{"id":6340,"date":"2026-02-20T15:20:05","date_gmt":"2026-02-20T04:20:05","guid":{"rendered":"https:\/\/mediaplusdigital.co\/au\/?p=6340"},"modified":"2026-02-25T15:26:49","modified_gmt":"2026-02-25T04:26:49","slug":"what-is-on-page-seo","status":"publish","type":"post","link":"https:\/\/mediaplusdigital.co\/au\/what-is-on-page-seo\/","title":{"rendered":"What Is On-Page SEO? A Complete Guide for 2026"},"content":{"rendered":"<div class=\"flex flex-col text-sm pb-25\">\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-697c32aa-cc00-8329-b487-b7890b797536-1\" data-testid=\"conversation-turn-170\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"b0e20ec9-be47-462c-a7db-e4a1749b3760\" data-message-model-slug=\"gpt-5-2\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<p data-start=\"50\" data-end=\"129\">If off-page SEO builds your reputation, <a href=\"https:\/\/mediaplusdigital.co\/au\/what-is-on-page-seo\/\"><strong data-start=\"90\" data-end=\"105\">on-page SEO<\/strong><\/a> builds your foundation.<\/p>\n<p data-start=\"131\" data-end=\"208\">Before search engines can rank your website, they need to clearly understand:<\/p>\n<ul data-start=\"210\" data-end=\"376\">\n<li data-start=\"210\" data-end=\"237\">\n<p data-start=\"212\" data-end=\"237\">What your page is about<\/p>\n<\/li>\n<li data-start=\"238\" data-end=\"273\">\n<p data-start=\"240\" data-end=\"273\">Which search queries it answers<\/p>\n<\/li>\n<li data-start=\"274\" data-end=\"310\">\n<p data-start=\"276\" data-end=\"310\">Whether it satisfies user intent<\/p>\n<\/li>\n<li data-start=\"311\" data-end=\"376\">\n<p data-start=\"313\" data-end=\"376\">Whether the experience is strong enough to deserve visibility<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"378\" data-end=\"428\">That\u2019s exactly what on-page SEO is designed to do.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/div>\n<label for=\"ez-toc-cssicon-toggle-item-6ac0974377996\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac0974377996\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mediaplusdigital.co\/au\/what-is-on-page-seo\/#What_Is_On-Page_SEO\" >What Is On-Page SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mediaplusdigital.co\/au\/what-is-on-page-seo\/#Why_On-Page_SEO_Matters_in_2026\" >Why On-Page SEO Matters in 2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mediaplusdigital.co\/au\/what-is-on-page-seo\/#On-Page_SEO_vs_Off-Page_SEO\" >On-Page SEO vs Off-Page SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mediaplusdigital.co\/au\/what-is-on-page-seo\/#On-Page_SEO\" >On-Page SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mediaplusdigital.co\/au\/what-is-on-page-seo\/#Off-Page_SEO\" >Off-Page SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mediaplusdigital.co\/au\/what-is-on-page-seo\/#Core_Elements_of_On-Page_SEO\" >Core Elements of On-Page SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/mediaplusdigital.co\/au\/what-is-on-page-seo\/#1_High-Quality_Content\" >1. High-Quality Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/mediaplusdigital.co\/au\/what-is-on-page-seo\/#2_Strategic_Keyword_Placement\" >2. Strategic Keyword Placement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/mediaplusdigital.co\/au\/what-is-on-page-seo\/#3_Title_Tags\" >3. Title Tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/mediaplusdigital.co\/au\/what-is-on-page-seo\/#4_Meta_Descriptions\" >4. Meta Descriptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/mediaplusdigital.co\/au\/what-is-on-page-seo\/#5_Proper_Heading_Structure\" >5. Proper Heading Structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/mediaplusdigital.co\/au\/what-is-on-page-seo\/#6_Optimized_URLs\" >6. Optimized URLs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/mediaplusdigital.co\/au\/what-is-on-page-seo\/#7_Internal_Linking\" >7. Internal Linking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/mediaplusdigital.co\/au\/what-is-on-page-seo\/#8_External_Linking\" >8. External Linking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/mediaplusdigital.co\/au\/what-is-on-page-seo\/#9_Image_Optimization\" >9. Image Optimization<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/mediaplusdigital.co\/au\/what-is-on-page-seo\/#Advanced_On-Page_SEO_Techniques\" >Advanced On-Page SEO Techniques<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/mediaplusdigital.co\/au\/what-is-on-page-seo\/#Page_Speed_Optimization\" >Page Speed Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/mediaplusdigital.co\/au\/what-is-on-page-seo\/#Schema_Markup\" >Schema Markup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/mediaplusdigital.co\/au\/what-is-on-page-seo\/#AI_and_LLM_Optimization\" >AI and LLM Optimization<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/mediaplusdigital.co\/au\/what-is-on-page-seo\/#Measuring_On-Page_SEO_Success\" >Measuring On-Page SEO Success<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/mediaplusdigital.co\/au\/what-is-on-page-seo\/#Professional_Support_MediaPlus_Digital_Australia\" >Professional Support: MediaPlus Digital Australia<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/mediaplusdigital.co\/au\/what-is-on-page-seo\/#MediaPlus_Digital_Australia_%E2%80%93_SEO_Service\" >MediaPlus Digital Australia \u2013 SEO Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/mediaplusdigital.co\/au\/what-is-on-page-seo\/#MediaPlus_Digital_Australia_%E2%80%93_AI_SEO_Service\" >MediaPlus Digital Australia \u2013 AI SEO Service<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/mediaplusdigital.co\/au\/what-is-on-page-seo\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"435\" data-end=\"458\"><span class=\"ez-toc-section\" id=\"What_Is_On-Page_SEO\"><\/span>What Is On-Page SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"460\" data-end=\"615\"><strong data-start=\"460\" data-end=\"475\">On-page SEO<\/strong> is the practice of optimizing elements <em data-start=\"515\" data-end=\"532\">on your website<\/em> to improve rankings in search engines and visibility in AI-powered search results.<\/p>\n<p data-start=\"617\" data-end=\"636\">It focuses on both:<\/p>\n<ul data-start=\"638\" data-end=\"698\">\n<li data-start=\"638\" data-end=\"657\">\n<p data-start=\"640\" data-end=\"657\">Content quality<\/p>\n<\/li>\n<li data-start=\"658\" data-end=\"698\">\n<p data-start=\"660\" data-end=\"698\">HTML structure and technical signals<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"700\" data-end=\"812\">Unlike off-page SEO, which depends on external signals like backlinks, on-page SEO is fully within your control.<\/p>\n<h2 data-start=\"819\" data-end=\"853\"><span class=\"ez-toc-section\" id=\"Why_On-Page_SEO_Matters_in_2026\"><\/span>Why On-Page SEO Matters in 2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"855\" data-end=\"874\">Search has evolved.<\/p>\n<p data-start=\"876\" data-end=\"1063\">Traditional search engines now compete with AI-powered answer engines and generative search tools. But one thing remains constant: clear, structured, intent-matched content performs best.<\/p>\n<p data-start=\"1065\" data-end=\"1083\">On-page SEO helps:<\/p>\n<ul data-start=\"1085\" data-end=\"1276\">\n<li data-start=\"1085\" data-end=\"1125\">\n<p data-start=\"1087\" data-end=\"1125\">Search engines understand your topic<\/p>\n<\/li>\n<li data-start=\"1126\" data-end=\"1162\">\n<p data-start=\"1128\" data-end=\"1162\">AI systems extract clear answers<\/p>\n<\/li>\n<li data-start=\"1163\" data-end=\"1197\">\n<p data-start=\"1165\" data-end=\"1197\">Users find information quickly<\/p>\n<\/li>\n<li data-start=\"1198\" data-end=\"1229\">\n<p data-start=\"1200\" data-end=\"1229\">Increase click-through rate<\/p>\n<\/li>\n<li data-start=\"1230\" data-end=\"1252\">\n<p data-start=\"1232\" data-end=\"1252\">Reduce bounce rate<\/p>\n<\/li>\n<li data-start=\"1253\" data-end=\"1276\">\n<p data-start=\"1255\" data-end=\"1276\">Improve conversions<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1278\" data-end=\"1409\">Even elements that don\u2019t directly impact rankings, like meta descriptions, still influence visibility by improving user engagement.<\/p>\n<h2 data-start=\"1416\" data-end=\"1446\"><span class=\"ez-toc-section\" id=\"On-Page_SEO_vs_Off-Page_SEO\"><\/span>On-Page SEO vs Off-Page SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1448\" data-end=\"1470\">Here\u2019s the difference:<\/p>\n<h3 data-start=\"1472\" data-end=\"1487\"><span class=\"ez-toc-section\" id=\"On-Page_SEO\"><\/span>On-Page SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1488\" data-end=\"1528\">Optimizing elements inside your website:<\/p>\n<ul data-start=\"1530\" data-end=\"1691\">\n<li data-start=\"1530\" data-end=\"1549\">\n<p data-start=\"1532\" data-end=\"1549\">Content quality<\/p>\n<\/li>\n<li data-start=\"1550\" data-end=\"1571\">\n<p data-start=\"1552\" data-end=\"1571\">Keyword placement<\/p>\n<\/li>\n<li data-start=\"1572\" data-end=\"1584\">\n<p data-start=\"1574\" data-end=\"1584\">Headings<\/p>\n<\/li>\n<li data-start=\"1585\" data-end=\"1599\">\n<p data-start=\"1587\" data-end=\"1599\">Title tags<\/p>\n<\/li>\n<li data-start=\"1600\" data-end=\"1621\">\n<p data-start=\"1602\" data-end=\"1621\">Meta descriptions<\/p>\n<\/li>\n<li data-start=\"1622\" data-end=\"1640\">\n<p data-start=\"1624\" data-end=\"1640\">Internal links<\/p>\n<\/li>\n<li data-start=\"1641\" data-end=\"1658\">\n<p data-start=\"1643\" data-end=\"1658\">URL structure<\/p>\n<\/li>\n<li data-start=\"1659\" data-end=\"1673\">\n<p data-start=\"1661\" data-end=\"1673\">Page speed<\/p>\n<\/li>\n<li data-start=\"1674\" data-end=\"1691\">\n<p data-start=\"1676\" data-end=\"1691\">Schema markup<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1698\" data-end=\"1714\"><span class=\"ez-toc-section\" id=\"Off-Page_SEO\"><\/span><a href=\"https:\/\/mediaplusdigital.co\/au\/what-is-off-page-seo\/\">Off-Page SEO<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1715\" data-end=\"1755\">Optimizing signals outside your website:<\/p>\n<ul data-start=\"1757\" data-end=\"1853\">\n<li data-start=\"1757\" data-end=\"1770\">\n<p data-start=\"1759\" data-end=\"1770\">Backlinks<\/p>\n<\/li>\n<li data-start=\"1771\" data-end=\"1789\">\n<p data-start=\"1773\" data-end=\"1789\">Brand mentions<\/p>\n<\/li>\n<li data-start=\"1790\" data-end=\"1808\">\n<p data-start=\"1792\" data-end=\"1808\">Social signals<\/p>\n<\/li>\n<li data-start=\"1809\" data-end=\"1823\">\n<p data-start=\"1811\" data-end=\"1823\">Digital PR<\/p>\n<\/li>\n<li data-start=\"1824\" data-end=\"1853\">\n<p data-start=\"1826\" data-end=\"1853\">Influencer collaborations<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1855\" data-end=\"1949\">Both are essential. On-page builds clarity and relevance. Off-page builds authority and trust.<\/p>\n<h2 data-start=\"1956\" data-end=\"1986\"><span class=\"ez-toc-section\" id=\"Core_Elements_of_On-Page_SEO\"><\/span>Core Elements of On-Page SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 data-start=\"1988\" data-end=\"2014\"><span class=\"ez-toc-section\" id=\"1_High-Quality_Content\"><\/span>1. High-Quality Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2016\" data-end=\"2047\">Everything starts with content.<\/p>\n<p data-start=\"2049\" data-end=\"2144\">Modern on-page SEO is no longer about keyword repetition. It is about relevance and usefulness.<\/p>\n<p data-start=\"2146\" data-end=\"2168\">Strong content should:<\/p>\n<ul data-start=\"2170\" data-end=\"2309\">\n<li data-start=\"2170\" data-end=\"2193\">\n<p data-start=\"2172\" data-end=\"2193\">Match search intent<\/p>\n<\/li>\n<li data-start=\"2194\" data-end=\"2222\">\n<p data-start=\"2196\" data-end=\"2222\">Answer questions clearly<\/p>\n<\/li>\n<li data-start=\"2223\" data-end=\"2240\">\n<p data-start=\"2225\" data-end=\"2240\">Provide depth<\/p>\n<\/li>\n<li data-start=\"2241\" data-end=\"2266\">\n<p data-start=\"2243\" data-end=\"2266\">Offer unique insights<\/p>\n<\/li>\n<li data-start=\"2267\" data-end=\"2286\">\n<p data-start=\"2269\" data-end=\"2286\">Be easy to read<\/p>\n<\/li>\n<li data-start=\"2287\" data-end=\"2309\">\n<p data-start=\"2289\" data-end=\"2309\">Be well structured<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2311\" data-end=\"2356\">Thin or duplicated content rarely ranks well.<\/p>\n<p data-start=\"2358\" data-end=\"2470\">Search engines now evaluate context, synonyms, semantic relationships, and intent. Keyword stuffing is outdated.<\/p>\n<h3 data-start=\"2477\" data-end=\"2510\"><span class=\"ez-toc-section\" id=\"2_Strategic_Keyword_Placement\"><\/span>2. Strategic Keyword Placement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2512\" data-end=\"2567\">Keywords still matter, but placement must feel natural.<\/p>\n<p data-start=\"2569\" data-end=\"2591\">Key locations include:<\/p>\n<ul data-start=\"2593\" data-end=\"2675\">\n<li data-start=\"2593\" data-end=\"2607\">\n<p data-start=\"2595\" data-end=\"2607\">H1 heading<\/p>\n<\/li>\n<li data-start=\"2608\" data-end=\"2627\">\n<p data-start=\"2610\" data-end=\"2627\">First paragraph<\/p>\n<\/li>\n<li data-start=\"2628\" data-end=\"2643\">\n<p data-start=\"2630\" data-end=\"2643\">Subheadings<\/p>\n<\/li>\n<li data-start=\"2644\" data-end=\"2656\">\n<p data-start=\"2646\" data-end=\"2656\">URL slug<\/p>\n<\/li>\n<li data-start=\"2657\" data-end=\"2675\">\n<p data-start=\"2659\" data-end=\"2675\">Image alt text<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2677\" data-end=\"2733\">Use variations naturally. Focus on clarity, not density.<\/p>\n<h3 data-start=\"2740\" data-end=\"2756\"><span class=\"ez-toc-section\" id=\"3_Title_Tags\"><\/span>3. Title Tags<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2758\" data-end=\"2821\">Your title tag is one of the strongest on-page ranking signals.<\/p>\n<p data-start=\"2823\" data-end=\"2838\">Best practices:<\/p>\n<ul data-start=\"2840\" data-end=\"2981\">\n<li data-start=\"2840\" data-end=\"2871\">\n<p data-start=\"2842\" data-end=\"2871\">Keep it under 60 characters<\/p>\n<\/li>\n<li data-start=\"2872\" data-end=\"2923\">\n<p data-start=\"2874\" data-end=\"2923\">Include your primary keyword near the beginning<\/p>\n<\/li>\n<li data-start=\"2924\" data-end=\"2946\">\n<p data-start=\"2926\" data-end=\"2946\">Make it compelling<\/p>\n<\/li>\n<li data-start=\"2947\" data-end=\"2981\">\n<p data-start=\"2949\" data-end=\"2981\">Avoid duplication across pages<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2983\" data-end=\"2991\">Example:<\/p>\n<p data-start=\"2993\" data-end=\"3018\">Weak: On-Page SEO Guide<\/p>\n<p data-start=\"3020\" data-end=\"3085\">Strong: On-Page SEO: 9 Proven Techniques to Rank Higher in 2026<\/p>\n<p data-start=\"3087\" data-end=\"3133\">The second version clearly communicates value.<\/p>\n<h3 data-start=\"3140\" data-end=\"3163\"><span class=\"ez-toc-section\" id=\"4_Meta_Descriptions\"><\/span>4. Meta Descriptions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"3165\" data-end=\"3212\">Meta descriptions influence click-through rate.<\/p>\n<p data-start=\"3214\" data-end=\"3229\">Best practices:<\/p>\n<ul data-start=\"3231\" data-end=\"3342\">\n<li data-start=\"3231\" data-end=\"3265\">\n<p data-start=\"3233\" data-end=\"3265\">Keep around 105\u2013155 characters<\/p>\n<\/li>\n<li data-start=\"3266\" data-end=\"3296\">\n<p data-start=\"3268\" data-end=\"3296\">Include the target keyword<\/p>\n<\/li>\n<li data-start=\"3297\" data-end=\"3317\">\n<p data-start=\"3299\" data-end=\"3317\">Use active voice<\/p>\n<\/li>\n<li data-start=\"3318\" data-end=\"3342\">\n<p data-start=\"3320\" data-end=\"3342\">Add a call to action<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3344\" data-end=\"3352\">Example:<\/p>\n<p data-start=\"3354\" data-end=\"3400\">Weak: This article discusses SEO strategies.<\/p>\n<p data-start=\"3402\" data-end=\"3523\">Strong: Learn 9 proven on-page SEO strategies to increase rankings and drive qualified traffic. Start optimizing today.<\/p>\n<p data-start=\"3525\" data-end=\"3604\">Even if Google rewrites it, a strong meta description improves user experience.<\/p>\n<h3 data-start=\"3611\" data-end=\"3641\"><span class=\"ez-toc-section\" id=\"5_Proper_Heading_Structure\"><\/span>5. Proper Heading Structure<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"3643\" data-end=\"3665\">Use a clear hierarchy:<\/p>\n<ul data-start=\"3667\" data-end=\"3735\">\n<li data-start=\"3667\" data-end=\"3688\">\n<p data-start=\"3669\" data-end=\"3688\">H1 for main topic<\/p>\n<\/li>\n<li data-start=\"3689\" data-end=\"3714\">\n<p data-start=\"3691\" data-end=\"3714\">H2 for major sections<\/p>\n<\/li>\n<li data-start=\"3715\" data-end=\"3735\">\n<p data-start=\"3717\" data-end=\"3735\">H3 for subtopics<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3737\" data-end=\"3751\">Headings help:<\/p>\n<ul data-start=\"3753\" data-end=\"3853\">\n<li data-start=\"3753\" data-end=\"3792\">\n<p data-start=\"3755\" data-end=\"3792\">Search engines understand structure<\/p>\n<\/li>\n<li data-start=\"3793\" data-end=\"3823\">\n<p data-start=\"3795\" data-end=\"3823\">AI systems extract answers<\/p>\n<\/li>\n<li data-start=\"3824\" data-end=\"3853\">\n<p data-start=\"3826\" data-end=\"3853\">Users scan content easily<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3855\" data-end=\"3928\">Each section should be self-contained and immediately answer its heading.<\/p>\n<h3 data-start=\"3935\" data-end=\"3955\"><span class=\"ez-toc-section\" id=\"6_Optimized_URLs\"><\/span>6. Optimized URLs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"3957\" data-end=\"3972\">URLs should be:<\/p>\n<ul data-start=\"3974\" data-end=\"4033\">\n<li data-start=\"3974\" data-end=\"3983\">\n<p data-start=\"3976\" data-end=\"3983\">Short<\/p>\n<\/li>\n<li data-start=\"3984\" data-end=\"3999\">\n<p data-start=\"3986\" data-end=\"3999\">Descriptive<\/p>\n<\/li>\n<li data-start=\"4000\" data-end=\"4016\">\n<p data-start=\"4002\" data-end=\"4016\">Keyword-rich<\/p>\n<\/li>\n<li data-start=\"4017\" data-end=\"4033\">\n<p data-start=\"4019\" data-end=\"4033\">Easy to read<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4035\" data-end=\"4048\">Good example:<\/p>\n<p data-start=\"4050\" data-end=\"4082\">yourdomain.com\/on-page-seo-guide<\/p>\n<p data-start=\"4084\" data-end=\"4090\">Avoid:<\/p>\n<p data-start=\"4092\" data-end=\"4128\">yourdomain.com\/blog?id=23453&amp;page=12<\/p>\n<p data-start=\"4130\" data-end=\"4172\">Clean URLs improve clarity and user trust.<\/p>\n<h3 data-start=\"4179\" data-end=\"4201\"><span class=\"ez-toc-section\" id=\"7_Internal_Linking\"><\/span>7. Internal Linking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4203\" data-end=\"4223\">Internal links help:<\/p>\n<ul data-start=\"4225\" data-end=\"4316\">\n<li data-start=\"4225\" data-end=\"4249\">\n<p data-start=\"4227\" data-end=\"4249\">Distribute authority<\/p>\n<\/li>\n<li data-start=\"4250\" data-end=\"4265\">\n<p data-start=\"4252\" data-end=\"4265\">Guide users<\/p>\n<\/li>\n<li data-start=\"4266\" data-end=\"4290\">\n<p data-start=\"4268\" data-end=\"4290\">Improve crawlability<\/p>\n<\/li>\n<li data-start=\"4291\" data-end=\"4316\">\n<p data-start=\"4293\" data-end=\"4316\">Increase time on site<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4318\" data-end=\"4333\">Best practices:<\/p>\n<ul data-start=\"4335\" data-end=\"4452\">\n<li data-start=\"4335\" data-end=\"4366\">\n<p data-start=\"4337\" data-end=\"4366\">Use descriptive anchor text<\/p>\n<\/li>\n<li data-start=\"4367\" data-end=\"4393\">\n<p data-start=\"4369\" data-end=\"4393\">Link to relevant pages<\/p>\n<\/li>\n<li data-start=\"4394\" data-end=\"4416\">\n<p data-start=\"4396\" data-end=\"4416\">Avoid over-linking<\/p>\n<\/li>\n<li data-start=\"4417\" data-end=\"4452\">\n<p data-start=\"4419\" data-end=\"4452\">Update old posts with new links<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4454\" data-end=\"4496\">Internal linking builds topical authority.<\/p>\n<h3 data-start=\"4503\" data-end=\"4525\"><span class=\"ez-toc-section\" id=\"8_External_Linking\"><\/span>8. External Linking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4527\" data-end=\"4580\">Link to authoritative sources when supporting claims.<\/p>\n<p data-start=\"4582\" data-end=\"4591\">Benefits:<\/p>\n<ul data-start=\"4593\" data-end=\"4660\">\n<li data-start=\"4593\" data-end=\"4609\">\n<p data-start=\"4595\" data-end=\"4609\">Builds trust<\/p>\n<\/li>\n<li data-start=\"4610\" data-end=\"4630\">\n<p data-start=\"4612\" data-end=\"4630\">Provides context<\/p>\n<\/li>\n<li data-start=\"4631\" data-end=\"4660\">\n<p data-start=\"4633\" data-end=\"4660\">Signals topical relevance<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4662\" data-end=\"4697\">Quality matters more than quantity.<\/p>\n<h3 data-start=\"4704\" data-end=\"4728\"><span class=\"ez-toc-section\" id=\"9_Image_Optimization\"><\/span>9. Image Optimization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4730\" data-end=\"4773\">Images impact both SEO and user experience.<\/p>\n<p data-start=\"4775\" data-end=\"4790\">Best practices:<\/p>\n<ul data-start=\"4792\" data-end=\"4919\">\n<li data-start=\"4792\" data-end=\"4811\">\n<p data-start=\"4794\" data-end=\"4811\">Compress images<\/p>\n<\/li>\n<li data-start=\"4812\" data-end=\"4842\">\n<p data-start=\"4814\" data-end=\"4842\">Use descriptive file names<\/p>\n<\/li>\n<li data-start=\"4843\" data-end=\"4859\">\n<p data-start=\"4845\" data-end=\"4859\">Add alt text<\/p>\n<\/li>\n<li data-start=\"4860\" data-end=\"4892\">\n<p data-start=\"4862\" data-end=\"4892\">Use modern formats like WebP<\/p>\n<\/li>\n<li data-start=\"4893\" data-end=\"4919\">\n<p data-start=\"4895\" data-end=\"4919\">Implement lazy loading<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4921\" data-end=\"5003\">Alt text improves accessibility and helps search engines understand image context.<\/p>\n<h2 data-start=\"5010\" data-end=\"5043\"><span class=\"ez-toc-section\" id=\"Advanced_On-Page_SEO_Techniques\"><\/span>Advanced On-Page SEO Techniques<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 data-start=\"5045\" data-end=\"5071\"><span class=\"ez-toc-section\" id=\"Page_Speed_Optimization\"><\/span>Page Speed Optimization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"5073\" data-end=\"5102\">Fast websites perform better.<\/p>\n<p data-start=\"5104\" data-end=\"5115\">Core areas:<\/p>\n<ul data-start=\"5117\" data-end=\"5270\">\n<li data-start=\"5117\" data-end=\"5159\">\n<p data-start=\"5119\" data-end=\"5159\">Improve Largest Contentful Paint (LCP)<\/p>\n<\/li>\n<li data-start=\"5160\" data-end=\"5198\">\n<p data-start=\"5162\" data-end=\"5198\">Minimize render-blocking resources<\/p>\n<\/li>\n<li data-start=\"5199\" data-end=\"5230\">\n<p data-start=\"5201\" data-end=\"5230\">Reduce server response time<\/p>\n<\/li>\n<li data-start=\"5231\" data-end=\"5249\">\n<p data-start=\"5233\" data-end=\"5249\">Enable caching<\/p>\n<\/li>\n<li data-start=\"5250\" data-end=\"5270\">\n<p data-start=\"5252\" data-end=\"5270\">Optimize scripts<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5272\" data-end=\"5343\">Speed directly impacts user experience and indirectly affects rankings.<\/p>\n<h3 data-start=\"5350\" data-end=\"5366\"><span class=\"ez-toc-section\" id=\"Schema_Markup\"><\/span>Schema Markup<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"5368\" data-end=\"5422\">Schema markup helps search engines understand context.<\/p>\n<p data-start=\"5424\" data-end=\"5437\">Common types:<\/p>\n<ul data-start=\"5439\" data-end=\"5500\">\n<li data-start=\"5439\" data-end=\"5450\">\n<p data-start=\"5441\" data-end=\"5450\">Article<\/p>\n<\/li>\n<li data-start=\"5451\" data-end=\"5462\">\n<p data-start=\"5453\" data-end=\"5462\">Product<\/p>\n<\/li>\n<li data-start=\"5463\" data-end=\"5470\">\n<p data-start=\"5465\" data-end=\"5470\">FAQ<\/p>\n<\/li>\n<li data-start=\"5471\" data-end=\"5489\">\n<p data-start=\"5473\" data-end=\"5489\">Local Business<\/p>\n<\/li>\n<li data-start=\"5490\" data-end=\"5500\">\n<p data-start=\"5492\" data-end=\"5500\">Review<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5502\" data-end=\"5565\">Schema increases eligibility for rich results and AI citations.<\/p>\n<h3 data-start=\"5572\" data-end=\"5598\"><span class=\"ez-toc-section\" id=\"AI_and_LLM_Optimization\"><\/span>AI and LLM Optimization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"5600\" data-end=\"5669\">AI search tools now extract answers directly from structured content.<\/p>\n<p data-start=\"5671\" data-end=\"5701\">To optimize for AI visibility:<\/p>\n<ul data-start=\"5703\" data-end=\"5865\">\n<li data-start=\"5703\" data-end=\"5744\">\n<p data-start=\"5705\" data-end=\"5744\">Provide direct answers under headings<\/p>\n<\/li>\n<li data-start=\"5745\" data-end=\"5783\">\n<p data-start=\"5747\" data-end=\"5783\">Use clear, step-based explanations<\/p>\n<\/li>\n<li data-start=\"5784\" data-end=\"5808\">\n<p data-start=\"5786\" data-end=\"5808\">Avoid vague pronouns<\/p>\n<\/li>\n<li data-start=\"5809\" data-end=\"5840\">\n<p data-start=\"5811\" data-end=\"5840\">Include relevant statistics<\/p>\n<\/li>\n<li data-start=\"5841\" data-end=\"5865\">\n<p data-start=\"5843\" data-end=\"5865\">Keep content updated<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5867\" data-end=\"5936\">Clear structure increases your chance of being cited in AI responses.<\/p>\n<h2 data-start=\"5943\" data-end=\"5974\"><span class=\"ez-toc-section\" id=\"Measuring_On-Page_SEO_Success\"><\/span>Measuring On-Page SEO Success<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"5976\" data-end=\"6000\">Track performance using:<\/p>\n<ul data-start=\"6002\" data-end=\"6144\">\n<li data-start=\"6002\" data-end=\"6022\">\n<p data-start=\"6004\" data-end=\"6022\">Keyword rankings<\/p>\n<\/li>\n<li data-start=\"6023\" data-end=\"6042\">\n<p data-start=\"6025\" data-end=\"6042\">Organic traffic<\/p>\n<\/li>\n<li data-start=\"6043\" data-end=\"6065\">\n<p data-start=\"6045\" data-end=\"6065\">Click-through rate<\/p>\n<\/li>\n<li data-start=\"6066\" data-end=\"6082\">\n<p data-start=\"6068\" data-end=\"6082\">Time on page<\/p>\n<\/li>\n<li data-start=\"6083\" data-end=\"6098\">\n<p data-start=\"6085\" data-end=\"6098\">Bounce rate<\/p>\n<\/li>\n<li data-start=\"6099\" data-end=\"6115\">\n<p data-start=\"6101\" data-end=\"6115\">AI citations<\/p>\n<\/li>\n<li data-start=\"6116\" data-end=\"6144\">\n<p data-start=\"6118\" data-end=\"6144\">SERP feature appearances<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"6146\" data-end=\"6229\">On-page SEO should drive measurable improvements in both visibility and engagement.<\/p>\n<h2 data-start=\"6236\" data-end=\"6287\"><span class=\"ez-toc-section\" id=\"Professional_Support_MediaPlus_Digital_Australia\"><\/span>Professional Support: MediaPlus Digital Australia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"6289\" data-end=\"6456\">While many on-page tasks can be implemented internally, advanced optimization often requires strategic alignment across technical, content, and AI search environments.<\/p>\n<h3 data-start=\"6458\" data-end=\"6502\"><span class=\"ez-toc-section\" id=\"MediaPlus_Digital_Australia_%E2%80%93_SEO_Service\"><\/span>MediaPlus Digital Australia \u2013 SEO Service<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"6504\" data-end=\"6566\">The <a href=\"https:\/\/mediaplusdigital.co\/au\/search-engine-optimization-seo\"><strong data-start=\"6508\" data-end=\"6523\">SEO service<\/strong><\/a> from <a href=\"https:\/\/mediaplusdigital.co\/au\/\">MediaPlus Digital Australia<\/a> includes:<\/p>\n<ul data-start=\"6568\" data-end=\"6783\">\n<li data-start=\"6568\" data-end=\"6600\">\n<p data-start=\"6570\" data-end=\"6600\">Comprehensive on-page audits<\/p>\n<\/li>\n<li data-start=\"6601\" data-end=\"6625\">\n<p data-start=\"6603\" data-end=\"6625\">Content gap analysis<\/p>\n<\/li>\n<li data-start=\"6626\" data-end=\"6664\">\n<p data-start=\"6628\" data-end=\"6664\">Technical performance optimization<\/p>\n<\/li>\n<li data-start=\"6665\" data-end=\"6694\">\n<p data-start=\"6667\" data-end=\"6694\">Internal linking strategy<\/p>\n<\/li>\n<li data-start=\"6695\" data-end=\"6720\">\n<p data-start=\"6697\" data-end=\"6720\">Metadata optimization<\/p>\n<\/li>\n<li data-start=\"6721\" data-end=\"6746\">\n<p data-start=\"6723\" data-end=\"6746\">Schema implementation<\/p>\n<\/li>\n<li data-start=\"6747\" data-end=\"6783\">\n<p data-start=\"6749\" data-end=\"6783\">Conversion-focused UX refinement<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"6785\" data-end=\"6839\">The focus is not just rankings, but measurable growth.<\/p>\n<h3 data-start=\"6846\" data-end=\"6893\"><span class=\"ez-toc-section\" id=\"MediaPlus_Digital_Australia_%E2%80%93_AI_SEO_Service\"><\/span>MediaPlus Digital Australia \u2013 AI SEO Service<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"6895\" data-end=\"6948\">Modern search requires forward-thinking optimization.<\/p>\n<p data-start=\"6950\" data-end=\"6982\">The <a href=\"https:\/\/mediaplusdigital.co\/au\/search-engine-optimization-seo\/ai-seo\/\"><strong data-start=\"6954\" data-end=\"6972\">AI SEO service<\/strong><\/a> supports:<\/p>\n<ul data-start=\"6984\" data-end=\"7170\">\n<li data-start=\"6984\" data-end=\"7017\">\n<p data-start=\"6986\" data-end=\"7017\">AI search visibility tracking<\/p>\n<\/li>\n<li data-start=\"7018\" data-end=\"7053\">\n<p data-start=\"7020\" data-end=\"7053\">LLM-focused content structuring<\/p>\n<\/li>\n<li data-start=\"7054\" data-end=\"7077\">\n<p data-start=\"7056\" data-end=\"7077\">Entity optimization<\/p>\n<\/li>\n<li data-start=\"7078\" data-end=\"7109\">\n<p data-start=\"7080\" data-end=\"7109\">Generative search alignment<\/p>\n<\/li>\n<li data-start=\"7110\" data-end=\"7136\">\n<p data-start=\"7112\" data-end=\"7136\">AI citation monitoring<\/p>\n<\/li>\n<li data-start=\"7137\" data-end=\"7170\">\n<p data-start=\"7139\" data-end=\"7170\">Structured content frameworks<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"7172\" data-end=\"7290\">This ensures your content performs not only in traditional search engines, but also in AI-powered search environments.<\/p>\n<h2 data-start=\"7297\" data-end=\"7313\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"7315\" data-end=\"7370\">On-page SEO is about clarity, relevance, and usability.<\/p>\n<p data-start=\"7372\" data-end=\"7388\">It ensures that:<\/p>\n<ul data-start=\"7390\" data-end=\"7506\">\n<li data-start=\"7390\" data-end=\"7432\">\n<p data-start=\"7392\" data-end=\"7432\">Search engines understand your content<\/p>\n<\/li>\n<li data-start=\"7433\" data-end=\"7468\">\n<p data-start=\"7435\" data-end=\"7468\">AI systems extract your answers<\/p>\n<\/li>\n<li data-start=\"7469\" data-end=\"7506\">\n<p data-start=\"7471\" data-end=\"7506\">Users find what they need quickly<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"7508\" data-end=\"7590\">In 2026, the most successful websites are not those that repeat keywords the most.<\/p>\n<p data-start=\"7592\" data-end=\"7615\">They are the ones that:<\/p>\n<ul data-start=\"7617\" data-end=\"7776\">\n<li data-start=\"7617\" data-end=\"7650\">\n<p data-start=\"7619\" data-end=\"7650\">Match search intent precisely<\/p>\n<\/li>\n<li data-start=\"7651\" data-end=\"7682\">\n<p data-start=\"7653\" data-end=\"7682\">Deliver depth and structure<\/p>\n<\/li>\n<li data-start=\"7683\" data-end=\"7719\">\n<p data-start=\"7685\" data-end=\"7719\">Provide seamless user experience<\/p>\n<\/li>\n<li data-start=\"7720\" data-end=\"7776\">\n<p data-start=\"7722\" data-end=\"7776\">Combine traditional SEO with AI-focused optimization<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"7778\" data-end=\"7809\">On-page SEO is your foundation.<\/p>\n<p data-start=\"7811\" data-end=\"7860\" data-is-last-node=\"\" data-is-only-node=\"\">Get it right, and everything else becomes easier.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If off-page SEO builds your reputation, on-page SEO builds your foundation. Before search engines can rank your website, they need to clearly understand: What your page is about Which search queries it answers Whether it satisfies user intent Whether the experience is strong enough to deserve visibility That\u2019s exactly what on-page SEO is designed to [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":6391,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-6340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/posts\/6340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/comments?post=6340"}],"version-history":[{"count":0,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/posts\/6340\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/media\/6391"}],"wp:attachment":[{"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/media?parent=6340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/categories?post=6340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/tags?post=6340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}