Shareable Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/mediaplusdigital.co\/au\/how-to-increase-brand-awareness\/#8_Pursue_Strategic_Partnerships_and_Collaborations\" >8. Pursue Strategic Partnerships and Collaborations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/mediaplusdigital.co\/au\/how-to-increase-brand-awareness\/#9_Use_PR_and_Media_Coverage\" >9. Use PR and Media Coverage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/mediaplusdigital.co\/au\/how-to-increase-brand-awareness\/#10_Build_Community\" >10. Build Community<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/mediaplusdigital.co\/au\/how-to-increase-brand-awareness\/#11_Launch_a_Referral_Program\" >11. Launch a Referral Program<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/mediaplusdigital.co\/au\/how-to-increase-brand-awareness\/#12_Invest_in_Branded_Search_and_PPC\" >12. Invest in Branded Search and PPC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/mediaplusdigital.co\/au\/how-to-increase-brand-awareness\/#How_to_Measure_Brand_Awareness\" >How to Measure Brand Awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/mediaplusdigital.co\/au\/how-to-increase-brand-awareness\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"p4\"><span class=\"ez-toc-section\" id=\"What_Is_Brand_Awareness\"><\/span><b>What Is Brand Awareness?<\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p2\">Brand awareness measures how well your target audience recognises and recalls your brand. It exists on a spectrum: at one end is brand recognition (they recognise your logo or name when they see it), and at the other is top-of-mind awareness (your brand is the first one they think of in your category).<\/p>\n<p class=\"p3\">In the context of the <a href=\"https:\/\/mediaplusdigital.co\/au\/tof-mof-bof\/\"><span class=\"s2\">marketing funnel<\/span><\/a>, brand awareness sits at the very top. Without it, the rest of the funnel has nothing to work with.<\/p>\n<h2 class=\"p4\"><span class=\"ez-toc-section\" id=\"1_Invest_in_Social_Media_Advertising\"><\/span><b>1. Invest in Social Media Advertising<\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p3\"><span class=\"s2\"><a href=\"https:\/\/mediaplusdigital.co\/au\/social-media-ads-sma\/facebook-ads\/\">Facebook and Instagram ads<\/a><\/span> and <a href=\"https:\/\/mediaplusdigital.co\/au\/social-media-ads-sma\/tiktok-ads\/\"><span class=\"s2\">TikTok ads<\/span><\/a> offer unmatched reach for brand awareness campaigns. Use video ads (15-30 seconds) optimised for reach or video views rather than conversions. Retarget video viewers with more detailed messaging to move them down the funnel.<\/p>\n<h2 class=\"p4\"><span class=\"ez-toc-section\" id=\"2_Build_a_Consistent_Content_Strategy\"><\/span><b>2. Build a Consistent Content Strategy<\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p3\">Publishing valuable, consistent content positions your brand as an authority. Blog posts, videos, podcasts, and infographics that solve your audience&#8217;s problems create touchpoints that build familiarity over time. Consistency is key &#8211; sporadic posting doesn&#8217;t build recognition.<\/p>\n<h2 class=\"p4\"><span class=\"ez-toc-section\" id=\"3_Leverage_SEO_for_Organic_Visibility\"><\/span><b>3. Leverage SEO for Organic Visibility<\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p3\">Ranking on page one of Google for your target keywords puts your brand in front of people actively searching for what you offer. <a href=\"https:\/\/mediaplusdigital.co\/au\/search-engine-optimization-seo\/local-seo\/\"><span class=\"s2\">Local SEO<\/span><\/a> is particularly powerful for Australian businesses serving specific geographic areas.<\/p>\n<h2 class=\"p4\"><span class=\"ez-toc-section\" id=\"4_Use_Influencer_and_Creator_Partnerships\"><\/span><b>4. Use Influencer and Creator Partnerships<\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p3\">Partner with influencers whose audience aligns with yours. Micro-influencers (10,000-100,000 followers) often deliver better engagement rates and more authentic promotion than mega-influencers. Focus on genuine partnerships rather than one-off sponsored posts.<\/p>\n<h2 class=\"p4\"><span class=\"ez-toc-section\" id=\"5_Run_Google_Display_and_YouTube_Ads\"><\/span><b>5. Run Google Display and YouTube Ads<\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p3\"><span class=\"s2\"><a href=\"https:\/\/mediaplusdigital.co\/au\/google-ads-service\/google-display-ads\/\">Google Display Ads<\/a><\/span> reach users across millions of websites, while <a href=\"https:\/\/mediaplusdigital.co\/au\/google-ads-service\/google-youtube-ads\/\"><span class=\"s2\">YouTube Ads<\/span><\/a> capture attention with video on the world&#8217;s second-largest search engine. Both are excellent for top-of-funnel awareness campaigns when conversion-focused search ads aren&#8217;t appropriate.<\/p>\n<h2 class=\"p4\"><span class=\"ez-toc-section\" id=\"6_Develop_a_Strong_Visual_Identity\"><\/span><b>6. Develop a Strong Visual Identity<\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p3\">Consistent branding across every touchpoint &#8211; website, social media, email, packaging, ads &#8211; makes your brand instantly recognisable. Use the same colours, typography, logo placement, and tone of voice everywhere. Inconsistency dilutes recognition.<\/p>\n<h2 class=\"p4\"><span class=\"ez-toc-section\" id=\"7_Create_Shareable_Content\"><\/span><b>7. Create Shareable Content<\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p3\">Content that gets shared extends your reach beyond your own audience. Original research, industry reports, interactive tools, memes, and strong opinion pieces tend to generate the most shares. Design content specifically for shareability &#8211; clear value, easy to consume, visually appealing.<\/p>\n<h2 class=\"p4\"><span class=\"ez-toc-section\" id=\"8_Pursue_Strategic_Partnerships_and_Collaborations\"><\/span><b>8. Pursue Strategic Partnerships and Collaborations<\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p3\">Co-marketing with complementary brands exposes you to their audience. Joint webinars, co-authored content, bundled offers, and cross-promotions can double your reach without doubling your budget.<\/p>\n<h2 class=\"p4\"><span class=\"ez-toc-section\" id=\"9_Use_PR_and_Media_Coverage\"><\/span><b>9. Use PR and Media Coverage<\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p3\">Earned media &#8211; press mentions, industry publications, podcast appearances &#8211; builds credibility and reaches audiences who might never see your ads. Develop a PR strategy around newsworthy company milestones, original data, and expert commentary on industry trends.<\/p>\n<h2 class=\"p4\"><span class=\"ez-toc-section\" id=\"10_Build_Community\"><\/span><b>10. Build Community<\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p3\">Brands with engaged communities have built-in amplification. Create value-driven communities around your brand &#8211; Facebook groups, Slack communities, forums, or events. The community becomes an ongoing source of awareness, advocacy, and user-generated content.<\/p>\n<h2 class=\"p4\"><span class=\"ez-toc-section\" id=\"11_Launch_a_Referral_Program\"><\/span><b>11. Launch a Referral Program<\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p3\">Your existing customers are your best awareness channel. A structured referral program incentivises them to spread the word. Offer rewards that matter to your audience &#8211; discounts, exclusive access, or credits. Dropbox grew 3,900% in 15 months through referral marketing.<\/p>\n<h2 class=\"p4\"><span class=\"ez-toc-section\" id=\"12_Invest_in_Branded_Search_and_PPC\"><\/span><b>12. Invest in Branded Search and PPC<\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p3\">Even for brand awareness, <a href=\"https:\/\/mediaplusdigital.co\/au\/pay-per-click-advertising-ppc\"><span class=\"s2\">PPC advertising<\/span><\/a> plays a role. Branded search campaigns protect your brand name from competitors, while broad-match campaigns for industry terms put your brand in front of new audiences actively researching your category.<\/p>\n<h2 class=\"p4\"><span class=\"ez-toc-section\" id=\"How_to_Measure_Brand_Awareness\"><\/span><b>How to Measure Brand Awareness<\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"ul1\">\n<li class=\"li2\"><b>Branded search volume &#8211; <\/b>Track how many people search for your brand name over time using Google Trends or Google Search Console.<\/li>\n<li class=\"li2\"><b>Direct traffic &#8211; <\/b>Users who type your URL directly know your brand. Monitor direct traffic trends in Google Analytics.<\/li>\n<li class=\"li2\"><b>Social mentions and share of voice &#8211; <\/b>Tools like Brandwatch, Mention, or Sprout Social track how often your brand is mentioned online.<\/li>\n<li class=\"li2\"><b>Brand surveys &#8211; <\/b>Periodic surveys measuring unaided and aided brand recall give the most accurate picture.<\/li>\n<li class=\"li3\"><b>Engagement metrics &#8211; <\/b>Social media followers, engagement rates, email list growth, and website return visitor rates all indicate growing awareness.<\/li>\n<\/ul>\n<h2 class=\"p4\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><b>Final Thoughts<\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p2\">Brand awareness is a long game, but it compounds. Every impression, every piece of content, and every positive customer experience adds to your brand&#8217;s mental availability. Build awareness consistently, and your <a href=\"https:\/\/mediaplusdigital.co\/au\/digital-marketing-service\/\"><span class=\"s2\">digital marketing<\/span><\/a> efforts across every channel become more effective.<\/p>\n<p class=\"p2\">Want a brand awareness strategy built for your business? <a href=\"https:\/\/mediaplusdigital.co\/au\/contact-us\"><span class=\"s2\">Get in touch with MediaPlus Digital Australia<\/span><\/a> for a free consultation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand awareness is the foundation of every marketing funnel. Before anyone can consider your product, visit your website, or make a purchase, they need to know you exist. Yet many businesses skip straight to conversion-focused tactics without building the awareness that makes those tactics effective. This guide covers 12 proven strategies to increase brand awareness [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":6697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-6694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"_links":{"self":[{"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/posts\/6694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/comments?post=6694"}],"version-history":[{"count":0,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/posts\/6694\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/media\/6697"}],"wp:attachment":[{"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/media?parent=6694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/categories?post=6694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/tags?post=6694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}