{"id":6314,"date":"2026-02-19T13:38:04","date_gmt":"2026-02-19T02:38:04","guid":{"rendered":"https:\/\/mediaplusdigital.co\/au\/?p=6314"},"modified":"2026-02-25T15:21:01","modified_gmt":"2026-02-25T04:21:01","slug":"tiktok-advertising-cost","status":"publish","type":"post","link":"https:\/\/mediaplusdigital.co\/au\/tiktok-advertising-cost\/","title":{"rendered":"TikTok Advertising Cost in 2026: Complete Pricing Breakdown &#038; Budget Guide"},"content":{"rendered":"<div class=\"flex flex-col text-sm pb-25\">\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-697c32aa-cc00-8329-b487-b7890b797536-4\" data-testid=\"conversation-turn-154\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"8564eb9d-d26b-41fa-9c24-5e9c96b16ab2\" data-message-model-slug=\"gpt-5-2\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<p data-start=\"78\" data-end=\"334\">TikTok has evolved into one of the most powerful paid media platforms for brands targeting Gen Z and younger Millennials. With users spending over an hour per day on the app in many markets, advertising on TikTok is no longer experimental. It is strategic.<\/p>\n<p data-start=\"336\" data-end=\"395\">But <a href=\"https:\/\/mediaplusdigital.co\/au\/tiktok-advertising-cost\/\">how much does TikTok advertising actually cost in 2026<\/a>?<\/p>\n<p data-start=\"397\" data-end=\"668\">The short answer: it depends on your objective, targeting, ad format, and competition. TikTok operates on an auction-based system, meaning you bid for attention. Below is a detailed breakdown of TikTok ad costs, minimum budgets, pricing models, and how to optimise spend.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/div>\n<label for=\"ez-toc-cssicon-toggle-item-6ac09b37aa76d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac09b37aa76d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mediaplusdigital.co\/au\/tiktok-advertising-cost\/#Average_TikTok_Ad_Costs_2026_Benchmarks\" >Average TikTok Ad Costs (2026 Benchmarks)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mediaplusdigital.co\/au\/tiktok-advertising-cost\/#TikTok_Minimum_Budget_Requirements\" >TikTok Minimum Budget Requirements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mediaplusdigital.co\/au\/tiktok-advertising-cost\/#TikTok_Ad_Pricing_Models_Explained\" >TikTok Ad Pricing Models Explained<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mediaplusdigital.co\/au\/tiktok-advertising-cost\/#CPC_Cost_Per_Click\" >CPC (Cost Per Click)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mediaplusdigital.co\/au\/tiktok-advertising-cost\/#CPM_Cost_Per_Mille\" >CPM (Cost Per Mille)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mediaplusdigital.co\/au\/tiktok-advertising-cost\/#CPV_Cost_Per_View\" >CPV (Cost Per View)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/mediaplusdigital.co\/au\/tiktok-advertising-cost\/#CPA_Cost_Per_Action\" >CPA (Cost Per Action)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/mediaplusdigital.co\/au\/tiktok-advertising-cost\/#TikTok_Ad_Costs_by_Format\" >TikTok Ad Costs by Format<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/mediaplusdigital.co\/au\/tiktok-advertising-cost\/#In-Feed_Ads\" >In-Feed Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/mediaplusdigital.co\/au\/tiktok-advertising-cost\/#Spark_Ads\" >Spark Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/mediaplusdigital.co\/au\/tiktok-advertising-cost\/#TopView_Ads\" >TopView Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/mediaplusdigital.co\/au\/tiktok-advertising-cost\/#Brand_Takeover\" >Brand Takeover<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/mediaplusdigital.co\/au\/tiktok-advertising-cost\/#Branded_Hashtag_Challenges\" >Branded Hashtag Challenges<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/mediaplusdigital.co\/au\/tiktok-advertising-cost\/#Key_Factors_That_Influence_TikTok_Ad_Costs\" >Key Factors That Influence TikTok Ad Costs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/mediaplusdigital.co\/au\/tiktok-advertising-cost\/#1_Audience_Targeting\" >1. Audience Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/mediaplusdigital.co\/au\/tiktok-advertising-cost\/#2_Seasonality\" >2. Seasonality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/mediaplusdigital.co\/au\/tiktok-advertising-cost\/#3_Creative_Quality\" >3. Creative Quality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/mediaplusdigital.co\/au\/tiktok-advertising-cost\/#4_Bidding_Strategy\" >4. Bidding Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/mediaplusdigital.co\/au\/tiktok-advertising-cost\/#5_Industry_Competition\" >5. Industry Competition<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/mediaplusdigital.co\/au\/tiktok-advertising-cost\/#TikTok_Influencer_Marketing_Costs\" >TikTok Influencer Marketing Costs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/mediaplusdigital.co\/au\/tiktok-advertising-cost\/#TikTok_Engagement_Benchmarks\" >TikTok Engagement Benchmarks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/mediaplusdigital.co\/au\/tiktok-advertising-cost\/#How_Much_Should_You_Budget\" >How Much Should You Budget?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/mediaplusdigital.co\/au\/tiktok-advertising-cost\/#Strategies_to_Reduce_TikTok_Ad_Costs\" >Strategies to Reduce TikTok Ad Costs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/mediaplusdigital.co\/au\/tiktok-advertising-cost\/#Is_TikTok_Advertising_Worth_It\" >Is TikTok Advertising Worth It?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/mediaplusdigital.co\/au\/tiktok-advertising-cost\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/mediaplusdigital.co\/au\/tiktok-advertising-cost\/#TikTok_Ads_Service_by_MediaPlus_Digital_Australia\" >TikTok Ads Service by MediaPlus Digital Australia<\/a><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"675\" data-end=\"718\"><span class=\"ez-toc-section\" id=\"Average_TikTok_Ad_Costs_2026_Benchmarks\"><\/span>Average TikTok Ad Costs (2026 Benchmarks)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"720\" data-end=\"812\">While TikTok does not publish fixed pricing, most advertisers report the following averages:<\/p>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"814\" data-end=\"1165\">\n<thead data-start=\"814\" data-end=\"863\">\n<tr data-start=\"814\" data-end=\"863\">\n<th class=\"\" data-start=\"814\" data-end=\"830\" data-col-size=\"sm\">Pricing Model<\/th>\n<th class=\"\" data-start=\"830\" data-end=\"851\" data-col-size=\"sm\">Average Cost Range<\/th>\n<th class=\"\" data-start=\"851\" data-end=\"863\" data-col-size=\"sm\">Best For<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"913\" data-end=\"1165\">\n<tr data-start=\"913\" data-end=\"985\">\n<td data-start=\"913\" data-end=\"948\" data-col-size=\"sm\">CPM (Cost per 1,000 impressions)<\/td>\n<td data-start=\"948\" data-end=\"959\" data-col-size=\"sm\">$3 \u2013 $10<\/td>\n<td data-start=\"959\" data-end=\"985\" data-col-size=\"sm\">Brand awareness, reach<\/td>\n<\/tr>\n<tr data-start=\"986\" data-end=\"1049\">\n<td data-start=\"986\" data-end=\"1009\" data-col-size=\"sm\">CPC (Cost per click)<\/td>\n<td data-start=\"1009\" data-end=\"1025\" data-col-size=\"sm\">$0.17 \u2013 $1.00<\/td>\n<td data-start=\"1025\" data-end=\"1049\" data-col-size=\"sm\">Traffic, conversions<\/td>\n<\/tr>\n<tr data-start=\"1050\" data-end=\"1103\">\n<td data-start=\"1050\" data-end=\"1072\" data-col-size=\"sm\">CPV (Cost per view)<\/td>\n<td data-start=\"1072\" data-end=\"1088\" data-col-size=\"sm\">$0.01 \u2013 $0.30<\/td>\n<td data-start=\"1088\" data-end=\"1103\" data-col-size=\"sm\">Video views<\/td>\n<\/tr>\n<tr data-start=\"1104\" data-end=\"1165\">\n<td data-start=\"1104\" data-end=\"1128\" data-col-size=\"sm\">CPA (Cost per action)<\/td>\n<td data-start=\"1128\" data-end=\"1149\" data-col-size=\"sm\">Varies by industry<\/td>\n<td data-start=\"1149\" data-end=\"1165\" data-col-size=\"sm\">Sales, leads<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<p data-start=\"1167\" data-end=\"1276\">These costs fluctuate based on audience competition, creative performance, seasonality, and bidding strategy.<\/p>\n<h2 data-start=\"1283\" data-end=\"1319\"><span class=\"ez-toc-section\" id=\"TikTok_Minimum_Budget_Requirements\"><\/span>TikTok Minimum Budget Requirements<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1321\" data-end=\"1379\">Before launching, advertisers must meet platform minimums:<\/p>\n<ul data-start=\"1381\" data-end=\"1527\">\n<li data-start=\"1381\" data-end=\"1418\">\n<p data-start=\"1383\" data-end=\"1418\">$50 per day at the campaign level<\/p>\n<\/li>\n<li data-start=\"1419\" data-end=\"1456\">\n<p data-start=\"1421\" data-end=\"1456\">$20 per day at the ad group level<\/p>\n<\/li>\n<li data-start=\"1457\" data-end=\"1527\">\n<p data-start=\"1459\" data-end=\"1527\">Lifetime budget must equal daily minimum \u00d7 number of campaign days<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1529\" data-end=\"1659\">Historically, TikTok also required a $500 minimum campaign budget, though most active advertisers now operate on daily thresholds.<\/p>\n<p data-start=\"1661\" data-end=\"1746\">These minimums allow the algorithm to gather sufficient data to optimise performance.<\/p>\n<h2 data-start=\"1753\" data-end=\"1789\"><span class=\"ez-toc-section\" id=\"TikTok_Ad_Pricing_Models_Explained\"><\/span>TikTok Ad Pricing Models Explained<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1791\" data-end=\"1893\">TikTok supports multiple bidding structures. The one you choose directly impacts cost and performance.<\/p>\n<h3 data-start=\"1895\" data-end=\"1919\"><span class=\"ez-toc-section\" id=\"CPC_Cost_Per_Click\"><\/span>CPC (Cost Per Click)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1920\" data-end=\"1971\">You pay only when someone clicks your ad. Best for:<\/p>\n<ul data-start=\"1972\" data-end=\"2027\">\n<li data-start=\"1972\" data-end=\"1989\">\n<p data-start=\"1974\" data-end=\"1989\">Website traffic<\/p>\n<\/li>\n<li data-start=\"1990\" data-end=\"2004\">\n<p data-start=\"1992\" data-end=\"2004\">App installs<\/p>\n<\/li>\n<li data-start=\"2005\" data-end=\"2027\">\n<p data-start=\"2007\" data-end=\"2027\">Conversion campaigns<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2029\" data-end=\"2053\"><span class=\"ez-toc-section\" id=\"CPM_Cost_Per_Mille\"><\/span>CPM (Cost Per Mille)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2054\" data-end=\"2127\">You pay for every 1,000 impressions, regardless of engagement. Ideal for:<\/p>\n<ul data-start=\"2128\" data-end=\"2182\">\n<li data-start=\"2128\" data-end=\"2145\">\n<p data-start=\"2130\" data-end=\"2145\">Brand awareness<\/p>\n<\/li>\n<li data-start=\"2146\" data-end=\"2164\">\n<p data-start=\"2148\" data-end=\"2164\">Product launches<\/p>\n<\/li>\n<li data-start=\"2165\" data-end=\"2182\">\n<p data-start=\"2167\" data-end=\"2182\">Reach campaigns<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2184\" data-end=\"2207\"><span class=\"ez-toc-section\" id=\"CPV_Cost_Per_View\"><\/span>CPV (Cost Per View)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2208\" data-end=\"2280\">You pay when a user watches your video for a defined duration. Best for:<\/p>\n<ul data-start=\"2281\" data-end=\"2317\">\n<li data-start=\"2281\" data-end=\"2298\">\n<p data-start=\"2283\" data-end=\"2298\">Video campaigns<\/p>\n<\/li>\n<li data-start=\"2299\" data-end=\"2317\">\n<p data-start=\"2301\" data-end=\"2317\">Engagement goals<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2319\" data-end=\"2344\"><span class=\"ez-toc-section\" id=\"CPA_Cost_Per_Action\"><\/span>CPA (Cost Per Action)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2345\" data-end=\"2444\">Optimised around conversions such as purchases or sign-ups. More expensive but performance-focused.<\/p>\n<h2 data-start=\"2451\" data-end=\"2478\"><span class=\"ez-toc-section\" id=\"TikTok_Ad_Costs_by_Format\"><\/span>TikTok Ad Costs by Format<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2480\" data-end=\"2535\">Different formats carry different pricing expectations.<\/p>\n<h3 data-start=\"2537\" data-end=\"2551\"><span class=\"ez-toc-section\" id=\"In-Feed_Ads\"><\/span>In-Feed Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2552\" data-end=\"2590\">Appear natively in the \u201cFor You\u201d feed.<\/p>\n<ul data-start=\"2592\" data-end=\"2677\">\n<li data-start=\"2592\" data-end=\"2606\">\n<p data-start=\"2594\" data-end=\"2606\">CPM: $4\u2013$8<\/p>\n<\/li>\n<li data-start=\"2607\" data-end=\"2641\">\n<p data-start=\"2609\" data-end=\"2641\">Strong for performance testing<\/p>\n<\/li>\n<li data-start=\"2642\" data-end=\"2677\">\n<p data-start=\"2644\" data-end=\"2677\">Most cost-efficient for scaling<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2679\" data-end=\"2691\"><span class=\"ez-toc-section\" id=\"Spark_Ads\"><\/span>Spark Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2692\" data-end=\"2741\">Boost existing organic posts (yours or creators).<\/p>\n<ul data-start=\"2743\" data-end=\"2825\">\n<li data-start=\"2743\" data-end=\"2758\">\n<p data-start=\"2745\" data-end=\"2758\">CPM: $5\u2013$10<\/p>\n<\/li>\n<li data-start=\"2759\" data-end=\"2786\">\n<p data-start=\"2761\" data-end=\"2786\">Higher engagement rates<\/p>\n<\/li>\n<li data-start=\"2787\" data-end=\"2825\">\n<p data-start=\"2789\" data-end=\"2825\">Often better conversion efficiency<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2827\" data-end=\"2841\"><span class=\"ez-toc-section\" id=\"TopView_Ads\"><\/span>TopView Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2842\" data-end=\"2890\">Full-screen video shown when users open the app.<\/p>\n<ul data-start=\"2892\" data-end=\"2964\">\n<li data-start=\"2892\" data-end=\"2909\">\n<p data-start=\"2894\" data-end=\"2909\">CPM: $10\u2013$20+<\/p>\n<\/li>\n<li data-start=\"2910\" data-end=\"2932\">\n<p data-start=\"2912\" data-end=\"2932\">Premium visibility<\/p>\n<\/li>\n<li data-start=\"2933\" data-end=\"2964\">\n<p data-start=\"2935\" data-end=\"2964\">Suitable for large launches<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2966\" data-end=\"2983\"><span class=\"ez-toc-section\" id=\"Brand_Takeover\"><\/span>Brand Takeover<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2984\" data-end=\"3028\">Exclusive full-screen placement for one day.<\/p>\n<ul data-start=\"3030\" data-end=\"3105\">\n<li data-start=\"3030\" data-end=\"3064\">\n<p data-start=\"3032\" data-end=\"3064\">Starting from $50,000+ per day<\/p>\n<\/li>\n<li data-start=\"3065\" data-end=\"3105\">\n<p data-start=\"3067\" data-end=\"3105\">High impact, enterprise-level budget<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"3107\" data-end=\"3136\"><span class=\"ez-toc-section\" id=\"Branded_Hashtag_Challenges\"><\/span>Branded Hashtag Challenges<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"3137\" data-end=\"3188\">Encourage user participation via hashtag campaigns.<\/p>\n<ul data-start=\"3190\" data-end=\"3277\">\n<li data-start=\"3190\" data-end=\"3241\">\n<p data-start=\"3192\" data-end=\"3241\">Starting from $150,000+ for multi-day campaigns<\/p>\n<\/li>\n<li data-start=\"3242\" data-end=\"3277\">\n<p data-start=\"3244\" data-end=\"3277\">Designed for massive engagement<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3279\" data-end=\"3390\">For most small to mid-sized businesses, In-Feed and Spark Ads provide the best balance between cost and return.<\/p>\n<h2 data-start=\"3397\" data-end=\"3441\"><span class=\"ez-toc-section\" id=\"Key_Factors_That_Influence_TikTok_Ad_Costs\"><\/span>Key Factors That Influence TikTok Ad Costs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3443\" data-end=\"3504\">TikTok pricing is dynamic. Here are the biggest cost drivers:<\/p>\n<h3 data-start=\"3506\" data-end=\"3531\"><span class=\"ez-toc-section\" id=\"1_Audience_Targeting\"><\/span>1. Audience Targeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"3532\" data-end=\"3600\">Broad targeting is cheaper. Narrow, high-intent audiences cost more.<\/p>\n<p data-start=\"3602\" data-end=\"3614\">For example:<\/p>\n<ul data-start=\"3615\" data-end=\"3708\">\n<li data-start=\"3615\" data-end=\"3660\">\n<p data-start=\"3617\" data-end=\"3660\">Targeting \u201c18\u201334 Australia\u201d is cheaper than<\/p>\n<\/li>\n<li data-start=\"3661\" data-end=\"3708\">\n<p data-start=\"3663\" data-end=\"3708\">\u201cWomen 18\u201324 interested in fitness in Sydney\u201d<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3710\" data-end=\"3798\">Custom audiences and lookalikes typically have higher CPC but stronger conversion rates.<\/p>\n<h3 data-start=\"3805\" data-end=\"3823\"><span class=\"ez-toc-section\" id=\"2_Seasonality\"><\/span>2. Seasonality<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"3824\" data-end=\"3862\">Costs rise during high-demand periods:<\/p>\n<ul data-start=\"3864\" data-end=\"3988\">\n<li data-start=\"3864\" data-end=\"3913\">\n<p data-start=\"3866\" data-end=\"3913\">Q4 (October\u2013December): CPMs can increase 20\u201340%<\/p>\n<\/li>\n<li data-start=\"3914\" data-end=\"3957\">\n<p data-start=\"3916\" data-end=\"3957\">Major sale events push competition higher<\/p>\n<\/li>\n<li data-start=\"3958\" data-end=\"3988\">\n<p data-start=\"3960\" data-end=\"3988\">Q1 typically sees lower CPMs<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"3995\" data-end=\"4018\"><span class=\"ez-toc-section\" id=\"3_Creative_Quality\"><\/span>3. Creative Quality<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4019\" data-end=\"4090\">TikTok rewards native-looking content. Ads that feel organic typically:<\/p>\n<ul data-start=\"4091\" data-end=\"4144\">\n<li data-start=\"4091\" data-end=\"4118\">\n<p data-start=\"4093\" data-end=\"4118\">Achieve higher engagement<\/p>\n<\/li>\n<li data-start=\"4119\" data-end=\"4130\">\n<p data-start=\"4121\" data-end=\"4130\">Lower CPC<\/p>\n<\/li>\n<li data-start=\"4131\" data-end=\"4144\">\n<p data-start=\"4133\" data-end=\"4144\">Improve CPA<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4146\" data-end=\"4206\">Overly polished or traditional-style ads often underperform.<\/p>\n<h3 data-start=\"4213\" data-end=\"4236\"><span class=\"ez-toc-section\" id=\"4_Bidding_Strategy\"><\/span>4. Bidding Strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4237\" data-end=\"4251\">TikTok offers:<\/p>\n<ul data-start=\"4253\" data-end=\"4347\">\n<li data-start=\"4253\" data-end=\"4302\">\n<p data-start=\"4255\" data-end=\"4302\">Maximum Delivery (spend fast, maximise results)<\/p>\n<\/li>\n<li data-start=\"4303\" data-end=\"4347\">\n<p data-start=\"4305\" data-end=\"4347\">Cost Cap (control average cost per action)<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4349\" data-end=\"4402\">Aggressive bidding increases reach but may raise CPA.<\/p>\n<h3 data-start=\"4409\" data-end=\"4436\"><span class=\"ez-toc-section\" id=\"5_Industry_Competition\"><\/span>5. Industry Competition<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4437\" data-end=\"4520\">Fashion, beauty, tech, and ecommerce often see higher CPC due to heavy competition.<\/p>\n<h2 data-start=\"4527\" data-end=\"4562\"><span class=\"ez-toc-section\" id=\"TikTok_Influencer_Marketing_Costs\"><\/span>TikTok Influencer Marketing Costs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4564\" data-end=\"4640\">Brands can also promote through influencers instead of running ads directly.<\/p>\n<p data-start=\"4642\" data-end=\"4675\">Typical influencer pricing tiers:<\/p>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"4677\" data-end=\"4918\">\n<thead data-start=\"4677\" data-end=\"4714\">\n<tr data-start=\"4677\" data-end=\"4714\">\n<th class=\"\" data-start=\"4677\" data-end=\"4684\" data-col-size=\"sm\">Tier<\/th>\n<th class=\"\" data-start=\"4684\" data-end=\"4696\" data-col-size=\"sm\">Followers<\/th>\n<th class=\"\" data-start=\"4696\" data-end=\"4714\" data-col-size=\"sm\">Price Per Post<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"4752\" data-end=\"4918\">\n<tr data-start=\"4752\" data-end=\"4779\">\n<td data-start=\"4752\" data-end=\"4759\" data-col-size=\"sm\">Nano<\/td>\n<td data-start=\"4759\" data-end=\"4768\" data-col-size=\"sm\">1K\u201310K<\/td>\n<td data-start=\"4768\" data-end=\"4779\" data-col-size=\"sm\">$5\u2013$500<\/td>\n<\/tr>\n<tr data-start=\"4780\" data-end=\"4814\">\n<td data-start=\"4780\" data-end=\"4788\" data-col-size=\"sm\">Micro<\/td>\n<td data-start=\"4788\" data-end=\"4799\" data-col-size=\"sm\">10K\u2013100K<\/td>\n<td data-start=\"4799\" data-end=\"4814\" data-col-size=\"sm\">$500\u2013$2,000<\/td>\n<\/tr>\n<tr data-start=\"4815\" data-end=\"4855\">\n<td data-start=\"4815\" data-end=\"4826\" data-col-size=\"sm\">Mid-tier<\/td>\n<td data-start=\"4826\" data-end=\"4838\" data-col-size=\"sm\">100K\u2013500K<\/td>\n<td data-start=\"4838\" data-end=\"4855\" data-col-size=\"sm\">$2,000\u2013$5,000<\/td>\n<\/tr>\n<tr data-start=\"4856\" data-end=\"4892\">\n<td data-start=\"4856\" data-end=\"4864\" data-col-size=\"sm\">Macro<\/td>\n<td data-start=\"4864\" data-end=\"4874\" data-col-size=\"sm\">500K\u20131M<\/td>\n<td data-start=\"4874\" data-end=\"4892\" data-col-size=\"sm\">$5,000\u2013$10,000<\/td>\n<\/tr>\n<tr data-start=\"4893\" data-end=\"4918\">\n<td data-start=\"4893\" data-end=\"4900\" data-col-size=\"sm\">Mega<\/td>\n<td data-start=\"4900\" data-end=\"4906\" data-col-size=\"sm\">1M+<\/td>\n<td data-start=\"4906\" data-end=\"4918\" data-col-size=\"sm\">$10,000+<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<p data-start=\"4920\" data-end=\"5002\">Influencer content can later be repurposed into Spark Ads to increase performance.<\/p>\n<h2 data-start=\"5009\" data-end=\"5039\"><span class=\"ez-toc-section\" id=\"TikTok_Engagement_Benchmarks\"><\/span>TikTok Engagement Benchmarks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"5041\" data-end=\"5099\">TikTok generally outperforms many platforms in engagement.<\/p>\n<p data-start=\"5101\" data-end=\"5157\">Average engagement rate:<br data-start=\"5125\" data-end=\"5128\" \/>2.5%\u20138% depending on format<\/p>\n<p data-start=\"5159\" data-end=\"5233\">TopView Ads can reach CTR of 12%\u201316%<br data-start=\"5195\" data-end=\"5198\" \/>In-Feed Ads average around 5% CTR<\/p>\n<p data-start=\"5235\" data-end=\"5291\">High engagement often reduces cost per result over time.<\/p>\n<h2 data-start=\"5298\" data-end=\"5327\"><span class=\"ez-toc-section\" id=\"How_Much_Should_You_Budget\"><\/span>How Much Should You Budget?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"5329\" data-end=\"5354\">Most brands start around:<\/p>\n<ul data-start=\"5356\" data-end=\"5437\">\n<li data-start=\"5356\" data-end=\"5395\">\n<p data-start=\"5358\" data-end=\"5395\">$1,500\u2013$3,000 per month for testing<\/p>\n<\/li>\n<li data-start=\"5396\" data-end=\"5437\">\n<p data-start=\"5398\" data-end=\"5437\">$5,000\u2013$20,000+ per month for scaling<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5439\" data-end=\"5508\">If your goal is serious performance marketing, budget should support:<\/p>\n<ul data-start=\"5510\" data-end=\"5596\">\n<li data-start=\"5510\" data-end=\"5530\">\n<p data-start=\"5512\" data-end=\"5530\">Creative testing<\/p>\n<\/li>\n<li data-start=\"5531\" data-end=\"5561\">\n<p data-start=\"5533\" data-end=\"5561\">Multiple audience segments<\/p>\n<\/li>\n<li data-start=\"5562\" data-end=\"5596\">\n<p data-start=\"5564\" data-end=\"5596\">Sufficient learning phase data<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5598\" data-end=\"5687\">Underfunded campaigns often struggle because the algorithm lacks enough data to optimise.<\/p>\n<h2 data-start=\"5694\" data-end=\"5732\"><span class=\"ez-toc-section\" id=\"Strategies_to_Reduce_TikTok_Ad_Costs\"><\/span>Strategies to Reduce TikTok Ad Costs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"5734\" data-end=\"5784\">Instead of cutting budget, optimise intelligently.<\/p>\n<p data-start=\"5786\" data-end=\"5795\">Focus on:<\/p>\n<ul data-start=\"5797\" data-end=\"5986\">\n<li data-start=\"5797\" data-end=\"5828\">\n<p data-start=\"5799\" data-end=\"5828\">Native, short-form creative<\/p>\n<\/li>\n<li data-start=\"5829\" data-end=\"5855\">\n<p data-start=\"5831\" data-end=\"5855\">Strong 2\u20133 second hook<\/p>\n<\/li>\n<li data-start=\"5856\" data-end=\"5885\">\n<p data-start=\"5858\" data-end=\"5885\">Broad targeting initially<\/p>\n<\/li>\n<li data-start=\"5886\" data-end=\"5911\">\n<p data-start=\"5888\" data-end=\"5911\">Ongoing split testing<\/p>\n<\/li>\n<li data-start=\"5912\" data-end=\"5939\">\n<p data-start=\"5914\" data-end=\"5939\">Spark Ads amplification<\/p>\n<\/li>\n<li data-start=\"5940\" data-end=\"5986\">\n<p data-start=\"5942\" data-end=\"5986\">Monitoring frequency to prevent ad fatigue<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5988\" data-end=\"6055\">Even small improvements in CTR can significantly lower CPC and CPA.<\/p>\n<h2 data-start=\"6062\" data-end=\"6095\"><span class=\"ez-toc-section\" id=\"Is_TikTok_Advertising_Worth_It\"><\/span>Is TikTok Advertising Worth It?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"6097\" data-end=\"6152\">TikTok remains one of the most efficient platforms for:<\/p>\n<ul data-start=\"6154\" data-end=\"6254\">\n<li data-start=\"6154\" data-end=\"6194\">\n<p data-start=\"6156\" data-end=\"6194\">Reaching Gen Z and younger audiences<\/p>\n<\/li>\n<li data-start=\"6195\" data-end=\"6223\">\n<p data-start=\"6197\" data-end=\"6223\">Driving video engagement<\/p>\n<\/li>\n<li data-start=\"6224\" data-end=\"6254\">\n<p data-start=\"6226\" data-end=\"6254\">Generating brand discovery<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"6256\" data-end=\"6373\">Compared to Meta platforms, TikTok often offers competitive CPM with higher engagement rates when creative is strong.<\/p>\n<p data-start=\"6375\" data-end=\"6475\">However, it is not a \u201cset and forget\u201d channel. Success requires continuous testing and optimisation.<\/p>\n<h2 data-start=\"6482\" data-end=\"6498\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"6500\" data-end=\"6557\">TikTok advertising costs in 2026 typically range between:<\/p>\n<ul data-start=\"6559\" data-end=\"6613\">\n<li data-start=\"6559\" data-end=\"6573\">\n<p data-start=\"6561\" data-end=\"6573\">$3\u2013$10 CPM<\/p>\n<\/li>\n<li data-start=\"6574\" data-end=\"6593\">\n<p data-start=\"6576\" data-end=\"6593\">$0.17\u2013$1.00 CPC<\/p>\n<\/li>\n<li data-start=\"6594\" data-end=\"6613\">\n<p data-start=\"6596\" data-end=\"6613\">$0.01\u2013$0.30 CPV<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"6615\" data-end=\"6679\">But the true cost depends less on platform averages and more on:<\/p>\n<ul data-start=\"6681\" data-end=\"6770\">\n<li data-start=\"6681\" data-end=\"6701\">\n<p data-start=\"6683\" data-end=\"6701\">Creative quality<\/p>\n<\/li>\n<li data-start=\"6702\" data-end=\"6724\">\n<p data-start=\"6704\" data-end=\"6724\">Targeting strategy<\/p>\n<\/li>\n<li data-start=\"6725\" data-end=\"6745\">\n<p data-start=\"6727\" data-end=\"6745\">Budget structure<\/p>\n<\/li>\n<li data-start=\"6746\" data-end=\"6770\">\n<p data-start=\"6748\" data-end=\"6770\">Industry competition<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"6772\" data-end=\"6904\">TikTok rewards brands that understand its culture. The more native and authentic your ads feel, the more cost-efficient they become.<\/p>\n<p data-start=\"6906\" data-end=\"7014\" data-is-last-node=\"\" data-is-only-node=\"\">If approached strategically, TikTok is not just another social channel. It is a scalable performance engine.<\/p>\n<div class=\"flex flex-col text-sm pb-25\">\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-697c32aa-cc00-8329-b487-b7890b797536-5\" data-testid=\"conversation-turn-156\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"b0a257ec-8b13-4004-9310-f25ec26e5b31\" data-message-model-slug=\"gpt-5-2\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<h2 data-start=\"711\" data-end=\"764\"><span class=\"ez-toc-section\" id=\"TikTok_Ads_Service_by_MediaPlus_Digital_Australia\"><\/span>TikTok Ads Service by MediaPlus Digital Australia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"766\" data-end=\"900\"><a href=\"https:\/\/mediaplusdigital.co\/au\/\">MediaPlus Digital Australia<\/a> provides a performance-driven <a href=\"https:\/\/mediaplusdigital.co\/au\/social-media-ads-sma\/tiktok-ads\/\"><strong data-start=\"824\" data-end=\"846\">TikTok Ads service<\/strong><\/a> built around measurable growth, not just impressions.<\/p>\n<p data-start=\"902\" data-end=\"928\">Their approach focuses on:<\/p>\n<ul data-start=\"930\" data-end=\"1273\">\n<li data-start=\"930\" data-end=\"977\">\n<p data-start=\"932\" data-end=\"977\">Audience research and data-backed targeting<\/p>\n<\/li>\n<li data-start=\"978\" data-end=\"1025\">\n<p data-start=\"980\" data-end=\"1025\">TikTok-native creative strategy and testing<\/p>\n<\/li>\n<li data-start=\"1026\" data-end=\"1089\">\n<p data-start=\"1028\" data-end=\"1089\">Full-funnel campaign structure from awareness to conversion<\/p>\n<\/li>\n<li data-start=\"1090\" data-end=\"1142\">\n<p data-start=\"1092\" data-end=\"1142\">Continuous split testing and budget optimisation<\/p>\n<\/li>\n<li data-start=\"1143\" data-end=\"1216\">\n<p data-start=\"1145\" data-end=\"1216\">Advanced tracking setup including TikTok Pixel and event optimisation<\/p>\n<\/li>\n<li data-start=\"1217\" data-end=\"1273\">\n<p data-start=\"1219\" data-end=\"1273\">Performance reporting tied to real business outcomes<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1275\" data-end=\"1399\">Instead of running isolated campaigns, MediaPlus integrates TikTok into a broader <strong data-start=\"1357\" data-end=\"1380\">paid media strategy<\/strong>, aligning it with:<\/p>\n<ul data-start=\"1401\" data-end=\"1618\">\n<li data-start=\"1401\" data-end=\"1445\">\n<p data-start=\"1403\" data-end=\"1445\">SEO service for long-term organic growth<\/p>\n<\/li>\n<li data-start=\"1446\" data-end=\"1492\">\n<p data-start=\"1448\" data-end=\"1492\">Google Ads service for high-intent traffic<\/p>\n<\/li>\n<li data-start=\"1493\" data-end=\"1561\">\n<p data-start=\"1495\" data-end=\"1561\">Social media advertising service across Meta and other platforms<\/p>\n<\/li>\n<li data-start=\"1562\" data-end=\"1618\">\n<p data-start=\"1564\" data-end=\"1618\">Conversion rate optimisation service to maximise ROI<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1620\" data-end=\"1714\">This ensures TikTok does not operate in isolation, but as part of a coordinated growth system.<\/p>\n<p data-start=\"1716\" data-end=\"1874\">TikTok is no longer experimental. When managed strategically, it becomes a scalable acquisition channel capable of driving awareness, engagement, and revenue.<\/p>\n<p data-start=\"1876\" data-end=\"1950\" data-is-last-node=\"\" data-is-only-node=\"\">The platform provides the reach.<br data-start=\"1908\" data-end=\"1911\" \/>Strategy turns that reach into results.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>TikTok has evolved into one of the most powerful paid media platforms for brands targeting Gen Z and younger Millennials. With users spending over an hour per day on the app in many markets, advertising on TikTok is no longer experimental. It is strategic. But how much does TikTok advertising actually cost in 2026? The [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":6388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-6314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"_links":{"self":[{"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/posts\/6314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/comments?post=6314"}],"version-history":[{"count":0,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/posts\/6314\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/media\/6388"}],"wp:attachment":[{"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/media?parent=6314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/categories?post=6314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/tags?post=6314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}