{"id":6361,"date":"2026-02-23T19:58:43","date_gmt":"2026-02-23T08:58:43","guid":{"rendered":"https:\/\/mediaplusdigital.co\/au\/?p=6361"},"modified":"2026-02-23T19:58:43","modified_gmt":"2026-02-23T08:58:43","slug":"what-is-sem","status":"publish","type":"post","link":"https:\/\/mediaplusdigital.co\/au\/what-is-sem\/","title":{"rendered":"What Is SEM? Definition, How It Works, Strategy and Key Differences"},"content":{"rendered":"

Search engine marketing, commonly known as SEM, is a digital marketing strategy used to increase a website\u2019s visibility in search engine results pages through paid advertising.<\/p>\n

While the term once included both organic search engine optimization and paid tactics, SEM today refers almost exclusively to paid search advertising, often called PPC or pay-per-click marketing.<\/p>\n

If you have ever searched for a product on Google and clicked on one of the sponsored results at the top of the page, you have interacted with SEM<\/a>.<\/p>\n

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