{"id":6163,"date":"2026-02-05T15:08:02","date_gmt":"2026-02-05T04:08:02","guid":{"rendered":"https:\/\/mediaplusdigital.co\/au\/?p=6163"},"modified":"2026-02-05T15:08:02","modified_gmt":"2026-02-05T04:08:02","slug":"google-ads-price-in-australia","status":"publish","type":"post","link":"https:\/\/mediaplusdigital.co\/au\/google-ads-price-in-australia\/","title":{"rendered":"Google Ads Price in Australia: How Much Does Google Ads Cost in 2026?"},"content":{"rendered":"<div class=\"flex flex-col text-sm pb-25\">\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-697c32aa-cc00-8329-b487-b7890b797536-1\" data-testid=\"conversation-turn-56\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"d2c7995d-e28a-414a-9c49-49d504f2d1f1\" data-message-model-slug=\"gpt-5-2\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<p data-start=\"349\" data-end=\"536\">Google Ads remains one of the fastest ways for businesses to generate leads, sales, and visibility online. But one question comes up almost immediately for anyone considering paid search.<\/p>\n<p data-start=\"538\" data-end=\"594\"><strong data-start=\"538\" data-end=\"594\"><a href=\"https:\/\/mediaplusdigital.co\/au\/google-ads-price-in-australia\/\">How much does Google Ads actually cost in Australia<\/a>?<\/strong><\/p>\n<p data-start=\"596\" data-end=\"779\">The short answer is that Google Ads pricing depends on your industry, competition, strategy, and how well campaigns are managed. The longer answer is what this guide covers in detail.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/div>\n<label for=\"ez-toc-cssicon-toggle-item-6ac0a7349839f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac0a7349839f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mediaplusdigital.co\/au\/google-ads-price-in-australia\/#How_Google_Ads_Pricing_Works\" >How Google Ads Pricing Works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mediaplusdigital.co\/au\/google-ads-price-in-australia\/#Average_Google_Ads_Cost_in_Australia\" >Average Google Ads Cost in Australia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mediaplusdigital.co\/au\/google-ads-price-in-australia\/#Google_Ads_Cost_by_Industry\" >Google Ads Cost by Industry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mediaplusdigital.co\/au\/google-ads-price-in-australia\/#What_Influences_Google_Ads_Cost\" >What Influences Google Ads Cost?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mediaplusdigital.co\/au\/google-ads-price-in-australia\/#Keyword_Competition\" >Keyword Competition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mediaplusdigital.co\/au\/google-ads-price-in-australia\/#Quality_Score\" >Quality Score<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/mediaplusdigital.co\/au\/google-ads-price-in-australia\/#Geographic_Targeting\" >Geographic Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/mediaplusdigital.co\/au\/google-ads-price-in-australia\/#Device_Targeting\" >Device Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/mediaplusdigital.co\/au\/google-ads-price-in-australia\/#Bidding_Strategy\" >Bidding Strategy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/mediaplusdigital.co\/au\/google-ads-price-in-australia\/#Google_Ads_Management_Fees\" >Google Ads Management Fees<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/mediaplusdigital.co\/au\/google-ads-price-in-australia\/#How_Much_Should_a_Business_Budget_for_Google_Ads\" >How Much Should a Business Budget for Google Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/mediaplusdigital.co\/au\/google-ads-price-in-australia\/#Ways_to_Reduce_Google_Ads_Cost\" >Ways to Reduce Google Ads Cost<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/mediaplusdigital.co\/au\/google-ads-price-in-australia\/#Is_Google_Ads_Worth_the_Price\" >Is Google Ads Worth the Price?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/mediaplusdigital.co\/au\/google-ads-price-in-australia\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"786\" data-end=\"817\"><span class=\"ez-toc-section\" id=\"How_Google_Ads_Pricing_Works\"><\/span>How Google Ads Pricing Works<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"819\" data-end=\"935\">Google Ads operates on a pay-per-click model. You do not pay when your ad appears. You only pay when someone clicks.<\/p>\n<p data-start=\"937\" data-end=\"1063\">Each time a user searches on Google, an auction runs instantly. Your ad placement and cost are determined by two main factors:<\/p>\n<ul data-start=\"1065\" data-end=\"1108\">\n<li data-start=\"1065\" data-end=\"1085\">\n<p data-start=\"1067\" data-end=\"1085\">Your maximum bid<\/p>\n<\/li>\n<li data-start=\"1086\" data-end=\"1108\">\n<p data-start=\"1088\" data-end=\"1108\">Your Quality Score<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1110\" data-end=\"1288\">Quality Score is influenced by ad relevance, expected click-through rate, and landing page experience. Strong campaigns often pay less per click while achieving better positions.<\/p>\n<h2 data-start=\"1295\" data-end=\"1334\"><span class=\"ez-toc-section\" id=\"Average_Google_Ads_Cost_in_Australia\"><\/span>Average Google Ads Cost in Australia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1336\" data-end=\"1415\">In 2026, most Australian businesses see pricing fall into the following ranges:<\/p>\n<ul data-start=\"1417\" data-end=\"1612\">\n<li data-start=\"1417\" data-end=\"1463\">\n<p data-start=\"1419\" data-end=\"1463\"><strong data-start=\"1419\" data-end=\"1451\">Average cost per click (CPC)<\/strong>: $2 to $5<\/p>\n<\/li>\n<li data-start=\"1464\" data-end=\"1516\">\n<p data-start=\"1466\" data-end=\"1516\"><strong data-start=\"1466\" data-end=\"1492\">Competitive industries<\/strong>: $8 to $15+ per click<\/p>\n<\/li>\n<li data-start=\"1517\" data-end=\"1559\">\n<p data-start=\"1519\" data-end=\"1559\"><strong data-start=\"1519\" data-end=\"1544\">Average cost per lead<\/strong>: $30 to $200<\/p>\n<\/li>\n<li data-start=\"1560\" data-end=\"1612\">\n<p data-start=\"1562\" data-end=\"1612\"><strong data-start=\"1562\" data-end=\"1590\">Typical monthly ad spend<\/strong>: $1,000 to $10,000+<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1614\" data-end=\"1715\">These are benchmarks, not guarantees. Well-optimised campaigns can outperform averages significantly.<\/p>\n<h2 data-start=\"1722\" data-end=\"1752\"><span class=\"ez-toc-section\" id=\"Google_Ads_Cost_by_Industry\"><\/span>Google Ads Cost by Industry<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1754\" data-end=\"1817\">Industry competition is the biggest driver of Google Ads price.<\/p>\n<p data-start=\"1819\" data-end=\"1851\">Typical CPC ranges in Australia:<\/p>\n<ul data-start=\"1852\" data-end=\"2024\">\n<li data-start=\"1852\" data-end=\"1882\">\n<p data-start=\"1854\" data-end=\"1882\">Legal services: $8 to $15+<\/p>\n<\/li>\n<li data-start=\"1883\" data-end=\"1921\">\n<p data-start=\"1885\" data-end=\"1921\">Finance and insurance: $10 to $18+<\/p>\n<\/li>\n<li data-start=\"1922\" data-end=\"1960\">\n<p data-start=\"1924\" data-end=\"1960\">Home services and trades: $3 to $6<\/p>\n<\/li>\n<li data-start=\"1961\" data-end=\"1987\">\n<p data-start=\"1963\" data-end=\"1987\">Ecommerce: $1.50 to $4<\/p>\n<\/li>\n<li data-start=\"1988\" data-end=\"2024\">\n<p data-start=\"1990\" data-end=\"2024\">Education and training: $3 to $6<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2026\" data-end=\"2154\">Industries with high customer lifetime value can afford higher bids, which drives up costs for everyone competing in that space.<\/p>\n<h2 data-start=\"2161\" data-end=\"2196\"><span class=\"ez-toc-section\" id=\"What_Influences_Google_Ads_Cost\"><\/span>What Influences Google Ads Cost?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2198\" data-end=\"2249\">Several variables directly affect how much you pay.<\/p>\n<h3 data-start=\"2251\" data-end=\"2274\"><span class=\"ez-toc-section\" id=\"Keyword_Competition\"><\/span>Keyword Competition<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2275\" data-end=\"2407\">High-intent keywords cost more. Broad keywords are usually expensive, while long-tail keywords are often cheaper and convert better.<\/p>\n<h3 data-start=\"2409\" data-end=\"2426\"><span class=\"ez-toc-section\" id=\"Quality_Score\"><\/span>Quality Score<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2427\" data-end=\"2516\">Higher Quality Scores lower your CPC. Relevant ads and strong landing pages are critical.<\/p>\n<h3 data-start=\"2518\" data-end=\"2542\"><span class=\"ez-toc-section\" id=\"Geographic_Targeting\"><\/span>Geographic Targeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2543\" data-end=\"2642\">Major cities such as Sydney, Melbourne, and Brisbane typically have higher CPC than regional areas.<\/p>\n<h3 data-start=\"2644\" data-end=\"2664\"><span class=\"ez-toc-section\" id=\"Device_Targeting\"><\/span>Device Targeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2665\" data-end=\"2742\">Mobile and desktop performance can vary, affecting cost and conversion rates.<\/p>\n<h3 data-start=\"2744\" data-end=\"2764\"><span class=\"ez-toc-section\" id=\"Bidding_Strategy\"><\/span>Bidding Strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2765\" data-end=\"2895\">Automated bidding strategies like Target CPA or Maximise Conversions can control costs more effectively when configured correctly.<\/p>\n<h2 data-start=\"2902\" data-end=\"2931\"><span class=\"ez-toc-section\" id=\"Google_Ads_Management_Fees\"><\/span>Google Ads Management Fees<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2933\" data-end=\"3043\">Running Google Ads effectively requires ongoing optimisation. Management costs usually fall into these ranges:<\/p>\n<ul data-start=\"3045\" data-end=\"3179\">\n<li data-start=\"3045\" data-end=\"3086\">\n<p data-start=\"3047\" data-end=\"3086\">Freelancers: $500 to $1,500 per month<\/p>\n<\/li>\n<li data-start=\"3087\" data-end=\"3127\">\n<p data-start=\"3089\" data-end=\"3127\">Agencies: $1,500 to $5,000 per month<\/p>\n<\/li>\n<li data-start=\"3128\" data-end=\"3179\">\n<p data-start=\"3130\" data-end=\"3179\">Percentage-based models: 10% to 20% of ad spend<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3181\" data-end=\"3306\">Management fees often include campaign setup, optimisation, reporting, conversion tracking, and landing page recommendations.<\/p>\n<h2 data-start=\"3313\" data-end=\"3365\"><span class=\"ez-toc-section\" id=\"How_Much_Should_a_Business_Budget_for_Google_Ads\"><\/span>How Much Should a Business Budget for Google Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3367\" data-end=\"3440\">There is no universal number, but typical monthly budgets look like this:<\/p>\n<ul data-start=\"3442\" data-end=\"3584\">\n<li data-start=\"3442\" data-end=\"3486\">\n<p data-start=\"3444\" data-end=\"3486\">Small local businesses: $1,000 to $3,000<\/p>\n<\/li>\n<li data-start=\"3487\" data-end=\"3527\">\n<p data-start=\"3489\" data-end=\"3527\">Growing businesses: $3,000 to $7,000<\/p>\n<\/li>\n<li data-start=\"3528\" data-end=\"3584\">\n<p data-start=\"3530\" data-end=\"3584\">Competitive markets or ecommerce: $7,000 to $20,000+<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3586\" data-end=\"3652\">The key is aligning budget with realistic lead or revenue targets.<\/p>\n<h2 data-start=\"3659\" data-end=\"3692\"><span class=\"ez-toc-section\" id=\"Ways_to_Reduce_Google_Ads_Cost\"><\/span>Ways to Reduce Google Ads Cost<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3694\" data-end=\"3743\">Smart optimisation matters more than budget size.<\/p>\n<ul data-start=\"3745\" data-end=\"3971\">\n<li data-start=\"3745\" data-end=\"3789\">\n<p data-start=\"3747\" data-end=\"3789\">Improve landing page relevance and speed<\/p>\n<\/li>\n<li data-start=\"3790\" data-end=\"3836\">\n<p data-start=\"3792\" data-end=\"3836\">Focus on long-tail, intent-driven keywords<\/p>\n<\/li>\n<li data-start=\"3837\" data-end=\"3875\">\n<p data-start=\"3839\" data-end=\"3875\">Use negative keywords aggressively<\/p>\n<\/li>\n<li data-start=\"3876\" data-end=\"3918\">\n<p data-start=\"3878\" data-end=\"3918\">Refine geographic and device targeting<\/p>\n<\/li>\n<li data-start=\"3919\" data-end=\"3971\">\n<p data-start=\"3921\" data-end=\"3971\">Continuously test ad copy and bidding strategies<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3973\" data-end=\"4064\">Lower costs usually come from better structure and optimisation, not cutting spend blindly.<\/p>\n<h2 data-start=\"4071\" data-end=\"4104\"><span class=\"ez-toc-section\" id=\"Is_Google_Ads_Worth_the_Price\"><\/span>Is Google Ads Worth the Price?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4106\" data-end=\"4134\">Yes, when managed correctly.<\/p>\n<p data-start=\"4136\" data-end=\"4362\">Google Ads is not cheap traffic. It is <strong data-start=\"4175\" data-end=\"4200\">intent-driven traffic<\/strong>, which means users are actively searching for solutions. When campaigns are aligned with business goals, Google Ads can deliver predictable and scalable results.<\/p>\n<p data-start=\"4364\" data-end=\"4424\">However, poorly managed accounts often waste budget quickly.<\/p>\n<h2 data-start=\"4431\" data-end=\"4448\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4450\" data-end=\"4618\">Google Ads price in Australia varies widely because no two businesses compete in the same way. Industry, competition, and execution matter more than average benchmarks.<\/p>\n<p data-start=\"4620\" data-end=\"4722\">The most important decision is not how much you spend, but <strong data-start=\"4679\" data-end=\"4721\">how efficiently your budget is managed<\/strong>.<\/p>\n<p data-start=\"4724\" data-end=\"5158\">For businesses that want predictable performance and sustainable results, working with a specialist team offering professional <a href=\"https:\/\/mediaplusdigital.co\/au\/google-ads-service\/\">Google Ads services<\/a> can make a significant difference. <a href=\"https:\/\/mediaplusdigital.co\/au\/\"><strong data-start=\"4906\" data-end=\"4947\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">MediaPlus Digital Australia<\/span><\/span><\/strong><\/a> provides performance-focused Google Ads services built around search intent, conversion tracking, and continuous optimisation to help businesses maximise return on ad spend rather than simply increasing clicks.<\/p>\n<p data-start=\"5160\" data-end=\"5278\" data-is-last-node=\"\" data-is-only-node=\"\">When Google Ads is treated as a growth channel instead of a cost centre, the investment becomes far easier to justify.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads remains one of the fastest ways for businesses to generate leads, sales, and visibility online. But one question comes up almost immediately for anyone considering paid search. How much does Google Ads actually cost in Australia? The short answer is that Google Ads pricing depends on your industry, competition, strategy, and how well [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":6164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-6163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"_links":{"self":[{"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/posts\/6163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/comments?post=6163"}],"version-history":[{"count":0,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/posts\/6163\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/media\/6164"}],"wp:attachment":[{"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/media?parent=6163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/categories?post=6163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediaplusdigital.co\/au\/wp-json\/wp\/v2\/tags?post=6163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}