{"id":6416,"date":"2026-02-26T20:32:44","date_gmt":"2026-02-26T09:32:44","guid":{"rendered":"https:\/\/mediaplusdigital.co\/au\/?p=6416"},"modified":"2026-08-03T14:33:56","modified_gmt":"2026-08-03T04:33:56","slug":"types-of-google-ads","status":"publish","type":"post","link":"https:\/\/mediaplusdigital.co\/au\/types-of-google-ads\/","title":{"rendered":"Types of Google Ads: Complete Guide to All Campaign Types in 2026"},"content":{"rendered":"<div class=\"flex flex-col text-sm pb-25\">\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-697c32aa-cc00-8329-b487-b7890b797536-22\" data-testid=\"conversation-turn-218\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"5ced4321-aa57-45ed-afe7-c0018a96d7c5\" data-message-model-slug=\"gpt-5-2\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">Google Ads is no longer just about search ads.Today, businesses can advertise across Search, YouTube, Display networks, Shopping results, Maps, Gmail, and even Google Discover. The platform offers multiple campaign types, each designed for specific goals like lead generation, ecommerce sales, brand awareness, or app downloads.Understanding the different types of Google Ads is essential if you want to allocate budget effectively and avoid wasting spend.This guide breaks down the main <a href=\"https:\/\/mediaplusdigital.co\/au\/types-of-google-ads\/\">Google Ads campaign types<\/a>, how they work, and when to use each one.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/div>\n<label for=\"ez-toc-cssicon-toggle-item-6ac09f12b966c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac09f12b966c\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mediaplusdigital.co\/au\/types-of-google-ads\/#How_Many_Types_of_Google_Ads_Are_There\" >How Many Types of Google Ads Are There?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mediaplusdigital.co\/au\/types-of-google-ads\/#1_Google_Search_Ads\" >1. Google Search Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mediaplusdigital.co\/au\/types-of-google-ads\/#2_Google_Display_Ads\" >2. Google Display Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mediaplusdigital.co\/au\/types-of-google-ads\/#3_Google_Video_Ads_YouTube_Ads\" >3. Google Video Ads (YouTube Ads)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mediaplusdigital.co\/au\/types-of-google-ads\/#4_Google_Shopping_Ads\" >4. Google Shopping Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mediaplusdigital.co\/au\/types-of-google-ads\/#5_Performance_Max_PMax\" >5. Performance Max (PMax)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/mediaplusdigital.co\/au\/types-of-google-ads\/#6_Google_App_Campaigns\" >6. Google App Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/mediaplusdigital.co\/au\/types-of-google-ads\/#7_Demand_Gen_Campaigns_Formerly_Discovery\" >7. Demand Gen Campaigns (Formerly Discovery)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/mediaplusdigital.co\/au\/types-of-google-ads\/#8_Google_Local_Services_Ads_LSAs\" >8. Google Local Services Ads (LSAs)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/mediaplusdigital.co\/au\/types-of-google-ads\/#Which_Type_of_Google_Ads_Should_You_Use\" >Which Type of Google Ads Should You Use?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/mediaplusdigital.co\/au\/types-of-google-ads\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"692\" data-end=\"733\"><span class=\"ez-toc-section\" id=\"How_Many_Types_of_Google_Ads_Are_There\"><\/span>How Many Types of Google Ads Are There?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In 2026, there are 8 core Google Ads campaign types commonly used by businesses:<\/p>\n<ol data-start=\"817\" data-end=\"993\">\n<li data-start=\"817\" data-end=\"832\">Search Ads<\/li>\n<li data-start=\"833\" data-end=\"849\">Display Ads<\/li>\n<li data-start=\"850\" data-end=\"874\">Video Ads (YouTube)<\/li>\n<li data-start=\"875\" data-end=\"892\">Shopping Ads<\/li>\n<li data-start=\"893\" data-end=\"913\">Performance Max<\/li>\n<li data-start=\"914\" data-end=\"932\">App Campaigns<\/li>\n<li data-start=\"933\" data-end=\"969\">Demand Gen (formerly Discovery)<\/li>\n<li data-start=\"970\" data-end=\"993\">Local Services Ads<\/li>\n<\/ol>\n<p>Each serves a different purpose in a full-funnel advertising strategy.<\/p>\n<h3 data-start=\"1072\" data-end=\"1094\"><span class=\"ez-toc-section\" id=\"1_Google_Search_Ads\"><\/span>1. Google Search Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Search ads are text-based ads that appear at the top of Google search results when users search for specific keywords.You bid on keywords. When someone searches for those terms, your ad enters an auction. If your bid and quality score are strong enough, your ad appears above organic results.<strong>Best For<\/strong><\/p>\n<ul data-start=\"1444\" data-end=\"1574\">\n<li data-start=\"1444\" data-end=\"1463\">Lead generation<\/li>\n<li data-start=\"1464\" data-end=\"1487\">High-intent traffic<\/li>\n<li data-start=\"1488\" data-end=\"1516\">Service-based businesses<\/li>\n<li data-start=\"1517\" data-end=\"1534\">B2B companies<\/li>\n<li data-start=\"1535\" data-end=\"1574\">Ecommerce with strong search demand<\/li>\n<\/ul>\n<p><strong>Types of Search Ads<\/strong><\/p>\n<ul data-start=\"1601\" data-end=\"1662\">\n<li data-start=\"1601\" data-end=\"1626\">Responsive Search Ads<\/li>\n<li data-start=\"1627\" data-end=\"1649\">Dynamic Search Ads<\/li>\n<li data-start=\"1650\" data-end=\"1662\">Call Ads<\/li>\n<\/ul>\n<p><strong>Pros<\/strong><\/p>\n<ul data-start=\"1674\" data-end=\"1744\">\n<li data-start=\"1674\" data-end=\"1700\">High commercial intent<\/li>\n<li data-start=\"1701\" data-end=\"1719\">Measurable ROI<\/li>\n<li data-start=\"1720\" data-end=\"1744\">Immediate visibility<\/li>\n<\/ul>\n<p><strong>Cons<\/strong><\/p>\n<ul data-start=\"1756\" data-end=\"1825\">\n<li data-start=\"1756\" data-end=\"1797\">Competitive CPC in certain industries<\/li>\n<li data-start=\"1798\" data-end=\"1825\">Limited visual branding<\/li>\n<\/ul>\n<p>Search ads remain the most direct form of paid traffic acquisition.<\/p>\n<h3 data-start=\"1901\" data-end=\"1924\"><span class=\"ez-toc-section\" id=\"2_Google_Display_Ads\"><\/span>2. Google Display Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Visual banner ads shown across millions of websites within the Google Display Network.<\/p>\n<p data-start=\"2033\" data-end=\"2050\"><strong>How They Work<\/strong><\/p>\n<p>Instead of targeting keywords, you target audiences, interests, placements, or topics.<\/p>\n<p data-start=\"2140\" data-end=\"2152\"><strong>Best For<\/strong><\/p>\n<ul data-start=\"2154\" data-end=\"2229\">\n<li data-start=\"2154\" data-end=\"2173\">Brand awareness<\/li>\n<li data-start=\"2174\" data-end=\"2199\">Retargeting campaigns<\/li>\n<li data-start=\"2200\" data-end=\"2229\">Visual brand storytelling<\/li>\n<\/ul>\n<p data-start=\"2231\" data-end=\"2240\"><strong>Types<\/strong><\/p>\n<ul data-start=\"2242\" data-end=\"2291\">\n<li data-start=\"2242\" data-end=\"2268\">Responsive Display Ads<\/li>\n<li data-start=\"2269\" data-end=\"2291\">Uploaded Image Ads<\/li>\n<\/ul>\n<p data-start=\"2293\" data-end=\"2301\"><strong>Pros<\/strong><\/p>\n<ul data-start=\"2303\" data-end=\"2372\">\n<li data-start=\"2303\" data-end=\"2327\">Lower cost per click<\/li>\n<li data-start=\"2328\" data-end=\"2345\">Massive reach<\/li>\n<li data-start=\"2346\" data-end=\"2372\">Strong for remarketing<\/li>\n<\/ul>\n<p data-start=\"2374\" data-end=\"2382\"><strong>Cons<\/strong><\/p>\n<ul data-start=\"2384\" data-end=\"2467\">\n<li data-start=\"2384\" data-end=\"2431\">Lower click-through rate compared to Search<\/li>\n<li data-start=\"2432\" data-end=\"2467\">Requires strong creative assets<\/li>\n<\/ul>\n<p>Display ads are excellent for keeping your brand visible throughout the buying journey.<\/p>\n<h3 data-start=\"2563\" data-end=\"2598\"><span class=\"ez-toc-section\" id=\"3_Google_Video_Ads_YouTube_Ads\"><\/span>3. Google Video Ads (YouTube Ads)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Video ads shown before, during, or after YouTube videos and across video partner sites.<\/p>\n<p data-start=\"2708\" data-end=\"2719\"><strong>Formats<\/strong><\/p>\n<ul data-start=\"2721\" data-end=\"2830\">\n<li data-start=\"2721\" data-end=\"2748\">Skippable In-Stream Ads<\/li>\n<li data-start=\"2749\" data-end=\"2770\">Non-Skippable Ads<\/li>\n<li data-start=\"2771\" data-end=\"2797\">Bumper Ads (6 seconds)<\/li>\n<li data-start=\"2798\" data-end=\"2813\">In-Feed Ads<\/li>\n<li data-start=\"2814\" data-end=\"2830\">Masthead Ads<\/li>\n<\/ul>\n<p data-start=\"2832\" data-end=\"2844\"><strong>Best For<\/strong><\/p>\n<ul data-start=\"2846\" data-end=\"2944\">\n<li data-start=\"2846\" data-end=\"2868\">Brand storytelling<\/li>\n<li data-start=\"2869\" data-end=\"2895\">Product demonstrations<\/li>\n<li data-start=\"2896\" data-end=\"2919\">Awareness campaigns<\/li>\n<li data-start=\"2920\" data-end=\"2944\">High-impact launches<\/li>\n<\/ul>\n<p data-start=\"2946\" data-end=\"2954\"><strong>Pros<\/strong><\/p>\n<ul data-start=\"2956\" data-end=\"3023\">\n<li data-start=\"2956\" data-end=\"2975\">Engaging format<\/li>\n<li data-start=\"2976\" data-end=\"3000\">Emotional connection<\/li>\n<li data-start=\"3001\" data-end=\"3023\">Advanced targeting<\/li>\n<\/ul>\n<p data-start=\"3025\" data-end=\"3033\"><strong>Cons<\/strong><\/p>\n<ul data-start=\"3035\" data-end=\"3099\">\n<li data-start=\"3035\" data-end=\"3071\">Requires video production budget<\/li>\n<li data-start=\"3072\" data-end=\"3099\">Competitive environment<\/li>\n<\/ul>\n<p>Video ads are powerful for businesses that want to educate or emotionally engage audiences.<\/p>\n<h3 data-start=\"3199\" data-end=\"3223\"><span class=\"ez-toc-section\" id=\"4_Google_Shopping_Ads\"><\/span>4. Google Shopping Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Product-based ads that display product image, price, and store name directly in search results.<\/p>\n<p data-start=\"3341\" data-end=\"3358\">How They Work<\/p>\n<p>You upload a product feed to Google Merchant Center. Google uses this data to display your products for relevant searches.<\/p>\n<p data-start=\"3484\" data-end=\"3493\">Types<\/p>\n<ul data-start=\"3495\" data-end=\"3544\">\n<li data-start=\"3495\" data-end=\"3520\">Standard Shopping Ads<\/li>\n<li data-start=\"3521\" data-end=\"3544\">Local Inventory Ads<\/li>\n<\/ul>\n<p data-start=\"3546\" data-end=\"3558\">Best For<\/p>\n<ul data-start=\"3560\" data-end=\"3612\">\n<li data-start=\"3560\" data-end=\"3580\">Ecommerce brands<\/li>\n<li data-start=\"3581\" data-end=\"3594\">Retailers<\/li>\n<li data-start=\"3595\" data-end=\"3612\">Online stores<\/li>\n<\/ul>\n<p data-start=\"3614\" data-end=\"3622\">Pros<\/p>\n<ul data-start=\"3624\" data-end=\"3694\">\n<li data-start=\"3624\" data-end=\"3641\">Highly visual<\/li>\n<li data-start=\"3642\" data-end=\"3666\">High purchase intent<\/li>\n<li data-start=\"3667\" data-end=\"3694\">Strong conversion rates<\/li>\n<\/ul>\n<p data-start=\"3696\" data-end=\"3704\">Cons<\/p>\n<ul data-start=\"3706\" data-end=\"3784\">\n<li data-start=\"3706\" data-end=\"3744\">Requires product feed optimisation<\/li>\n<li data-start=\"3745\" data-end=\"3784\">Less control over keyword targeting<\/li>\n<\/ul>\n<p>Shopping ads are essential for online retailers.<\/p>\n<h3 data-start=\"3841\" data-end=\"3868\"><span class=\"ez-toc-section\" id=\"5_Performance_Max_PMax\"><\/span>5. Performance Max (PMax)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>An automated campaign type that runs across all Google inventory, including Search, Display, YouTube, Gmail, Discover, and Maps.<\/p>\n<p data-start=\"4016\" data-end=\"4032\"><strong>How It Works<\/strong><\/p>\n<p>You provide:<\/p>\n<ul data-start=\"4048\" data-end=\"4128\">\n<li data-start=\"4048\" data-end=\"4058\">Assets<\/li>\n<li data-start=\"4059\" data-end=\"4086\">Product feed (optional)<\/li>\n<li data-start=\"4087\" data-end=\"4107\">Audience signals<\/li>\n<li data-start=\"4108\" data-end=\"4128\">Conversion goals<\/li>\n<\/ul>\n<p>Google\u2019s AI determines where and how ads are shown.<\/p>\n<p data-start=\"4183\" data-end=\"4195\"><strong>Best For<\/strong><\/p>\n<ul data-start=\"4197\" data-end=\"4292\">\n<li data-start=\"4197\" data-end=\"4218\">Ecommerce scaling<\/li>\n<li data-start=\"4219\" data-end=\"4245\">Multi-channel coverage<\/li>\n<li data-start=\"4246\" data-end=\"4292\">Businesses with strong conversion tracking<\/li>\n<\/ul>\n<p data-start=\"4294\" data-end=\"4302\"><strong>Pros<\/strong><\/p>\n<ul data-start=\"4304\" data-end=\"4373\">\n<li data-start=\"4304\" data-end=\"4319\">Broad reach<\/li>\n<li data-start=\"4320\" data-end=\"4346\">AI-driven optimisation<\/li>\n<li data-start=\"4347\" data-end=\"4373\">Goal-focused campaigns<\/li>\n<\/ul>\n<p data-start=\"4375\" data-end=\"4383\"><strong>Cons<\/strong><\/p>\n<ul data-start=\"4385\" data-end=\"4447\">\n<li data-start=\"4385\" data-end=\"4411\">Limited manual control<\/li>\n<li data-start=\"4412\" data-end=\"4447\">Requires strong data and budget<\/li>\n<\/ul>\n<p>Performance Max works best for businesses that already understand their conversion goals.<\/p>\n<h3 data-start=\"4545\" data-end=\"4570\"><span class=\"ez-toc-section\" id=\"6_Google_App_Campaigns\"><\/span>6. Google App Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ads designed to drive app installs or engagement.<\/p>\n<p data-start=\"4642\" data-end=\"4656\"><strong>Placements<\/strong><\/p>\n<ul data-start=\"4658\" data-end=\"4723\">\n<li data-start=\"4658\" data-end=\"4675\">Google Search<\/li>\n<li data-start=\"4676\" data-end=\"4691\">Google Play<\/li>\n<li data-start=\"4692\" data-end=\"4703\">YouTube<\/li>\n<li data-start=\"4704\" data-end=\"4723\">Display Network<\/li>\n<\/ul>\n<p data-start=\"4725\" data-end=\"4737\"><strong>Best For<\/strong><\/p>\n<ul data-start=\"4739\" data-end=\"4792\">\n<li data-start=\"4739\" data-end=\"4764\">Mobile app businesses<\/li>\n<li data-start=\"4765\" data-end=\"4792\">SaaS products with apps<\/li>\n<\/ul>\n<p>These campaigns are fully automated and rely heavily on machine learning.<\/p>\n<h3 data-start=\"4874\" data-end=\"4920\"><span class=\"ez-toc-section\" id=\"7_Demand_Gen_Campaigns_Formerly_Discovery\"><\/span>7. Demand Gen Campaigns (Formerly Discovery)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4922\" data-end=\"4939\"><strong>What They Are<\/strong><\/p>\n<p>Visual, feed-based ads shown on:<\/p>\n<ul data-start=\"4975\" data-end=\"5026\">\n<li data-start=\"4975\" data-end=\"4996\">YouTube Home feed<\/li>\n<li data-start=\"4997\" data-end=\"5006\">Gmail<\/li>\n<li data-start=\"5007\" data-end=\"5026\">Google Discover<\/li>\n<\/ul>\n<p data-start=\"5028\" data-end=\"5040\"><strong>Best For<\/strong><\/p>\n<ul data-start=\"5042\" data-end=\"5118\">\n<li data-start=\"5042\" data-end=\"5061\">Brand discovery<\/li>\n<li data-start=\"5062\" data-end=\"5086\">Mid-funnel marketing<\/li>\n<li data-start=\"5087\" data-end=\"5118\">Visually appealing products<\/li>\n<\/ul>\n<p>These campaigns focus on audience targeting rather than keyword targeting.<\/p>\n<h3 data-start=\"5201\" data-end=\"5238\"><span class=\"ez-toc-section\" id=\"8_Google_Local_Services_Ads_LSAs\"><\/span>8. Google Local Services Ads (LSAs)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pay-per-lead ads that appear at the very top of search results for service-based businesses.<\/p>\n<p data-start=\"5353\" data-end=\"5365\"><strong>Best For<\/strong><\/p>\n<ul data-start=\"5367\" data-end=\"5447\">\n<li data-start=\"5367\" data-end=\"5379\">Plumbers<\/li>\n<li data-start=\"5380\" data-end=\"5396\">Electricians<\/li>\n<li data-start=\"5397\" data-end=\"5419\">Real estate agents<\/li>\n<li data-start=\"5420\" data-end=\"5431\">Lawyers<\/li>\n<li data-start=\"5432\" data-end=\"5447\">Accountants<\/li>\n<\/ul>\n<p data-start=\"5449\" data-end=\"5461\"><strong>Benefits<\/strong><\/p>\n<ul data-start=\"5463\" data-end=\"5528\">\n<li data-start=\"5463\" data-end=\"5479\">Pay per lead<\/li>\n<li data-start=\"5480\" data-end=\"5506\">Google Guarantee badge<\/li>\n<li data-start=\"5507\" data-end=\"5528\">High trust factor<\/li>\n<\/ul>\n<p>LSAs are separate from standard Google Ads accounts but extremely effective for local service providers.<\/p>\n<h3 data-start=\"5641\" data-end=\"5683\"><span class=\"ez-toc-section\" id=\"Which_Type_of_Google_Ads_Should_You_Use\"><\/span>Which Type of Google Ads Should You Use?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The right campaign mix depends on your business goal.If your goal is immediate leads:<\/p><\/div>\n<ul>\n<li class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">Search Ads + Local Services AdsIf your goal is ecommerce sales:<\/li>\n<li class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">Shopping Ads + Performance MaxIf your goal is brand awareness:<\/li>\n<li class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">Video Ads + Display AdsIf your goal is retargeting:<\/li>\n<li class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">Display + Demand GenMost successful advertisers combine multiple campaign types into one structured strategy.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Ads is no longer a single-channel advertising tool.It is a multi-network ecosystem designed to support every stage of the buyer journey.The key is not running every type of Google ad.<br data-start=\"6304\" data-end=\"6307\" \/>It is selecting the right combination based on your:<\/p>\n<ul data-start=\"6361\" data-end=\"6441\">\n<li data-start=\"6361\" data-end=\"6371\">Budget<\/li>\n<li data-start=\"6372\" data-end=\"6384\">Industry<\/li>\n<li data-start=\"6385\" data-end=\"6400\">Sales cycle<\/li>\n<li data-start=\"6401\" data-end=\"6421\">Conversion goals<\/li>\n<li data-start=\"6422\" data-end=\"6441\">Target audience<\/li>\n<\/ul>\n<p>For businesses that want structured growth, Google Ads works best when aligned with:<\/p>\n<ul data-start=\"6529\" data-end=\"6651\">\n<li data-start=\"6529\" data-end=\"6562\">High-converting landing pages<\/li>\n<li data-start=\"6563\" data-end=\"6588\">Proper tracking setup<\/li>\n<li data-start=\"6589\" data-end=\"6621\">Conversion rate optimisation<\/li>\n<li data-start=\"6622\" data-end=\"6651\">Clear performance metrics<\/li>\n<\/ul>\n<p>A well-managed <a href=\"https:\/\/mediaplusdigital.co\/au\/google-ads-service\/\"><strong data-start=\"6668\" data-end=\"6690\">Google Ads service<\/strong><\/a> ensures campaigns are strategically structured, optimised for ROI, and continuously improved.For businesses looking to scale faster, integrating <a href=\"https:\/\/mediaplusdigital.co\/au\/performance-marketing\/\"><strong data-start=\"6838\" data-end=\"6863\">Performance Marketing<\/strong><\/a> and advanced <a href=\"https:\/\/mediaplusdigital.co\/au\/pay-per-click-advertising-ppc\/\"><strong data-start=\"6877\" data-end=\"6911\">Pay-Per-Click (PPC) management<\/strong><\/a> helps unify paid traffic across Search, Display, YouTube, and remarketing channels.Google Ads is powerful.Strategy determines whether it becomes profitable.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads is no longer just about search ads.Today, businesses can advertise across Search, YouTube, Display networks, Shopping results, Maps, Gmail, and even Google Discover. The platform offers multiple campaign types, each designed for specific goals like lead generation, ecommerce sales, brand awareness, or app downloads.Understanding the different types of Google Ads is essential if [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":6417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-6416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"_links":{"self":[{"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/posts\/6416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/comments?post=6416"}],"version-history":[{"count":0,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/posts\/6416\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/media\/6417"}],"wp:attachment":[{"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/media?parent=6416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/categories?post=6416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/tags?post=6416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}